It has charted an ambitious target. Japanese premium sports goods giant Asics - which sells 75 per cent of its shoes in the country at over ~12,000 a pair - wants to be the No. 1 running shoe player in the $90-a-pair organised market in India, currently dominated by Nike, Adidas and Puma. To do so, it is making an aggressive push into Tier-II and Tier-III cities, where customers are ready to lap them up - as well as setting up company-owned stores in four to five locations across key metros.
Check out what the players are wearing at this year's Australian Open.
'When you finally hold that red bag with your personalised Onitsukas inside, it feels like ticking off a very satisfying item on your travel checklist,' discovers Mayur Sanap after visiting Onitsuka Tiger's famous Red Concept store in Tokyo.
Bengaluru is at a critical juncture, where its economic model, reliant on attracting and retaining skilled professionals, is directly threatened by a measurable decline in urban quality of life, point out Shishir Gupta and Rishita Sachdeva.
'The scale and depth of talent here plays a central role in core software product engineering for some of the biggest brands in tech.'
It will be my top pick when I graduate to a half-marathon, says Veer Arjun Singh.
Designer Berluti reveals opening ceremony tuxedo for French athletes
Nineteen year old Indian wrestler Antim Panghal is buzzing with anticipation as she gears up for her first Olympic appearance
'Disappointed to not get over the line today, but also very proud of the run I had.'
India's number one tennis player Sumit Nagal is left with less than Rs one lakh in his bank account and a morose feeling of not leading a good life.
The kit showcaseS Australia's indigenous heritage.
The Australian team came out wearing a new jersey in the opening T20 International against India, in Canberra, on Friday, to showcase their country's indigenous heritage.
Though some sponsors of Australian cricketers have pulled individual sponsorship deals, the decision by Magellan suggests the financial impact of the episode will go to the core of a sport seen by many Australians as the embodiment of fairness.
Poor land-use planning, indiscriminate approvals of building plans and the absence of disaster-risk assessment in urban design have resulted in what experts term concentrated concretization, predisposing cities to disaster risks
Reforms do happen and one example is Odisha which has taken steps to create a dedicated municipal cadre.
Madhu shares the key lessons she learned from her first internship at Micron's Global Development Center in Hyderabad.
Initially, it is targeting locations such as upmarket malls in major cities, such as Delhi and the surrounding region, Mumbai and Bengaluru.
Patni Computer Systems Ltd said on Monday it has acquired ZAiQ Technologies, a small ASIC design company, in Woburn, Massachusetts, by an asset purchase transaction for $425,000.
PG diploma in embedded systems and VLSI design
'It's their home conditions. For us, if the two (Smith and Warner) were there, it is a challenge, now they are not there, it will still be a challenge'
The cushioned yet rugged Ultraboost, which can clock more miles than most pairs without showing signs of weakness, has been tweaked to perform even better.
'It's a stain on the game we all love and I have loved since I was a boy'
The liking for a running shoe is mostly driven by how it 'feels' and the Floatride Run Flexweave feels close to perfect, says Dhruv Munjal.
The death overs specialist said it would not be prudent to comment on the upcoming Australia tour without having a look at the conditions.
Apoorba Kumar Patranabish, 37 from Hyderabad reveals how he went from 127 kg to 90 kg in 11 months.
Finding is part of a survey conducted by Janaagraha Centre for citizenship and democracy
The incident, which Australian captain Steve Smith said involved senior players hatching a plan to tamper with the ball during a game against rival South Africa, also threatens to upset current negotiations over broadcast rights.
India's legendary athlete Milkha Singh is far from being pleased with the lack of success at the Olympics and urged that coaches be appointed on contract basis with set targets.
'We have five to six bowlers and everyone is different from each other.' 'Someone has got pace, someone has got swing, someone has got seam... we complement each other well.'
'I just want to keep learning and keep getting better.'
Take a look at the 10 biggest IT deals ever.
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