Online Advertising has come of age as companies realise its potential. The online advertising market is expected to see phenomenal growth in the near future.
Facing heavy fine for alleged promotion of tobacco, Cricket Australia has withdrawn a Hindi advertisement from the ongoing tri-series.
From dubbing voices to putting faces with the help of AI, political campaigns are undergoing a Bollywood makeover. Among the favourites is a scene from the Anil Kapoor-starrer Nayak, posted by the BJP, where Kapoor asks about the Chunaavi Vaade (poll promise), with Arvind Kejriwal at the receiving end instead of Amrish Puri.
'Our business continues to roll out its strategy, the role of this GDTC continues to grow.'
As many as 80 brands are riding the digital and television broadcast this year.
The move triggered sharp reaction from the opposition, which has accused the state's BJP government of trying to stifle freedom of expression.
MET Institute of Mass Media announces admissions for the Advance Diploma in Mass Media (ADMM).
Lawmakers in Uttar Pradesh have always been touch-sensitive about protocol during official meetings and irrespective of the party in power, complaints of breach of guidelines have often cropped up.
'Success is in the hands of the audience. I learn from what they like or dislike, and take the next step further.'
The Tamil Nadu BJP took a jibe at Chief Minister and DMK leader M K Stalin on Friday by extending birthday wishes in Mandarin amid the ongoing 'Chinese flag' newspaper advertisement controversy.
India's manufacturing sector output increased at a sharp pace in June as new business continued to flow in amid favourable demand conditions and resulted in record upturn in employment, a monthly survey said on Monday. The seasonally adjusted HSBC India Manufacturing Purchasing Managers' Index (PMI) increased from 57.5 in May to 58.3 in June, indicating a sharper improvement in business conditions. In PMI parlance, a print above 50 means expansion, while a score below 50 denotes contraction.
'The government does not want to be transparent or accountable. Therefore, they do not want to appoint information commissioners.'
In first major growth in 5 years, 2,000 advertisers were added in Jan-Sep 2015.
Will the warning shots from giants like Unilever and P&G break digital growth?
During the first half of 2010, the sector topped the chart in print advertising.
Advertisers like Vodafone in India are already testing these new targeting capabilities with good early results.
A stampede-like situation was witnessed after about 800 persons turned up for walk-in interviews held by a firm for 40 vacancies in Ankleshwar in Gujarat's Bharuch district, an official has said.
Here is a look at the most loved advertising icons starting from the more recent Zoo Zoo to the age-old Murphy Baby and also the globally popular Ronald McDonald.
This is the magic of Sircar's filmmaking -- National Award winners, many of them -- that makes every new work of his an eagerly-awaited affair.
Indian Olympic Association President PT Usha had another heated confrontation with the body's Executive Council on Thursday after a majority of its members reiterated their opposition to Raghuram Iyer's appointment as CEO but the embattled track-and-field great refused to back down and rejected their demand for his removal.
Kolkata Knight Riders medium pacer Ramandeep Singh was fined 20 per cent of his match fees for breaching the IPL Code of Conduct during the match against Mumbai Indians at the Eden Gardens in Kolkata on Saturday.
Ahead of assembly polls, Shiv Sena-Uddhav Balasahev Thackeray president Uddhav Thackeray on Tuesday declared he will support any chief ministerial candidate announced by allies Congress or Nationalist Congress Party-Sharadchandra Pawar to 'save' Maharashtra, repeating a demand for the second time since August.
The stock of online classified major Info Edge (India) was up over 6 per cent on Friday on expectations of demand improvement for Indian IT companies. Strong revenue growth prospects for each of its online verticals - including recruitment, matrimony, real estate, education, and upside from its holdings in companies such as Zomato - had prompted Goldman Sachs to upgrade the stock. Info Edge's standalone revenue grew 10.6 per cent year on year (Y-o-Y) in Q2FY25, beating consensus. 99acres (+16.9 per cent Y-o-Y) and Jeevansathi (+33 per cent Y-o-Y) were drivers of growth while recruitment grew 8.5 per cent Y-o-Y.
His cinema of compassion inspired me, gave me tools to develop empathy for others. But it also made me understand that serious, socially committed cinema with deeply engaging narratives and great performances is an art form to admire, appreciate and explore. Aseem Chhabra remembers Shyam Benegal, who passed into the ages on Monday evening.
It has been a slow year for the Indian media and entertainment (M&E) business. After two years of double-digit growth, it grew at just about 8 per cent in 2023 over 2022. It now stands at Rs 2.33 trillion in advertising and pay revenues.
Mercantile Advertising is looking for an account manager, business development executives, management trainees and copywriters.
The Supreme Court on Tuesday appreciated the 'marked improvement' in the unconditional public apology published in newspapers by yoga guru Ramdev, his aide Balkrishna and Patanjali Ayurved Ltd in the misleading advertisements case.
'They take care of the problem: How can I ensure my child's education and other goals are not compromised, even if I am not around?'
Police have arrested three persons from Mumbai, including a woman, for allegedly trafficking a man from Chhattisgarh's Durg district for 'cyber slavery' in Laos in southeast Asia and cheating him of Rs 2 lakh, an official said on Wednesday.
Though advertisers cannot force re-negotiations on ad rates, as they are bound by contracts, the dip in viewership and waning interest among Indian viewers is irking them.
He also pointed out the high sums earned by the coaching centres leading to the commercialisation of education.
It is 'when someone uses their emotional problems to hook an audience on the Internet.'
It essentially amounts to 'performing sadness online for sympathy and/or attention,' explains Sandeep Goyal.
These advertisments struck a chord with people because of their creativity and innovation.
'This case is not a good example of intellectual property strategy for either sector.'
In conversation with Anil S Nair, CEO & Managing Partner at L&K Saatchi & Saatchi India.
Viveat Susan Pinto & Niraj Bhatt in conversation with Nirvik Singh, chairman and CEO, Grey Group.
Though in its infancy in India, mobile advertising is emerging as the biggest competitor to Internet advertising. It might even cannibalise online advertising, states a new study by global analysis firm Thomas Weisel International. India's online advertising is expected to reach an inflection point by 2009-end - a time when mobile advertising is predicted to grow at a scorching pace.
An income tax tribunal held that the amount received by Google Ireland from Google India towards marketing and distribution rights of the AdWords programme is not royalty, and hence, cannot be taxed at the hands of the assessee (Google Ireland). The ruling by the Bengaluru-based Income Tax Appellate Tribunal (ITAT) may have repercussions on similar transactions by multinationals, feel experts. Explaining the case, Amit Maheshwari, tax expert at AKM Global, said Google Ireland had received Rs 8,662.93 crore under the Google Reseller Agreements.
After 22 years at MullenLowe Lintas and a total of 30 years in the ad world, R Balakrishnan bids adieu; will continue working on film projects.
