Nirma detergent brand has shed its affordable tag for a more premium positioning against Surf, as rival Ghadi consolidates its position as a mass-market player.
Here is a look at all the records broken in the game:
Ashwell Prince blazed his way to a 55-ball 74 to help his side upset Royal Challengers Bangalore in a last-ball thriller in the Champions League Twenty20 tournament in Bangalore on Friday.
Mumbai Indians dished out a superlative bowling performance to eke out a one run win over Pune Warriors in a nail-biting Indian Premier League match on Thursday.
Having lost three successive matches, Pune Warriors will look to arrest the slide when they take on neighbours Mumbai Indians in an Indian Premier League match at the Subrata Roy Sahara Stadium on Thursday.
The stand-off between Sahara India and the Board of Control for Cricket in India ended on Thursday, with the former reversing its decision to pull out of the Indian Premier League. After extensive discussions over the past few days Sahara announced that its franchise, Pune Warriors, will take part in the fifth edition of the IPL.
Buoyed by an upset win over Mumbai Indians in their tournament-opener, Pune Warriors will look to affirm their superiority over Kings XI Punjab when the two teams lock horns in the fifth edition of the Indian Premier League at the newly-constructed Subrata Roy Sahara Stadium in Pune on Sunday.
Somerset staged a remarkable fightback with some superb bowling, after Craig Kieswetter shone with the bat, to defeat Warriors by 12 runs and qualify for the semi-finals in the Champions League Twenty20 in Bangalore on Wednesday.
Defending champions Hyderabad Sultans will take on Maratha Warriors in the first Tier-I match of the second Premier Hockey League.
Sukanya Verma proves that it can be gorgeous too when seen through Bollywood's loving, lyrical eyes.
Pune Warriors bowlers kept their cool during slog overs as they shocked title contenders Chennai Super Kings comprehensively beating them by 24 runs in the Pepsi Indian Premier League on Monday.
Having pulled off a dramatic win in their last match, an in-form Chennai Super Kings will look to consolidate their position as they gear up to lock horns with laggards Pune Warriors in the Indian Premier League (IPL) in Chennai on Monday.
A solid defensive display helped Ranchi Rhinos defeat Jaypee Punjab Warriors 2-1 and begin their campaign in the inaugural Hockey India League on a winning note in Jalandhar on Wednesday.
It took India and the Indian Army to show to the world that enough is enough and to challenge the neighbourhood bully, he said.
The troubles regarding Indian Premier League doesn't seem to end as Sahara Pune Warriors failed to pay the full franchise fee for the current year which resulted in BCCI encashing the bank guarantee casting a shadow on its future in the cash-rich league in coming years.
'Two things that keep us close are friendship and food.'
IPL 4 runners-up Royal Challengers Bangalore and Warriors of South Africa will kick off the third edition of the Champions League T20 (CLT20) tournament in Bangalore on September 23.
The organisers will announce fresh dates for the player auction in consultation with the PKL teams and broadcasters.
A superb captain's knock by Chris Harris brought holders Hyderabad Heroes back from the jaws of defeat and powered them to a four-wicket win in their ICL T20 encounter against Dhaka Warriors at the Lal Bahadur Shastri stadium in Hyderabad on Wednesday night.
Does Rahul get your vote? Or did you prefer Dhoni's cameo?
Close friend Tarun Vijay pays tribute to the four-time Goa chief minister and former defence minister who passed into the ages on Sunday.
Debutants Pune Warriors commenced their Indian Premier League campaign with a resounding seven-wicket victory over Kings XI Punjab at their home venue -- the D Y Patil Stadium in Navi Mumbai -- on Sunday.
Delhi Waveriders produced an inspired performance to spank defending champions Jaypee Punjab Warriors 6-1 and jump to the third spot in HIL.
A depleted Gujarat Titans bowling attack will have to raise its game by quite a few notches to stop a marauding Sunrisers Hyderabad, fresh from its record total against Mumbai Indians, in the upcoming afternoon IPL match in Ahmedabad on Sunday.
Look how Mumbaikars began their International Yoga Day celebrations.
The ancient Shiv Mandir is located at Bisrakh village, believed to be the birthplace of Ravana, the antagonist to the hero of Lord Ram in the epic Ramayana.
Less than three months ago, Aaron Finch, alarmingly down on form and confidence, actually feared he might not be chosen for the Australian squad that he was due to lead. Now, he's atop the scoring charts at the World Cup.
Dazzling, dancing and decked to the hilt, courtesans in Hindi films are a breathtaking mix of shiny fantasy and flirtatious poetry to behold.
Jolted out of their comfort zone by their super-over loss to Victoria Bushrangers, Chennai Super Kings face a do-or-die battle when they take on unbeaten Warriors in the Champions League Twenty20 Group A match in Port Elizabeth on Wednesday.
In a solemn ceremony at Chinar War Memorial, Badami Bagh Cantonment Srinagar, Chinar Corps commander, Lt Gen ADS Aujla, and all ranks paid homage to the gallant soldier.
'I set out really early because it gets very hot.' 'The soles of my feet burn by the time I have finished going house to house on foot.'
Bade Miyan Chote Miyan pits him and Tiger Shroff in titular avatars. While we wait to catch their distinct personality play off against each other, Sukanya Verma offers a lowdown on Akshay's two-hero jodis in the past.
'Captain Vikram Batra, PVC and his unit 13 Jak Rif did stand out because of the sheer magnitude of the task allotted to them but also the exceptional professionalism with which it was executed and completed,' recalls Lieutenant General Syed Ata Hasnain (retd).
Saturday witnessed an onslaught of runs, with a total of over 450 runs scored, setting the stage for several outstanding batting performances.
Jwala (Namibian name Siyaya) had also given birth to four cubs last March. However, only one of them survived.
Having seen extreme poverty in Baracara to enjoying the financial windfall that comes with the IPL, Shamar Joseph has indeed come a long way.
After a morale-boosting win over Royal Challengers Bangalore, Kolkata Knight Riders are in for a tough battle when they take on rampaging group B toppers Warriors in their Champions League clash at the M Chinnaswamy stadium on Saturday.
'She used to call me every day to check whether I was all right. You know how mothers are!'
Star all-rounder Jacques Kallis not playing for Warriors is a huge loss but the side still have enough depth in batting and bowling to go all the way through in next month's Champions League Twenty20, feels all-rounder Johan Botha.
