News for 'BRAND'

India launches Rs 62,500 crore mobile production scheme to boost local brands

India launches Rs 62,500 crore mobile production scheme to boost local brands

Rediff.com4 days ago

India has launched the ~62,500 crore Mobile Phone Manufacturing Scheme (MPMS) to incentivise domestic production and strengthen Indian mobile phone brands, offering production-linked incentives and additional benefits for local component sourcing.

Why brands still can't get enough of Sachin Tendulkar

Why brands still can't get enough of Sachin Tendulkar

Rediff.com6 Aug 2026

Legendary cricketer Sachin Tendulkar maintains his position among India's top five celebrity brands, with a valuation of USD 125.9 million, according to the Kroll India Celebrity Brand Valuation 2025 report. His enduring reputation, trust, and authenticity continue to make him highly attractive to various brands, solidifying his status as the only retired athlete consistently in the top 10.

7 Life Lessons From Spider-Man: Brand New Day

7 Life Lessons From Spider-Man: Brand New Day

Rediff.com7 Aug 2026

Spider-Man: Brand New Day shows that even superheroes need friends, healthy outlets for their emotions and the courage to learn from their mistakes.

15 Details You Missed In Spider-Man: Brand New Day

15 Details You Missed In Spider-Man: Brand New Day

Rediff.com5 Aug 2026

From comic-book recreations and Daredevil connections to hints about Silk and the X-Men, here are 15 details you may have missed in Spider-Man: Brand New Day.

Spider-Man: Brand New Day Has A Dhurandhar Opening!

Spider-Man: Brand New Day Has A Dhurandhar Opening!

Rediff.com3 Aug 2026

Spider-Man: Brand New Day has swung into the Indian box office with unprecedented success, shattering records for Hollywood openers and setting its sights on the exclusive Rs 500 crore club.

Spider-Man: Brand New Day Crosses Rs 400 Crore In India

Spider-Man: Brand New Day Crosses Rs 400 Crore In India

Rediff.com10 Aug 2026

Spider-Man: Brand New Day has swung into the exclusive Rs 400 crore club at the Indian box office, captivating audiences with its remarkable performance.

Spider-Man: Brand New Day Makes History In Indian Box Office

Spider-Man: Brand New Day Makes History In Indian Box Office

Rediff.com5 Aug 2026

Spider-Man: Brand New Day, has shattered box office records in India, achieving the biggest opening day for a non-Indian film.

Spider-Man: Brand New Day's Post-Credit Scene Explained

Spider-Man: Brand New Day's Post-Credit Scene Explained

Rediff.com3 Aug 2026

Spider-Man: Brand New Day's seemingly underwhelming post-credit scene may actually be quietly setting up Peter Parker's biggest MCU adventure yet.

India's Top 100 Brands Hit $253 Billion

India's Top 100 Brands Hit $253 Billion

Rediff.com15 Jul 2026

LIC is the only brand in the Brand Finance India 100 2026 report that has a top five rank in both brand value and brand strength.

How Much Did Spider-Man: Brand New Day Earn In India On Day 1?

How Much Did Spider-Man: Brand New Day Earn In India On Day 1?

Rediff.com31 Jul 2026

Tom Holland and Zendaya's Spider-Man: Brand New Day has made a spectacular debut at the Indian box office.

Spider-Man: Brand New Day Review: Best MCU Spider-Man Movie Yet!

Spider-Man: Brand New Day Review: Best MCU Spider-Man Movie Yet!

Rediff.com30 Jul 2026

By putting Peter Parker back at the heart of the story, Spider-Man: Brand New Day delivers the MCU's strongest Spider-Man film yet.

Brand USA Unveils 'More To Love' Campaign After World Cup

Brand USA Unveils 'More To Love' Campaign After World Cup

Rediff.com20 Jul 2026

Brand USA, the destination marketing organisation for the United States, has launched a new social-first series called 'More to Love'. This campaign aims to thank international fans who visited the US during the FIFA World Cup and encourage them to return to explore more of the country's diverse attractions, including its national parks and landmarks. The campaign is being amplified globally, including in India.

How Brand USA Is Capitalising On World Cup To Boost Tourism

How Brand USA Is Capitalising On World Cup To Boost Tourism

Rediff.com20 Jul 2026

Brand USA, the destination marketing organisation for the United States, has launched a new social-first series called 'More to Love'. This campaign aims to leverage the success of the FIFA World Cup 2026, which was hosted across the US, Canada, and Mexico, to encourage international fans to return and explore more of the country's diverse attractions, including its national parks and various states. The campaign is being amplified globally, including in India.

UP nursery teacher brands boy with heated knife for urinating in trousers

UP nursery teacher brands boy with heated knife for urinating in trousers

Rediff.com27 Jul 2026

A nursery teacher in Varanasi allegedly branded a five-year-old boy with a heated knife after he urinated in his pants, reportedly due to being denied restroom access. An FIR has been registered against the teacher, principal, and school management following a complaint by the child's father.

Ahead Of Spider-Man: Brand New Day, Every Spider-Man Film Ranked

Ahead Of Spider-Man: Brand New Day, Every Spider-Man Film Ranked

Rediff.com29 Jul 2026

Ahead of Spider-Man: Brand New Day, we rank every live-action Spider-Man movie from the critically acclaimed Spider-Man 2 to the less successful The Amazing Spider-Man 2.

Fashion Quick Commerce Gets Festive Boost

Fashion Quick Commerce Gets Festive Boost

Rediff.com2 days ago

Qcom platforms are prioritising convenience, selection, AI-driven inventory planning and loyalty rewards over deep discounting.

Kriti Sanon's Raksha Bandhan Ad Withdrawn After Backlash

Kriti Sanon's Raksha Bandhan Ad Withdrawn After Backlash

Rediff.com5 hours ago

Jewellery brand GIVA has removed its Raksha Bandhan advertisement featuring Kriti Sanon following social media backlash over her attire.

Aamir Khan brand ambassador of love jihad: Sena minister on actor's 3rd marriage

Aamir Khan brand ambassador of love jihad: Sena minister on actor's 3rd marriage

Rediff.com13 Jul 2026

Maharashtra ministers have ignited a fresh controversy by linking Bollywood superstar Aamir Khan's third marriage to the contentious concept of "love jihad".

Liquor ban row: TN orders strict quality checks at distilleries

Liquor ban row: TN orders strict quality checks at distilleries

Rediff.com3 days ago

The Tamil Nadu government has mandated stringent quality testing across all distilleries in the state to ensure alcohol content compliance. This decision follows public concern over the temporary ban and swift clearance of products from a private manufacturer, Enrica Enterprises, by the state's liquor monopoly, TASMAC. The move aims to address suspicions and ensure public safety regarding alcoholic beverages.

Maha FDA notice to SRK, Ajay Devgn and Tiger Shroff over pan masala ad

Maha FDA notice to SRK, Ajay Devgn and Tiger Shroff over pan masala ad

Rediff.com16 Aug 2026

The Maharashtra Food and Drug Administration has issued a show-cause notice to actors Shah Rukh Khan, Ajay Devgn and Tiger Shroff over their advertisement for Vimal Elaichi, claiming it prima facie amounts to "indirect or surrogate" promotion of prohibited pan masala and tobacco-related products.

12 bootleggers detained, 21 others booked after Gujarat hooch tragedy

12 bootleggers detained, 21 others booked after Gujarat hooch tragedy

Rediff.com6 days ago

Seven people have died and 30 others are hospitalised in Gujarat's Bhavnagar district after consuming spurious liquor. Police have detained 12 bootleggers and registered an FIR against 21 individuals. The victims reportedly consumed illicit liquor from duplicate bottles of an IMFL brand, with preliminary investigations suggesting the supply originated from Madhya Pradesh.

How Adidas Is Winning The World Cup Brand War Against Nike

How Adidas Is Winning The World Cup Brand War Against Nike

Rediff.com25 Jun 2026

Early data from the World Cup indicates that sportswear giant Adidas is currently gaining a significant advantage over rival Nike in brand visibility and sales. Adidas, an official sponsor, is seeing a substantial surge in apparel spending and foot traffic, particularly driven by jersey sales. While Nike's business is also growing, it is being outpaced by Adidas, which appears to have a more resonant product offering. Nike, facing declining market share and intense competition, is relying on the World Cup for a boost, though its footwear presence remains strong.

Why Kerala's GI Handlooms Struggle Despite Recognition

Why Kerala's GI Handlooms Struggle Despite Recognition

Rediff.com3 days ago

An independent study reveals that while Geographical Indication (GI) registration has boosted the identity of Kerala's traditional handloom products, it has not uniformly translated into economic benefits across weaving clusters. Challenges include an ageing artisan population, competition from powerloom products, rising raw material costs, and inadequate marketing.

Gujarat hooch tragedy: 13 more arrested, face culpable homicide charges

Gujarat hooch tragedy: 13 more arrested, face culpable homicide charges

Rediff.com1 days ago

Gujarat Police have arrested 13 additional individuals, including a man from Madhya Pradesh identified as Anand Chhandi, for their involvement in the Bhavnagar hooch tragedy that claimed 13 lives. Chhandi is accused of playing a significant role in manufacturing the methanol-laced spurious liquor and procuring chemicals, bringing the total arrests to 27.

5 High Growth Business Ideas for First-Time Women Entrepreneurs

5 High Growth Business Ideas for First-Time Women Entrepreneurs

Rediff.com2 days ago

The companies that grow are the ones that adapt quickly, embrace technology thoughtfully and never lose sight of the customer.

Gujarat hooch tragedy: Toll rises to 13 as two more die; 13 arrests so far

Gujarat hooch tragedy: Toll rises to 13 as two more die; 13 arrests so far

Rediff.com3 days ago

The death toll due to the consumption of spurious liquor in Gujarat's Bhavnagar district went up to 13 on Sunday after two more victims succumbed during treatment, officials said.

Kriti Gives It Back To Kangana: 'Culture is in heart, not in neckline'

Kriti Gives It Back To Kangana: 'Culture is in heart, not in neckline'

Rediff.com1 days ago

Kangana Ranaut has criticised Kriti Sanon's outfit choice in a recent Raksha Bandhan jewellery ad, calling it 'intentionally creepy'.

Spurious liquor kills 4 in Gujarat; 18 hospitalised

Spurious liquor kills 4 in Gujarat; 18 hospitalised

Rediff.com6 days ago

Two individuals have died and 19 others have been hospitalised in Gujarat's Bhavnagar district after consuming spurious liquor. Authorities have detained four bootleggers and are investigating the source of the duplicate Indian Made Foreign Liquor (IMFL) bottles, which are believed to have originated from Madhya Pradesh. Gujarat is a dry state where alcohol is banned.

High Spirits: Liquor Brands Bet On Premium Buzz In Hindi Heartland

High Spirits: Liquor Brands Bet On Premium Buzz In Hindi Heartland

Rediff.com16 Jun 2026

Indian liquor brands are increasingly focusing on Hindi heartland states like Uttar Pradesh, Rajasthan, and Haryana as the next major growth engine for premiumisation, driven by expanding luxury portfolios, craft spirit launches, and upgraded retail experiences, as state governments embrace reforms.

Startups Bet Big on Quick Commerce

Startups Bet Big on Quick Commerce

Rediff.com13 Aug 2026

For these startups, qcom is emerging as a launch and discovery platform, not simply a fulfilment channel.

Luxury Cars Get Costlier, Used Demand Surges

Luxury Cars Get Costlier, Used Demand Surges

Rediff.com7 days ago

Repeated increases in new luxury-car prices, driven partly by the rupee's depreciation against the euro, are expanding the market for certified pre-owned vehicles.

Sriya Reddy Is Not To Be Messed With!

Sriya Reddy Is Not To Be Messed With!

Rediff.com1 days ago

Sriya Reddy has never really done the sweet 'n' simple thing. Even before Mahakali put her in the spotlight, her fashion choices have had a certain don't-mess-with-me energy.

iQOO Z11 Debuts With Dimensity 7500 Turbo, 144Hz Display

iQOO Z11 Debuts With Dimensity 7500 Turbo, 144Hz Display

Rediff.com2 days ago

The iQOO Z11 has joined the brand's Z series in India, with sales set to begin on August 25.

How AI Is Revolutionising Advertising For Indian Small Businesses

How AI Is Revolutionising Advertising For Indian Small Businesses

Rediff.com5 days ago

A study by Amazon Ads reveals that nearly 87% of Indian small and medium businesses (SMBs) believe AI has opened up new advertising opportunities, including streaming TV. The research indicates that 75% of surveyed SMBs attribute business growth to AI-enabled advertising, with 68% noting increased creativity. AI is also facilitating international trade for 59% of businesses, though human oversight remains crucial in decision-making.

Women's Sports See Record Viewership, Sponsorship Growth in US

Women's Sports See Record Viewership, Sponsorship Growth in US

Rediff.com13 Aug 2026

Women's sports garnered 28.6 billion minutes of views in the U.S. in the first half of 2026, an 18% increase year-over-year, with advertising spend up 120% since 2022, according to a Nielsen report.

Are 200+ Scores Ruining Brand IPL?

Are 200+ Scores Ruining Brand IPL?

Rediff.com20 May 2026

200+ scores are IPL's sugar rush. Great for TRPs, dangerous as a full diet. BCCI -- don't kill the golden goose, cautions Sandeep Goyal.

15 Movies To Watch Before Avengers: Doomsday

15 Movies To Watch Before Avengers: Doomsday

Rediff.com5 hours ago

Marvel has unveiled its list of essential movies and one show to watch before the highly anticipated Avengers: Doomsday.

Man assaults wife over menstruation during Andaman honeymoon; booked

Man assaults wife over menstruation during Andaman honeymoon; booked

Rediff.com16 Aug 2026

A woman in Gorakhpur has filed an FIR against her husband, mother-in-law, and sister-in-law, alleging domestic violence during their honeymoon in the Andaman and Nicobar Islands, triggered by her menstruation. She also accused her in-laws of dowry harassment, claiming they demanded branded articles and humiliated her over dowry. The woman was allegedly thrown out of her marital home 45 days after the wedding.

Shiprocket's Rs 1,617.5-cr IPO subscribed 99.38 times on final day

Shiprocket's Rs 1,617.5-cr IPO subscribed 99.38 times on final day

Rediff.com14 Aug 2026

The initial public offering (IPO) of e-commerce enablement platform Shiprocket Ltd was subscribed an impressive 99.38 times on its final day of bidding, attracting bids for over 9.38 billion shares against 94.43 million on offer.

Joe Root: 'I Feel Ready As Captain'

Joe Root: 'I Feel Ready As Captain'

Rediff.com7 days ago

'I do not believe there is one way of playing Test cricket. You have got to be adaptable and play the situation.' 'It is never the same throughout five days, there is different challenges and you have got to adjust to the ebbs and flows throughout.'