News for 'brand-management'

How Virat Kohli cracked the Rs 100-crore league

How Virat Kohli cracked the Rs 100-crore league

Rediff.com25 Apr 2016

Kohli is rated very high on being distinctive, stylish and prestigious.

Will brand Dhoni get its magic back?

Will brand Dhoni get its magic back?

Rediff.com29 Jun 2016

Experts say Dhoni will continue to be relevant.

A noodle-bowl of issues: How India deals with controversies

A noodle-bowl of issues: How India deals with controversies

Rediff.com8 Jun 2015

In India the routine cruelty is at a more basic level - the state of our abattoirs, and the animal trauma caused there.

Why I think Sunny Paaji should retire as commentator

Why I think Sunny Paaji should retire as commentator

Rediff.com5 Jun 2017

'Ramchandra Guha has sent down an express delivery at Sunil Gavaskar, the great batsman who seldom wore a helmet while facing the fastest of fast bowlers.' 'Gavaskar may have easily ducked the delivery and Guha would have receded in solitude.' 'But by hitting back at Guha, Gavaskar may have started a barrage of unplayable deliveries,' says Sudhir Bisht about his cricketing hero.

Brand Dhoni on a sticky wicket

Brand Dhoni on a sticky wicket

Rediff.com4 Aug 2015

Dhoni's track record as captain of the Indian team is formidable.

India's 10 most valuable banking brands, SBI tops

India's 10 most valuable banking brands, SBI tops

Rediff.com2 Feb 2015

Indian banks are the 2nd-fastest-growing ones.

Industry braces for Rs 350-cr hit as Salman faces five years in jail

Industry braces for Rs 350-cr hit as Salman faces five years in jail

Rediff.com7 May 2015

Those in the business of films believe the timing of the sentencing could not have been worse

They ain't just cricketers, they are entrepreneurs too

They ain't just cricketers, they are entrepreneurs too

Rediff.com3 May 2015

Off the field, sportspersons hone biz skills

How Samsung is battling a brand crisis

How Samsung is battling a brand crisis

Rediff.com19 Sep 2016

Finding a solution is critical to prevent a crisis from blowing up.

Brand machine called Virat Kohli gets Rs 1.5 crore a day!

Brand machine called Virat Kohli gets Rs 1.5 crore a day!

Rediff.com23 Mar 2016

Currently, Kohli has 13 brands under his belt.

Test career ends, but 'Brand Dhoni' all set for new innings

Test career ends, but 'Brand Dhoni' all set for new innings

Rediff.com31 Dec 2014

MS Dhoni all set for new innings.

'The Friday mafia has made the film business very insecure'

'The Friday mafia has made the film business very insecure'

Rediff.com27 Sep 2016

'We used to have beautifully crafted, witty and touching duets which taught the genders how to speak and romance each other.' 'Where else would we get the genius of Lata Mangeshkar and Asha Bhosle from?'

The pitfalls of being Modi

The pitfalls of being Modi

Rediff.com19 Nov 2014

Prime Minister Narendra Modi continues to ride high with rock star gigs abroad and no challengers within or outside the party at home. With international oil prices dipping to unforeseen lows and inflation declining sharply, a perked-up economy provides the perfect backdrop as he strides the national and international stage.

Everyone needed Irom Shamila with tubes

Everyone needed Irom Shamila with tubes

Rediff.com30 Aug 2016

Tubes gone, Irom Sharmila the brand is dead. As long as she was trying to kill herself, she had value to the cynics trying to build their careers over her fast, says Shekhar Gupta.

No longer Pappu, he has NaMo to thank!

No longer Pappu, he has NaMo to thank!

Rediff.com27 Aug 2015

'Manmohan Singh was blamed for administrative paralysis, but if you speak to any senior bureaucrat today, they are very bitter and say that files do not move. I am told that more than a thousand files are awaiting clearance.'

How India's tax system helps cigarettes flourish

How India's tax system helps cigarettes flourish

Rediff.com4 Sep 2015

Cigarette companies have substantial wriggle room thanks to India's complex tax structure, which categorises them by length and filter

What makes Big B the Shahenshah of brands

What makes Big B the Shahenshah of brands

Rediff.com18 Sep 2014

The endorsement career of India's megastar Amitabh Bachchan displays his relevance in diametrically opposite roles and product categories.

Inspiring lives through theatre

Inspiring lives through theatre

Rediff.com15 Jan 2015

Theatre is not about having all the answers. It's about raising the right questions that take you into a zone of reflection, says Aruna Ganesh Ram, founder, Visual Respiration.

Qualities that will help a leader tide over crisis

Qualities that will help a leader tide over crisis

Rediff.com7 Apr 2014

During a crisis situation, effective communication both internally and externally is one of the most important measures.

Lessons Nestle must learn from its big mistakes

Lessons Nestle must learn from its big mistakes

Rediff.com17 Aug 2015

Lessons Nestle must learn from its big mistakes

Here's a novel way to advertise on mobiles, courtesy LBS

Here's a novel way to advertise on mobiles, courtesy LBS

Rediff.com16 Sep 2013

Using apps allows AdNear to optimise the number of ad impressions but the push towards stricter privacy norms could pose a challenge.

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