Japan today imports 500,000 tons of coffee annually. Barely 60 years earlier, it was a market that hardly sold a cup! Ad guru Sandeep Goyal reveals how Nestle won the Coffee versus Tea Battle.
Every four years, FIFA World Cup puts an international spotlight on world football. For advertising firm J Walter Thompson London and its client - United Kingdom's National Centre for Domestic Violence, this presented an opportunity to shed some light on a particularly nasty side-effect of fervent sports fandom: domestic violence.
The Duff & Phelps report shows that Virat Kohli has increased his brand value by 40 per cent to $237.5 million in 2019 and taken a huge lead with his closest rival, Akshay Kumar, ranked second.
As worries over India's COVID-19 spike mount -- the country added 75,809 cases on Tuesday to take its tally to 42,80,422 -- scientists are grappling with the pivotal issue of antibodies and trying to understand how they impact on the progression of the disease.
Since its low on July 26, the US dollar index has gained a little over eight per cent. In the same period, the Bombay Stock Exchange Sensitive Index, or Sensex, has lost 12.4 per cent, establishing a negative correlation of about 1.5 times.
It's possible to curb tax evasion using high-end technology. But it requires an honest intention to make use of the treasure trove of data that is captured, points out Harsh Roongta.
The Indian rupee is down nearly 2 per cent against the US dollar since the beginning of January 2019. Experts attribute the Indian rupee's relatively poor performance to a sharper-than-expected fall in economic growth in India.
Silver is emerging as a stronger bet for the long-term.
How does one measure the value of a 'like' in terms of two specific metrics, brand affinity/preference and brand purchase intent/loyalty?
Rediff reader Ashok Gupta, 60 from Prayagraj, Uttar Pradesh shares his advice on how to keep COVID-19 away.
A typical drug user's transition to addiction could result from a persistent impairment of synaptic plasticity (the ability of the connection between two neurons to change in strength) in a key structure of the brain, suggests a new French study.
'Each person has their own story. You can't make a general statement about an entire industry.'
Apart from the songs, nothing else works in Tees Maar Khan.
Why was it so easy for students to get a college degree? asks Geetanjali Krishna.
A study has revealed that barely 8 per cent of sales leaders went to tier-I MBA universities.
The KPMG study completed with the assistance of University of Chicago Booth School Business Professor Steven Kaplan, found a correlation between certain deal factors and the success of the transaction.
'The solution is to enable a graceful transfer of the deposit and funding 'franchise' from capital-deficient firms to capital-surplus firms.' 'This will expand credit intermediation, bring down its costs, and put the financial sector on a definite path of recovery,' argues former RBI deputy governor Viral Acharya.
"People are committing sins and to get rid of them they are going to temples and offering money," the chief minister remarked, during his inaugural address at the two-day conference of district collectors in Vijayawada on Wednesday.
Researchers at Indiana University Bloomington's School of Informatics and Computing have found that there is a correlation between the value of the Dow Jones Industrial Average and public sentiment after analysing more than 9.8 million tweets from 2.7 million users during 10 months in 2008.
Our body needs hydration both inside out. But our water intake tends to reduce during the winter season, thus resulting in lifeless skin, says Vandana Luthra.
What might be useful is targeted assistance to those sectors and individuals that are disproportionately affected, suggests Mihir S Sharma.
Diversification is the key to achieve optimal risk-adjusted returns. Often, an investor is confused whilst deciding on the number of mutual funds you should consider holding in your portfolio.
Andhra Pradesh and Maharashtra are at second and third spot, whereas Uttar Pradesh and Bihar remained at the bottom.
'The first half of 2019 could be volatile.' 'In the second half, volatility inducing events should be largely behind us.'
Gold is currently trading at Rs 25,200 for 10 grams.
Data spanning the years 1951 to 2014 show that temperature and pressure conditions at specific locations in the Arctic region during the pre-monsoon period correlate with the Indian summer monsoon rainfall, points out Charu Bahri.
'The enemy knows he cannot defeat us in a conventional conflict. So today we showcase our ability to punish, our ability to insert and extricate our troops from hostile territories.'
'In India, A3i is found mostly in southern India, and a few in Delhi. You don't see this strain much in, say, Gujarat or Maharashtra.'
Though power reforms are the most important item on the government's agenda, it often leads to face-offs between the Centre and states.
After exporters, real estate companies are demanding a priority sector tag for loans to the low-cost housing sector.
A recent study has revealed the difference between Fortune magazine's most admired companies and contender companies - the stength of their corporate communications departments.
Gold is a hedge against the dollar and inflation. It has a very low correlation with other asset classes like equity and debt thereby a good asset to diversify the overall portfolio.
There have been good crops in years of poor rain and huge variations in years which have had similar rain.
Australians are the most prosperous people in the world, enjoying good health, freedom of choice, political liberty, civil rights and high income, a new study has revealed.
According to a new study, the more attractive you are, the higher your paycheck will be!
Countries with less oil and more entrepreneurship tend to align with the US.
Sexual activity at least twice a week, a study has revealed, could be good for the heart.
'Wastewater containing excreted material can tell us how a community is doing in a particular area pertaining to any epidemic, pandemic, and other bacterial and viral diseases.'
'We need to have the courage to take a rational look at known facts and act accordingly,' advises Mohan Guruswamy.
A recent study has revealed that companies must focus on staff to improve performance.
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