Indian American politicians have denounced a television advertisement by a conservative group called Americans for Job Security that hits at a governor who had earlier favoured outsourcing jobs to India.
According to a report by AdEx, a division of television viewership monitoring agency TAM Media, air-conditioners accounted for a cool 14 per cent share of the advertising on TV by consumer durables companies.
We look at the not-so-common career in typography and what it entails in the advertising domain.
'When Bad Newz was given to me to direct, the first thing I did was go back to my childhood.' 'It's an ode to Hindi cinema.'
The revenue growth of early birds or companies that have declared their Q4FY24 (March quarter) numbers is the highest in the last four quarters. The 178 companies (excluding their listed subsidiaries) that declared their results have reported a sales growth rate of 13.2 per cent year-on-year (Y-o-Y), taking aggregate revenue to Rs 9.1 trillion. Including other income, growth is at 16 per cent, the highest in the last four quarters.
Ramoji Rao lived as the interface between business and politics and was an active participant in both for most of his remarkable life.
Dabur India has been the worst performer in the fast-moving consumer goods (FMCG) space this year (CY23), posting a 1 per cent decline even as its peer index, the Nifty FMCG, has delivered returns of over 29 per cent in this period.
Beyond a point, competition is boring. The fun is in the doing, irrespective of outcome. By the time I was in college, I knew I valued awareness more than success, notes Shyam G Menon.
On June 26, for the likes of me, the music died. Any impression of potential change held forth by the outcome of the 2024 general election, was vaporised, reveals Shyam G Menon.
Our core strength is that we communicate in English, are low-cost and have impressive skills in design and creatives
Eighty per cent of television viewing is now split among 43 channels and not a single show is rated above 10. Viewers are not sticking to any channel for too long and definitely jilting it during commercial breaks.
The advertisement carries Sena's bow-and-arrow symbol and images of Prime Minister Narendra Modi and CM Shinde. It has no image or photo of Shiv Sena founder late Balasaheb Thackeray, a noticeable departure going by its earlier publicity materials.
'Subjecting each such creative content to scrutiny will impose burdens on the OTT platforms and impact user experience.'
In the advisory to political parties, the poll authority also emphasised on "clean and serious" campaign as electioneering reached feverish pitch in the southern state.
Ever wanted to find a dream job during your summer break? Here's your chance!
Godrej Consumer Products (GCPL) reported 6 per cent year-on-year (Y-o-Y) consolidated net revenue growth in Q4FY24 to Rs 3,385 crore and this was impacted adversely by currency movement. The constant currency (CC) growth would have been 30 per cent Y-o-Y in Q4FY24. India business clocked 12 per cent Y-o-Y revenue growth (5 per cent of it organic) with volume growth of 15 per cent Y-o-Y (7 per cent organic).
Dia loves diamonds... Shanaya is gym-ready... Adah's Commando sari...
West Bengal Chief Minister Mamata Banerjee on Monday said Narendra Modi should be referred to as a Bharatiya Janata Party leader and not as the prime minister in the saffron party's campaign as he is a 'caretaker PM'.
'With free software on the Internet and apps, creating a deepfake video can take 3 to 5 minutes. Anyone can make these videos.'
The Training and Advanced Studies in Management and Communications Ltd invites applications for its MA programmes in Advertising, Public Relations and Journalism.
Marico's January-March quarter (Q4) results were slightly better than consensus. Revenue was up by 1.7 per cent year-on-year (Y-o-Y) to Rs 2,280 crore. Ebitda grew by 12.5 per cent Y-o-Y to Rs 440 crore. Adjusted PAT was up 10.3 per cent Y-o-Y to Rs 320 crore.
The business of news channels continues to grow at 8-10 per cent annually. The growth has helped small and medium advertisers
'Our target will come from rural areas as there are more outlets there.'
Data from TAM, the audience measurement agency, show that in the recently concluded ICC Champions Trophy, the India matches had average ratings of 6.2, compared to 1.3 for the non-India matches. The average event ratings for India-Australia (6.6), India-England (4.8) or India-Sri Lanka ODIs (4.6) on Neo Sports were higher compared to the average event ratings of IPL-2 (4.17), ICC Champions Trophy (2.3) or Champions League (1.2 for games played between October 8-10).
Former Australian captain Aaron Finch on Wednesday slammed critics for questioning India batter Virat Kohli's place in Men in Blue's T20I set-up, calling the chatter around his spot "the biggest rubbish he has ever heard".
Interview with Sumanto Chattopadhyay, group creative director of Ogilvy & Mather Mumbai and creative director of its Kolkata unit.
Disney had bought digital and streaming rights to show the ICC's tournaments in India
Advertising industry veteran Sylvester daCunha, the creator of the iconic 'Amul Girl' campaign that started in the 1960s, has died, the Gujarat-based milk cooperative that owns the dairy brand said on Wednesday. "Very sorry to inform about the sad demise of Shri Sylvester daCunha, chairman of daCunha Communications last night (Tuesday) at Mumbai," said Jayen Mehta, managing director of Gujarat Co-operative Milk Marketing Federation (GCMMF).
Besides the national capital, polling for the sixth round of the marathon seven-phase elections will be held Saturday in 14 seats in Uttar Pradesh, all 10 seats of Haryana, eight seats each in Bihar and West Bengal, six seats in Odisha, four seats in Jharkhand and one seat in Jammu and Kashmir.
Making the digital medium indispensable for marketing and branding initiatives and the need to look at Internet in a holistic sense were some of the ideas discussed by Ignitee Digital Solutions in association with the Internet and Mobile Association of India (IAMAI).
In the run-up to the 2024 Lok Sabha elections, political parties are extensively using social media to propagate their achievements and seek support from voters.
'Avoid rushing into any financial transactions or disclosing personal information.'
Microsoft had pasted a white man's head on to a black man's torso in a promotional photo in the Polish version of its official website.
The elections will begin on April 19 followed by subsequent phases on April 26, May 7, May 13, May 20, May 25 and June 1.
A day after an advertisement with photos of Maharashtra Chief Minister Eknath Shinde and Prime Minister Narendra Modi became the talking point in the state, an ad on the state's ruling alliance appeared in Marathi dailies on Wednesday featuring leaders like Shiv Sena founder Bal Thackeray and Deputy CM Devendra Fadnavis.
Asokan, who was present in the court, offered an unconditional apology to the bench and prayed for clemency.
Velammal Institutions is the catalysing force behind this chess revolution in Chennai
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