Kolaveri Di

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BJP's Kolaveri remix: Why this mehangai, mehangai ji?

Popular Tanglish song 'Kolaveri di' and the raunchy 'Ooh La La' number are rockingUttarakhand's Garwhal hills with the Congress and Bharatiya Janata Party candidates using parodies of the songs to......

5 reasons Kolaveri Di became a HUGE hit online

If Hinglish, (Hindi-English) made its way to the Oxford Dictionary, Tanglish (Tamil-English) will soon have to be considered as well thanks to a song that is the rage on the Internet. A song that......

FDI in retail: Why this Kolaveri di?

In Thailand and Brazil, within years global retail giants have destroyed domestic competition. Moreover, they are also accused of adopting bad labour practices, squeezing manufacturers and......

Why are all eyes on the media industry?

Why this kolaveri di? The Tamil/English hit song roughly means: "Why this rage, girl?" It is a question that the news media is increasingly asking as everyone seems to be piling on to it. From......

2012: The year of digital music

Kolaveri Di, the popular viral song, made it to Airtel's 2011 top-seller charts after it was downloaded 2,10,000 times within 18 days of launch. A survey among 170 million mobile customers of......

The evolution of the advertising agency

"There is a tremendous pressure on the traditional agencies' structure, which appear ancient and linear in a completely complex and dynamic ecosystem." "So, it's become a scale battle, a capability......

Bollywood loves Kolaveri Di

Tamil star Dhanush's Kolaveri Di has become an internet rage overnight. And Bollywood stars are lovin' it too! Neha Dhupia tweeted: 'And the #kolaveridi storm is still on!' Amitabh Bachchan......

'I am totally fed up of Kolaveri Di'

'Kolaveri Di refuses to leave me after four years. I don’t know how to get rid of that song. Wherever I go, people request me to sing two lines.' Dhanush leaves his chartbuster song......

Watch: Dhanush's Kolaveri di is a sensation!

Actor Dhanush, who was apparently getting bored in between shots of his wife Aishwarya's film 3, had a brainwave. And that resulted in Kolaveri di. The song features in the film and has......

Here's how the Kolaveri Di song happened!

He is the new kid on the block. Anirudh Ravichander, a 21-year-old music composer, landed his first job when Aishwarya R Dhanush's roped him for her directorial debut 3, starring her......

'After Kolaveri Di, people look at me accusingly'

One of the most eagerly awaited films of this year is Aishwarya R Dhanush's directorial debut, 3 (Moonu) starring her husband Dhanush and Shruti Haasan. With the song Kolaveri di becoming such a......

Hardik, Rashid Sing Why This Kolaveri Di!

IMAGE: Standing: Gujarat Titans' Hardik Pandya, Rashid Khan. Seated: From right, Vijay Shankar, R Sai Kishore and Sai Sudharsan. Photograph and Video: Gujarat Titans/Instagram Having......