Will retirement bedim the sparkle of Captain Cool, asks ad guru Sandeep Goyal?
'On the face of it, it is a WYSIWYG -- What You See Is What You Get -- reality series, but actually it is a show that perpetuates societal biases, stokes typecasts and stays sadly superficial,' notes ad guru Sandeep Goyal.
They have everything they wanted as a teenager - only they seem to have got it all 50 years later, says ad guru Sandeep Goyal.
Is there no 'normal' background? Sure there is.
The Duff & Phelps report shows that Virat Kohli has increased his brand value by 40 per cent to $237.5 million in 2019 and taken a huge lead with his closest rival, Akshay Kumar, ranked second.
The Delhi high court will on Friday hear the bail pleas of former Railway Minister Pawan Kumar Bansal's nephew Vijay Singla and suspended Railway Board Member Mahesh Kumar and two other accused in the Rs 10 crore cash-for-post railway bribery case.
Whistle-blowers allege the brothers violated court orders by selling assets like art and real estate worth crores bought by funds from their companies.
Akshay Kumar seems to be the closest to inheriting the brand appeal and position enjoyed by Amitabh Bachchan. We tell you why.
Dhoni presently endorses a healthy 25 brands, and found himself in fifth place on the Forbes India Celebrity 100 list last year, with earnings worth almost Rs 136 crore. How much of that is set to change, given that Dhoni has chosen to call time on his international career?
'To all the MBAs that burn the candle at both ends, travel half-a-million miles every year, and spend little or no quality time with their families, the rise to riches of Mr Bikhchandani and Mr Banga, should be true inspiration,' notes Sandeep Goyal.
Microsoft top boss Satya Nadella feels the increase in productivity has come at the price of burning the 'social capital' built up by companies over very many years, observes ad guru Sandeep Goyal.
Japan today imports 500,000 tons of coffee annually. Barely 60 years earlier, it was a market that hardly sold a cup! Ad guru Sandeep Goyal reveals how Nestle won the Coffee versus Tea Battle.
For 2020, 13 brands are said to be on board already and advertising rates have been fixed at a premium of 10-15 per cent over 2019.
A film-maker has accused Citi India of 'picking up' his idea for their latest ad. But the bank denies this vehemently and has threatened legal action.
Kohli is rated very high on being distinctive, stylish and prestigious.
Trust today means more than the belief that a brands' products will work as advertised; consumers want to believe that the company truly cares for its customers.
'The advertising business, methinks, needs to tone down a bit. Take control of itself, and its emotions,' advises adguru Sandeep Goyal.
Has the advent of technology made it easier, or more difficult, for brands to communicate with you and your valentine?
Five accused, including Railway Minister P K Bansal's nephew and suspended member (staff) in the railway board, were on Thursday remanded in judicial custody till May 20 by a Delhi court in connection with the Rs 10 crore railway bribery case.
How Bajaj, Colgate, Raymonds, Zee lost out.. Strategic errors have hurt many companies, says adguru Sandeep Goyal.
2015 was characterised by some interesting events and trends.
'What amazes me the most is that today users communicate with voice-activated speakers like as if they were talking to another human being, using words like "please," and "thank you," and even "sorry"!', says advertising guru Sandeep Goyal.
Even in ruin, Jet retained its one essential brand quality: Dignity, says brand guru Sandeep Goyal.
The Anchor and Panasonic connection is a blend of legacy and quality and there really is no question of substituting one for the other. Panasonic is banking on Anchor's familiarity and widespread recall, to push its way ahead in the premium, automation-aided home appliances and accessories market.
A Delhi court on Friday extended till July 24 the judicial custody of nine accused, including former Railway Minister Pawan Kumar Bansal's nephew Vijay Singla, who have been arrested in connection with the Rs 10 crore railway bribery case.
A Delhi court on Friday dismissed the bail plea of former Railway Minister P K Bansal's nephew Vijay Singla, suspended Railway Board Member Mahesh Kumar and five others in the Rs 10 crore cash-for-post railway bribery case.
'Virat Kohli features in 25 campaigns, Ranveer Singh in 24, Akshay Kumar in 22, Deepika Padukone in 20, Ranbir Kapoor in 13, M S Dhoni in 12, Amitabh Bachchan in 12, Alia Bhatt in 11... but not one celebrity campaign is a sizzler,' says ad guru Sandeep Goyal.
'Can Tendulkar recreate the magic of his youth?', asks advertising guru Sandeep Goyal.
Sasha Chhetri, the Airtel 4G girl, is a better known face across India than most Bollywood starlets, says ad guru Sandeep Goyal.
'What I would love him to do most is to become a life coach and share his incredible story of struggle, success, and survival,' says marketing guru Sandeep Goyal.
But will this dilute Bajaj's strong Indian identity that straddled the rural-urban markets and the Hindi-English divide quite easily?
A Delhi court on Thursday extended till July 19 the judicial custody of suspended Railway Board Member Mahesh Kumar and Vijay Singla, nephew of former railway minister P K Bansal, besides five others in the Rs 10 crore cash-for-post railway bribery case.
'Indian creative and digital agencies seem to be completely missing the mark,' says advertising and media veteran Sandeep Goyal.
Without the captaincy, can the cricketer keep his place at the endorsement table?
As advertising reaches a cacophonous pitch, as it does every year around this time, brands say they are finding newer and more effective ways to reach their audiences.
Views differ on the subject of celebrity endorsement.
'For the likes of Zomato or Swiggy or Foodpanda or similar others, the customer has been sensitised for all times to the perils of the food pack being pilfered.' 'An important matter of trust has been exposed. And that really has been the biggest downer of this entire episode,' points out marketing guru Sandeep Goyal.
This is not the first time Gujarat Cooperative Milk Marketing Federation that owns brand Amul has chosen an unconventional method to protect its brand.
Kapoor charges between Rs 3 and Rs 3.5 crore for a day's work for a brand. His current roster of brands include Asian Paints, Pepsi, Panasonic, Renault, Flipkart, Macroman, Saavn, and Hero MotoCorp.
Advertisers take to pitching family values and social causes, giving celebrity endorsers and flamboyance a miss. Nikhat Hetavkar reports.
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