Indian American politicians have denounced a television advertisement by a conservative group called Americans for Job Security that hits at a governor who had earlier favoured outsourcing jobs to India.
According to a report by AdEx, a division of television viewership monitoring agency TAM Media, air-conditioners accounted for a cool 14 per cent share of the advertising on TV by consumer durables companies.
"It is a fair assumption that INC possesses the material/empirical/verifiable evidence based on which these specific/explicit 'facts' have been published, an action which can fairly be assessed to embed knowledge, motive and intent to do so by the author," the EC notice read.
We look at the not-so-common career in typography and what it entails in the advertising domain.
The services sector growth in India rose to a three-month high in December supported by favourable economic conditions and positive demand trends, a monthly survey said on Friday. The seasonally adjusted HSBC India Services PMI Business Activity Index rose from 56.9 in November to 59 in December, highlighting a sharp increase in output that was the most pronounced since September. In Purchasing Managers' Index (PMI) parlance, a print above 50 means expansion while a score below 50 denotes contraction.
A huge controversy erupted after the Pakistan Super League (PSL) franchises flouted strict Islamic laws by promoting surrogate advertisements of off-shore online betting platforms.
Ahead of the upcoming elections, political parties have started announcing incentives to benefit women, but what do women truly seek for genuine gender parity, asks Nivedita Mookerji.
It asked the Maharashtra deputy Chief Minister Ajit Pawar-led faction to issue a public notice in newspapers in English, Hindi and Marathi saying that the 'clock' symbol is sub-judice and its use is subject to adjudication.
Vinesh Phogat returned her Khel Ratna and Arjuna Award to the government protesting against the election of Brij Bhushan Sharan Singh-loyalist Sanjay Singh.
She's made it to the top of Google's most searched celeb in India.
Our core strength is that we communicate in English, are low-cost and have impressive skills in design and creatives
Eighty per cent of television viewing is now split among 43 channels and not a single show is rated above 10. Viewers are not sticking to any channel for too long and definitely jilting it during commercial breaks.
Former Indian captain Sourav Ganguly on Monday said he wants to help Tripura to flourish in cricket, besides promoting the state's tourism sector as its brand ambassador.
Ever wanted to find a dream job during your summer break? Here's your chance!
The BCCI on Monday invited applications to replace one among the five senior national selectors and in all likelihood, former pacer Salil Ankola would be the one on his way out as West Zone is already represented by chairman Ajit Agarkar.
The Training and Advanced Studies in Management and Communications Ltd invites applications for its MA programmes in Advertising, Public Relations and Journalism.
The business of news channels continues to grow at 8-10 per cent annually. The growth has helped small and medium advertisers
Ramesh alleged that through the "electoral bonds scam", the Bharatiya Janata Party has collected Rs 8,200 crore and used the route of "pre-paid, post-paid, post-raid bribes and shell companies".
Last month, Puma roped in Shami as its brand ambassador, joining the likes of Virat Kohli and Usain Bolt on its roster.
Data from TAM, the audience measurement agency, show that in the recently concluded ICC Champions Trophy, the India matches had average ratings of 6.2, compared to 1.3 for the non-India matches. The average event ratings for India-Australia (6.6), India-England (4.8) or India-Sri Lanka ODIs (4.6) on Neo Sports were higher compared to the average event ratings of IPL-2 (4.17), ICC Champions Trophy (2.3) or Champions League (1.2 for games played between October 8-10).
Education ads are among the worst offenders when it comes to misleading claims. After keeping tabs on factual discrepancies, the Advertising Standards Council of India (Asci) is now updating its guidelines for the sector to curb the tendency of such ads to perpetrate negative habits and stereotypes. The industry watchdog has invited public consultation starting on Monday until April 15, following which its updated guidelines will take effect. Inputs and feedback can be sent to contact@ascionline.in.
Interview with Sumanto Chattopadhyay, group creative director of Ogilvy & Mather Mumbai and creative director of its Kolkata unit.
The reasons are too private to be discussed at a round table, listed out during a seminar, or uncovered in an academic course. A proud but insomniac connoisseur murmuring in his sleep may do a better job of explaining the phenomenon than an expert on a podium. Sreehari Nair airs his thoughts.
India's manufacturing sector growth fell to 18-month low in December amid softer increase in factory orders and output, despite minimal inflation, a monthly survey said on Wednesday. The HSBC India Manufacturing PMI survey, conducted by S&P Global, showed that there were softer, albeit sharp, increase in factory orders and output, while business confidence towards the year-ahead outlook strengthened. The seasonally adjusted HSBC India Manufacturing Purchasing Managers' Index (PMI) fell from 56 in November to an 18-month low of 54.9 in December.
Making the digital medium indispensable for marketing and branding initiatives and the need to look at Internet in a holistic sense were some of the ideas discussed by Ignitee Digital Solutions in association with the Internet and Mobile Association of India (IAMAI).
With T20 franchises potentially becoming players' primary employers, and most boards finding Test cricket financially not viable, the format's future remains a concern for the purists.
Microsoft had pasted a white man's head on to a black man's torso in a promotional photo in the Polish version of its official website.
Leader of Opposition in the Maharashtra legislative assembly Ajit Pawar on Thursday alleged that a scam of Rs 500 crore took place in the state information and publicity department during the tenure of the government led by Devendra Fadnavis.
The Netherlands cricket board, in a surprise move, has posted an advertisement on social media, inviting Indian cricketers to join them as net bowlers in their preparatory camp for the World Cup.
The ongoing tussle between the Nitish Kumar government and the Raj Bhavan further escalated with the Bihar education department inviting applications for the post of vice-chancellors (VC) in different universities days after Governor (Chancellor) Rajendra Vishwanath Arlekar's secretariat issued a similar advertisement.
For those students who want an exciting, challenging and creative career, Sam Balsara, the doyen of advertising advises them to not look at remuneration alone.
The Press Registrar can carry out a physical inspection of the business premises of a periodical if the publisher fails to furnish an annual statement regularly or if a desk audit recommends such action due to "exceptional circumstances", according to the draft Press and Registration of Periodicals Rules 2024.
Railways is keen to generate additional revenues this year.
'Shinde and Fadnavis have different working styles and certainly there is a crack that has come between them.'
This season, the nature of the advertising game has changed dramatically with TV and digital rights going to different entities.
Byju's is set to go the way of Housing.com and Zilingo. It is only a matter of time. Indeed, the coup attempted by investors will ensure that, says Debashis Basu.
Digital literacy is emerging as the professional language of 2024. It is the ability to process complex data sets, deploy critical communication technologies appropriately and validate your importance at your workplace, explains Jagdeep Kochar, managing director, Baker & Taylor India.
A recent study revealed that over 72 per cent of Indian consumers were at ease with mobile advertising and over 50 per cent were ready for personalised advertisements.
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