He is not seeing what perhaps everyone else around him is seeing: An over-commercialised player who is really an under-performing batsman, observes Sandeep Goyal.
Every brand and company in India too will soon need a metaverse strategy, notes Sandeep Goyal.
The film didn't offer the unfettered entertainment which everyone sought -- it was out-and-out a docu-drama, not a masala movie, notes Sandeep Goyal.
The tough part about coaching is that you have to trouble the comfortable, and comfort the troubled, observes Sandeep Goyal.
SRK's persona and brand power has been built over nearly 30 years of public acclaim and love. Brands perhaps believe that his troubles are transitory and that as a human brand he has long legs capable of striding over controversies, explains ad guru Sandeep Goyal.
This season, the nature of the advertising game has changed dramatically with TV and digital rights going to different entities.
Workers of tomorrow will have to figure out how to help themselves transition to different career pathways, predicts Sandeep Goyal.
What is the magic in the make-up of 007 that keeps us coming back again and again?asks Sandeep Goyal.
Will the beard continue to be in vogue once WFH wraps up? asks Sandeep Goyal.
Where Ms Chawla seems to have erred is that she has not been able to build the desired credibility required to champion the cause she took to court.
Shahrukh Khan is one of India's most loved "human brands", and while the drug controversy may have paused his endorsement engagements, it has not dented the superstar's popularity among corporate, as per industry experts. Right after the controversy around his son's arrest in an alleged drug case broke out, many companies halted ads featuring King Khan. Many of them are now back on screens.
Zohnerism drives our daily consumption of news and shaping our understanding of most issues, warns Sandeep Goyal.
A few days ago, Reliance Retail surprised the market by acquiring the Campa brand from Delhi-based Pure Drinks Ltd for Rs 22 crore. A successful cola brand in the eighties, especially in North India, Campa Cola thrived when Coke exited India in the late seventies. When the Atlanta-based major returned and PepsiCo set base in India, it went down fighting.
But won against Ranbir Kapoor, recalls adman Sandeep Goyal.
In its FIR registered against eight persons, including Bansal's nephew Vijay Singla, CBI said Kumar had agreed to pay "illegal gratification" of Rs 10 crore to co-accused Sandeep Goyal, a businessman, for his appointment at a more lucrative post of Member (electrical) of Railway Board.
The Board of Control for Cricket in India (BCCI) has pegged the base price for the combined IPL media rights at Rs 32,890 crore, nearly double the Rs 16,347 that Star Disney paid five years ago. Experts say that at these levels, there does not seem to be any profit-and-loss logic at play. It is more about what premium broadcasting companies are ready to spend for market share dominance. They point out that due to competition, they expect the final price to hit Rs 40,000-50,000 crore.
Global players are looking at acquisitions for a bigger share of the rapidly growing India pie.
According to experts, 'Lakshmi' and the logo 'Godesses Lakshmi' have a lot of value in India and are the biggest driver for the Bank. Retaining the Lakshmi name and logo will help DBS.
"I loved working with the Japanese, they are a good bunch. The difficulty is when you don't know them."
Engage, don't entice, advises advertising guru Sandeep Goyal.
Virat is at the top of the celebrity league today, far ahead of the Khans or any other superstar. He lends tremendous velocity and stature to the couple brand where Anushka is an equal partner, says Sandeep Goyal.
In business too, losing finalists really get nowhere, get nothing. It is purely 'winner takes all', observes Sandeep Goyal, managing director, Rediffusion.
A vast majority of employees do just the bare minimum that ensures they escape censure or reprimand, such that they are seen to be doing their bit, without coming in the cross-hairs of the HR team for under-performance, observes Sandeep Goyal, managing director, Rediffusion.
'What fascinated me always was Alyque's ability to think in the vernacular despite his South Bombay and genteel upbringing,' notes Sandeep Goyal. 'Lalitaji or Hamara Bajaj were obviously not birthed in the hallowed environs of the Bombay Gymkhana.'
The Election Commission has done its homework pretty well on political hashtags, observes ad guru Sandeep Goyal.
Are "dubious" new categories and "shady" new brands, financed and funded by avaricious investors trying to change the contours of the Indian marketplace forever, asks Sandeep Goyal?
'It says, we are not just an overseas player -- we are Kia India and here for good'
The superstar manages to retain the trust of consumers across age groups.
Advertising agencies admitted that conversations had begun with their clients to exercise restraint while using brand endorsements featuring film actors whose names appeared in the probe.
'All businesses have to be run for business, for profits on a sustainable basis. It may sound old school, but then I have been in business for 32 years and you can't change an old tiger's stripes.'
Finding enough shows to air, creating content that gets people to pay and watch and wooing advertisers back into the fold are going to be the biggest challenges the M&E industry faces.
He has slashed his price by half after retiring. Now his rates are in line with Amitabh Bachchan or Ayushmann Khurrana. In 2012 he had 22 endorsements, now he has 40!
Pepsi is betting on Dabangg 3's box office success.
Smart positioning, continued communication and a global design language have played a big role, say experts
'The attention economy is making it economically valuable for us to spread our attention thin', observes ad guru Sandeep Goyal.
For Dosanjh to stand by his faith, retain the turban and beard, and yet not trivialise himself in the roles he has essayed, is really his biggest achievement, observes Sandeep Goyal.
Former Railway Minister Pawan Kumar Bansal's nephew Vijay Singla and nine others, arrested in the Rs 10-crore cash-for-post railway bribery case, were on Tuesday put on trial by a special court on charges of conspiracy and corruption.
It is a very different victory of Maradona that fascinates me even more, notes ad guru Sandeep Goyal.
TikTok is up against not just government sanction but also a set of feisty home-grown brands that have raised the 'vocal for local' banner to stake claim to the platform's vast small-town reach, point out T E Narasimhan and Sai Ishwar.
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