With 20-plus brands, Rohit Sharma is the new blue-eyed boy for corporates.
His elegant batting performance has always won fans, but a record-breaking show in the 2019 World Cup is slowly making India vice-captain Rohit Sharma a favourite with corporate bigwigs.
A stupendous start as a Test opener has only helped in 'Brand Rohit' getting the kind of traction many believe he always deserved.
According to sources in Rohit's management team, one of India's finest batsmen in contemporary cricket endorses more than 20 brands at the moment.
"Currently, some of the notable brands that Rohit is endorsing include CEAT Tyres, Adidas, Hublot watches, Relispray, Rasna, Trusox, SHARP electronics, Dream 11 etc, to name a few," a source close to the cricketer said.
While the financial modalities cannot be disclosed, industry insiders believe that the 32-year-old's earnings will see a quantum jump of Rs 75 crore per annum.
Rohit currently charges Rs 1 crore per day for each brand, which can be anything from TVC (television commercial shoot), promotional event, print or digital commitments.
"The World Cup where he became first batsman to hit five hundreds upped his brand value considerably. And now the stupendous performances as a Test opener is like an icing on the cake," a member of the corporate brand working with Rohit said.
"It's not only about cricket but his image that he is one among us makes him a relatable brand with youth as well as family audience."