The Indian Premier League (IPL) has seen a significant increase in digital watch-time and strong TV viewership, according to broadcasters. Digital watch-time is up by seven per cent, and TV viewership is on track to reach 500 million.
The ongoing T20 World Cup has broken all broadcasting records with viewership surpassing 500 million, the highest ever in the tournament's history, according to ICC chairman Jay Shah.
The International Cricket Council (ICC) has reported a significant increase in video views across its digital platforms during the initial matches of the T20 World Cup, driven by growth in viewership from countries like Nepal, UAE, and USA.
Netflix's first live MMA broadcast, highlighted by Ronda Rousey's return, achieved a peak viewership of nearly 17 million, setting a new record for the streaming service.
With less than a month to go, football fans have all fingers -- and toes -- crossed, notes Kanika Datta.
Millions of soccer fans in the world's two most populous nations may not be able to watch the World Cup that starts next month, due to a deadlock over broadcast rights in India and no official decision in China.
200+ scores are IPL's sugar rush. Great for TRPs, dangerous as a full diet. BCCI -- don't kill the golden goose, cautions Sandeep Goyal.
Today, predictability has replaced volatility. When 200 becomes routine and chases follow a template, the element of surprise goes out the window and with it viewer engagement.
The second semi-final of the T20 World Cup between India and England achieved a record-breaking peak concurrency of 65.2 million viewers on JioHotstar, marking a new global benchmark in digital sports viewership, according to the ICC.
Dale Steyn believes Sunrisers Hyderabad's victory over Chennai Super Kings could be a turning point, potentially propelling them into the top four of the IPL standings.
Mohanlal's highly anticipated film Drishyam 3 has been postponed from its initial April 2 release to May 21, coinciding with the actor's birthday, due to ongoing war tensions in the Gulf region and the upcoming Kerala elections.
As Priyanka Chopra Jonas returns as the debonair spy Nadia in Citadel Season 2, we take look at how her Hollywood projects stack up against each other from underwhelming to standout.
The India vs Pakistan match in the ICC Men's T20 World Cup 2026 on JioHotstar achieved record-breaking digital reach and consumption, surpassing previous records for ICC events.
A recent study reveals significant growth in women's cricket participation across India, highlighting increased interest, career aspirations, and the sport's rising popularity.
The Kerala High Court has issued an interim stay against the release of 'The Kerala Story 2-Goes Beyond', citing concerns over the censor board's certification process and potential disruption of social harmony.
Internet subscribers, income growth, literacy and dependency ratio are the biggest drivers of growth.
A Netherlands cricket board member criticises the ICC's revenue distribution model, arguing it hinders the growth of associate nations.
The Pakistan Super League (PSL) next year is set to clash with the high-profile Indian Super League as the Pakistan Cricket Board (PCB) is mulling to hold the event in the same window as the IPL.
'The Women in Blue's final act drew a peak concurrency of 21 million viewers as Harmanpreet Kaur's team became the first Asian team to lift the Women's World Cup.'
The business value of the league, popularly called the IPL, surged to a record $18.5 billion last year, U.S.-based investment bank Houlihan Lokey says.
Pakistan's decision to boycott its Twenty20 World Cup match against India has drawn widespread support from fans and administrators who hailed the move as a long-overdue stand in a rivalry in which sport and geopolitics have collided.
An India-Pakistan fixture in an ICC event generates revenue to the tune of a staggering 'USD 250 million (over Rs 2200 crore', as per some estimates and the absence of the cash-cow fixture from the upcoming T20 World Cup is certain to cause heavy losses to all stakeholders.
Pakistan on Sunday announced a boycott of its high-profile men's T20 World Cup group league match against India, a move that is likely to have repercussions, even as the government cleared the national team's participation in the rest of the global event, starting February 7.
According to experts, the ban will not result in revenue loss for the BCCI or the IPL broadcasters.
A deafening roar at Twickenham capped a 2025 Women's Rugby World Cup that smashed attendance records, while India's first Women's Cricket World Cup triumph sparked nationwide celebrations.
Asian Paints signed up as Indian cricket's official colour partner for three years, covering a total of 110 matches.
Defending champions India will open their campaign against USA in Mumbai on February 7 before facing Namibia in Delhi on February 12.
They weren't up for a windfall even after the trophy but life was certain to get a lot better as some sponsors and state governments stepped up to lift them financially.
Haryana DGP O P Singh has directed police officers to treat singers who promote gang lifestyles through music and videos as criminals and take strict legal action against them. This directive comes as part of an ongoing effort to curb the promotion of gun culture and violence in the state.
The platform has seen a growth of 70% in watch time for South content, which is more than the national average.The South has outperformed the rest of India in subscription depth, retention and connected TV adoption.
Eight-team Women's Emerging Nations Trophy launched by ICC
It is a marketplace of attention, where legacy publishers, global franchises, and consumer brands meet to make the most of India's expanding fandom economy.
It's good, pressure is not only around cricket but also for World Cup final tickets: Harmanpreet
Tournament expanded from eight teams to 10 in 2029.
IPL records highest ever TV viewership in first 10 matches, says official broadcaster
The IPL's overall valuation fell by 8 per cent to Rs 76,100 crore in 2025.
BCCI secretary Devajit Saikia believes a first Women's World Cup win for India would be a seminal moment, much like Kapil Dev's team in 1983.
The 17th edition of the Indian Premier League opened to blockbuster viewership numbers with 16.8 crore viewers tuning in to watch the season's first game between Chennai Super Kings and Royal Challengers Bengaluru on March 22, the tournament's official broadcaster said on Thursday.
Messi's Inter Miami lead Leagues Cup quarter-final lineup as average match viewership reached 1.43 million, up 62% from 2024.
AIFF's RFP: No franchisee fee for clubs in ISL, commercial partner to provide video support system
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