Paris Games organisers have said they want to deliver a programme that is in keeping with the times and will attract a new and younger audience.
The top eight finishers in the World Relays on May 1 and 2 at Chorzow in Selisia will get automatic berths in the Tokyo Games, scheduled to begin on July 23.
Kenya's Kibiwott Kandie smashed the half marathon world record by 29 seconds on Sunday, becoming the first person to break 58 minutes at the Valencia Half Marathon.
Veenu Sandhu visits the new Adidas office in Gurugram, which is cultivating a refreshing new sports culture among its employees.
Manika Batra wants to break the top-30 barrier in the near future
For the first time in its history, the American sportswear manufacturer will be providing the kit for the two finalists, France and Croatia.
Indian cricket icon Sachin Tendulkar will mentor 11 emerging players, including Parveez Rasool and Unmukt Chand, as part of an initiative by sports apparel company.
Kohli said people should also understand the sacrifices made by the sportspersons in their career and should not criticise them during their failures.
BCCI has inked the apparel and merchandise deal with MPL, replacing Nike.
After the high of the Tokyo Games, India's Olympic silver medallist weightlifter Mirabai Chanu has turned her focus on winning a second world championship title and is ironing out the chinks in her armour ahead of the event.
Cricketer parted ways with Adidas in November.
Germany goalkeeper Manuel Neuer won the Golden Glove award for being the best goalkeeper of the World Cup. Argentina captain Lionel Messi had never scored at the world finals prior to Brazil 2014, a record he em
News of all that's transpired on and off the football field
The right pair of shoes can get you going with your fitness regime in no time, says Abhik Sen.
The World Cup's leading scorers, Wesley Sneijder of the Netherlands and Spain's David Villa, with five goals each, are among ten footballers shortlisted for the 2010 FIFA World Cup adidas Golden Ball.
Having spent decades running a laundromat in Taiwan's coastal city of Taichung, Hsu Sho-Er, 84, and her husband, Chang Wan Ji, 83, are now proving a hit on Instagram after their grandson Reef Chang -- and stylist -- set up an account for them in June. Any items left at the laundromat for over a year are considered fair game.
This one's for all the shoe lovers out there in the world! A collection of sneakers has sold at auction for $850,000 (Rs 5.85 crore) to Canadian entrepreneur Miles Nadal. Sotheby's put 100 pairs of the rarest sneakers ever from Nike, Adidas and Air Jordan on sale in New York. All but one of the pairs went to Nadal, with the 1972 Nike Waffle Racing Flat Moon Shoe still for sale during the week-long auction.
No one expects Nigeria to win, but by now everyone knows that shirt...
Global footwear and apparel player Adidas has announced that it will be bringing out a diamond-studded edition of shoes on the occasion of the 60th anniversary of its lifestyle brand 'Adidas Originals'.
The company, which is repositioning Reebok as a fitness brand, however, did not disclose the value of the contract.
As the fans head toward Flushing Meadows, tennis stars gear up with ground-breaking styles to rule the courts.
Industry insiders believe that the 32-year-old's earnings will see a quantum jump of Rs 75 crore per annum.
Luis Suarez risks losing lucrative commercial deals following his bite on a World Cup opponent, with poker brand 888 saying on Wednesday it was reviewing its sponsorship agreement with the Uruguayan.
Nike has about 400 stores in India.
Mary Kom (51kg) claimed her eighth world medal at the recently-concluded championships in Russia and BFI now plans to send the Manipuri boxer for the Olympic qualifiers in China
At 23, Kendall Jenner is the highest-paid model this year.
It wasn't just the tennis that amazed audiences at Roland Garros.
David Beckham earns up to 228,000 for a sponsored post.
West Ham United's Michail Antonio has come to the defence of teammate Kurt Zouma, who has been targeted by fans for abusing his cats.
According to SFIO, the modus operandi of the Reebok fraud involved filing fictitious invoices to show inflated sales, recording fictitious sales by raising prices of goods sold.
The Indian IT services sector is scrambling to retain talent since digitisation-led transformation has increased the demand for a digitally skilled workforce. As a result, the pull for jobs for tech professionals is also coming from non-IT sectors, leading to higher attrition among IT companies. The average number of tech jobs from non-IT sectors has seen a 41 per cent uptick in March-May'21 versus March-May'19, according to data from Naukri.com.
Here's what's going on in the world of Hollywood stars!
Just what do actors *do* the whole day? We find out.
Adidas argued that the Board of Control for Cricket in India granted Nike only sponsorship and licensing rights and to carry trademarks of the batsman only while playing for the country.
Presenting the most stylish attendees at fashion week.
Shares in the Beaverton, Oregon-based Nike Inc fell more than 2 percent after Kaepernick posted a black-and-white close-up of himself on Instagram on Monday featuring the Nike logo and "Just do it" slogan.
France's official shirt costs 85 euros, even for a child, according to the French Football Federation (FFF) website.
19-year-old Naomi Janumala stars in Rihanna's Fenty campaign.
© 2026 Rediff.com - Investor Information - Advertise with us - Disclaimer - Privacy Policy - Sitemap - Feedback - About us - Terms of use - Grievances