Although the BJP has never been ballistic about the BJD and Narendra Modi has avoided being critical of Naveen Patnaik, the BJP is optimistic that the party can improve its electoral fortunes in Odisha on its own, notes Rup Narayan Das.
Concerned over reports of pesticides in soft drinks, the government on Thursday said it was working on comprehensive standard formula for testing pesticide contents in such beverages.
Inflation is affecting consumer spending and advertisers say they will now spend only on media which gives them the highest measurable returns. TV, for instance, grabs the biggest ad pie due to its mass appeal and the ready availability of TRPs, used to assess its returns.
The longest running advertisement campaign has also found a place in the Guiness Book of world records.
The court sentenced Patkar after considering the evidence before it and the fact that the case went on for over two decades.
Top Congress leaders from Karnataka led by Chief Minister Siddaramaiah on Wednesday held a protest in Delhi against the Centre over alleged injustice to the southern state in devolution of taxes, sparking a fierce slugfest between the party and the Modi government.
'Is the Agniveer scheme or their post-retirement re-employment in paramilitary forces or in the state governments the BJP's answer to the crying need on the job front?' 'Or, even Finance Minister Sitharaman's one-year internship scheme in the public and private sector, is it a permanent solution, either?', asks N Sathiya Moorthy.
Considering that tobacco advertising generates a lot of revenue and jobs, should the government impose such a ban?
Under the relevant law, the activist may get a jail term of two years or fine or both as the punishment.
Hindustan Unilever's Q3FY24 performance was lacklustre, with both sales and operating profit barely moving from the year-ago period due to price cuts and higher advertising costs. Besides weak demand, the FMCG (fast-moving consumer goods) major is facing increased competitive pressures, particularly from regional players, which, coupled with a slow recovery in rural markets, could put revenues under pressure going forward. Margins are expected to remain range-bound as benefits from falling raw material costs are expected to be neutralised by rising promotional budgets.
Social concerns as an advertising strategy and creative execution is emerging as the latest trend among advertisers to sell their ware.
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A prominent Asian television channel has been rapped by Britain's advertising watchdog for airing an advertisement about a Hindu religious pendant on the ground that it encouraged "occultism".
Both sports and digital will drag down the healthy operating margins that entertainment television continues to make.
The decision to relocate the second edition of the Indian Premier League (IPL) Twenty20 tournament to South Africa has prompted several key advertisers such as Hyundai, Havell's and Reebok, among others, to consider cutting back budgets or pulling out.
Given that Twelve Final Days doesn't really delve into the genesis of Roger Federer, the ups and downs of his career, the assumption is that it is meant for people who are already familiar with his work, observes Deepti Patwardhan.
Fintech major PhonePe on Wednesday announced the launch of its homegrown Indus Appstore specifically for the Indian market, in a bid to compete with global incumbents like Google Play Store and Apple's App Store. The Indus Appstore is PhonePe's attempt at creating a more competitive and localised mobile app store economy for India, which is already the world's largest market for mobile apps.
An overview of how the tournament could give it a welcome boost...
As more Indians go online, a boom in the Internet advertising industry is waiting in the wings with the digital medium poised to rule over all other media in the coming years, say experts.
The cereal has been promoted to generations of women across the globe on the basis that it helps to lose weight, as part of a calorie-controlled diet.
India has over 150 million first-time voters, around 100 million Facebook users, and 30 million Twitter and WhatsApp users.
Amul advertisements are real entertainers.
Ambient advertising is a form of advertising done in a non-traditional media or using a medium in a way it has never been used before either as part of the mainstream campaign or as a stand alone activity. It helps brands be more a part of people's lives, say advertising professionals.
'I have serious doubts about the longevity of the NDA government and the longevity of the 18th Lok Sabha itself.'
Politely decline to be prime minister, and hand the baton to someone else in the BJP -- like Sonia did to Manmohan Singh -- advises Krishna Prasad.
The Northpoint Centre of Learning invites applications for its 18-month full-time post-graduate programme in advertising and marketing communications. \n
The high court said the objections filed in response to the government's advertisement/ notice published on its website and newspaper shall be considered before finalising the notification.
Although IPL 2023 had a drop in advertisers during opening match, TV and digital viewership has seen an increase by 29 percent.
Ensure that the meals provided in their tiffins and snack breaks are colourful, says Dr Imran Patel.
Since 2008, the Bureau of Energy Efficiency is running a star rating programme, under which electric equipment are rated according to their efficiency. This in turn helps the consumers save electricity.
Aam Aadmi Party government spent nearly Rs 15 crore on advertisements in the print media during the 91-day period till May 11, according to an Right to Information reply.
According to data compiled by media research agency TAM, the rate of growth of advertising on television in terms of the number of hours was half during the January-June period this year in comparison with the corresponding period last year.
Cellphone advertising is witnessing the first few signs of how it has the potential to become big in the near future. Hindustan Unilever and Coca-Cola, two of the biggest advertisers in the country belonging to the fast moving consumer goods sector, have launched campaigns this month to tap mobile users.
Of the top four companies, which collectively hold more than half of India's market share, two have pitted Shah Rukh Khan and Sunny Deol against each other.
'We are seeing signs of improvement in rural overall in terms of demand, but I would still keep my fingers crossed.'
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