Maaza, a desi mango fruit-based drink owned by Coca-Cola, has touched the milestone of becoming a billion-dollar brand in 2024, its Chairman and CEO James Quincey has said.
Maaza is the country's top mango juice drink despite competition from brands such as Frooti and Tropicana Slice growing in the past few years.
To have a bigger slice of the estimated Rs 2,698-crore market growing at 25 per cent, Coca-Cola India has unveiled the summer campaign for its mango drink, Maaza.
In keeping with its affordability strategy for driving volume growth this summer, Coca-Cola India will soon launch fruit drink Maaza in 125 ml tetrapaks and introduce 600 ml pack size for Coke, Fanta and Maaza.
'Everything in life is about timing.' 'I came to films when the disco craze had started.' Everything just fell into place: The shorts, the slimness, the songs, and my combination with Usha Uthup and Bappi Lahiri.'
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This is going to be the lowest price for a Coke product in the non-returnable ready-to-drink category.
Popcorn entertainment returns to your living rooms with quite a bang on OTT this week.
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Veteran industrialist Ramesh Chauhan on Thursday said he is scouting for a buyer for his packaged water business Bisleri International and is in talks with several players, including Tata Consumer Products Ltd. However, the 82-year-old pioneer of the Indian packaged water business denied a report that a Rs 7,000 crore deal has been finalised with Tata Consumer Products Ltd (TCPL). When asked if he is selling his Bisleri Business, Ramesh Chauhan answered in the affirmative.
'I will be talking to animals in the jungle.'
'Many people pointed fingers at me.' 'They would ask, "Why did you sing such a song? Why did you do this 'double-meaning' song?"' 'My mother also asked, "Yeh kya gaaya?"'
With Maaza, which already has the biggest share in mango beverages in the Indian market, Coke is betting on a winning horse, say experts.
You see the products in every day life.
Replying to a question on the recent spate of protests and riots, Coca-Cola's Global Chairman and Chief Executive Officer James Quincey said, "If there are disruptions in the functioning of a society, there will be some degree of problems for all businesses." "India is a vibrant democracy and it needs to work out what is going on. It is hoped that things get worked out in an appropriate democratic manner," he added.
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"If Bisleri does not receive this compensation, we will take legal action against Coca-Cola for violating the contract and the Trade Related Aspects of Intellectual Property Rights agreement," Chauhan, chairman and managing director of Bisleri, India's leader in packaged-drinking water and creator of the Maaza brand, told Business Standard.
'Denying access to the country to writers of both foreign and Indian origin casts a chill on public discourse; it flies in the face of India's traditions of free and open debate and respect for a diversity of views, and weakens its credentials as a strong and thriving democracy'
After Sanju's success, Ranbir has been charging Rs 6 crore to Rs 8 crore per brand per year.
Dubai-based Indian-origin writer Doshi, who was shortlisted among the final six authors for her debut novel Burnt Sugar, lost out on the top prize.
This is the second round of product innovation by Coca-Cola in the country. In the past, the company had launched Sunfil orange juice powder and Vanilla Coke.
Parle Bisleri Pvt Ltd, the packaged drinking water maker, has planned a foray into the domestic fruit juice market and earmarked an investment of Rs 100 crore (Rs 1 billion) for the upgradation of its Chittor plant and setting up of a new facility.
Bisleri International to launch a fizzy mango drink called Fonzo in April
The seeds of a potential turnaround were sown in 2016, when the firm began to revamp its portfolio to match changing consumer needs.
Beverages giant Coca-Cola will cut jobs in India as part of its "redesigning operating model" globally to accelerate business growth across markets.
Since he took over as president of Coca-Cola's India and Southwest Asia business a year ago, T Krishnakumar, popularly known as KK, has focused on bringing agility to the company amid heightened competition.
The introduction of the two new products is an indication of the importance of India as a market.
It is also testing a concept sourced in Australia, storing local fruit in an ice dispenser, freezing it and offering it to consumers as a sorbet without any artificial sweeteners or flavours.
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Globally, Coca-Cola offers Fanta in various fruit-based formats. Apple, Strawberry, Pineapple and Creaming soda are a few of the 90 variants that are available in different markets, apart from orange.
Twenty-five years on, Coca-Cola is involved in a new search. Arnab Dutta reports.
Even as traders in Tamil Nadu continue to boycott Coke and Pepsi, a few homegrown beverage brands are raking in the profits, says T E Narasimhan.
All of these companies are present in India.
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FSSAI will put the draft guidelines in front of a seven-member expert committee.
Reshma Aslam tells you how to use mangoes best.
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