Beyond a point, competition is boring. The fun is in the doing, irrespective of outcome. By the time I was in college, I knew I valued awareness more than success, notes Shyam G Menon.
On June 26, for the likes of me, the music died. Any impression of potential change held forth by the outcome of the 2024 general election, was vaporised, reveals Shyam G Menon.
Here is a look at the most loved advertising icons starting from the more recent Zoo Zoo to the age-old Murphy Baby and also the globally popular Ronald McDonald.
Ramoji Rao lived as the interface between business and politics and was an active participant in both for most of his remarkable life.
The revenue growth of early birds or companies that have declared their Q4FY24 (March quarter) numbers is the highest in the last four quarters. The 178 companies (excluding their listed subsidiaries) that declared their results have reported a sales growth rate of 13.2 per cent year-on-year (Y-o-Y), taking aggregate revenue to Rs 9.1 trillion. Including other income, growth is at 16 per cent, the highest in the last four quarters.
West Bengal Chief Minister Mamata Banerjee on Monday said Narendra Modi should be referred to as a Bharatiya Janata Party leader and not as the prime minister in the saffron party's campaign as he is a 'caretaker PM'.
Viveat Susan Pinto & Niraj Bhatt in conversation with Nirvik Singh, chairman and CEO, Grey Group.
In conversation with Anil S Nair, CEO & Managing Partner at L&K Saatchi & Saatchi India.
Godrej Consumer Products (GCPL) reported 6 per cent year-on-year (Y-o-Y) consolidated net revenue growth in Q4FY24 to Rs 3,385 crore and this was impacted adversely by currency movement. The constant currency (CC) growth would have been 30 per cent Y-o-Y in Q4FY24. India business clocked 12 per cent Y-o-Y revenue growth (5 per cent of it organic) with volume growth of 15 per cent Y-o-Y (7 per cent organic).
Mercantile Advertising is looking for an account manager, business development executives, management trainees and copywriters.
Marico's January-March quarter (Q4) results were slightly better than consensus. Revenue was up by 1.7 per cent year-on-year (Y-o-Y) to Rs 2,280 crore. Ebitda grew by 12.5 per cent Y-o-Y to Rs 440 crore. Adjusted PAT was up 10.3 per cent Y-o-Y to Rs 320 crore.
'Our target will come from rural areas as there are more outlets there.'
Of the top four companies, which collectively hold more than half of India's market share, two have pitted Shah Rukh Khan and Sunny Deol against each other.
Though advertisers cannot force re-negotiations on ad rates, as they are bound by contracts, the dip in viewership and waning interest among Indian viewers is irking them.
Besides the national capital, polling for the sixth round of the marathon seven-phase elections will be held Saturday in 14 seats in Uttar Pradesh, all 10 seats of Haryana, eight seats each in Bihar and West Bengal, six seats in Odisha, four seats in Jharkhand and one seat in Jammu and Kashmir.
After 22 years at MullenLowe Lintas and a total of 30 years in the ad world, R Balakrishnan bids adieu; will continue working on film projects.
Adam Bain, the company's president and head of revenue, has emerged as an early favorite.
These advertisments struck a chord with people because of their creativity and innovation.
Star Sports have raised concerns with cricket's governing body that advertisers might steer clear of the ICC Champions Trophy if India opted against competing at the tournament in England.
'Avoid rushing into any financial transactions or disclosing personal information.'
Asokan, who was present in the court, offered an unconditional apology to the bench and prayed for clemency.
Former Australian captain Aaron Finch on Wednesday slammed critics for questioning India batter Virat Kohli's place in Men in Blue's T20I set-up, calling the chatter around his spot "the biggest rubbish he has ever heard".
Though in its infancy in India, mobile advertising is emerging as the biggest competitor to Internet advertising. It might even cannibalise online advertising, states a new study by global analysis firm Thomas Weisel International. India's online advertising is expected to reach an inflection point by 2009-end - a time when mobile advertising is predicted to grow at a scorching pace.
Banks with a large network of automated teller machines will now be able to generate additional revenue by advertising financial products offered by other institutions.
Velammal Institutions is the catalysing force behind this chess revolution in Chennai
The court had earlier barred publication of photos of leaders in government advertisements except those of the President, PM and the CJI.
Dabur India has been the worst performer in the fast-moving consumer goods (FMCG) space this year (CY23), posting a 1 per cent decline even as its peer index, the Nifty FMCG, has delivered returns of over 29 per cent in this period.
'Besides Ayodhya, the BJP lost in nine other constituencies with a Ramayana imprint; it tasted success only in Thrissur.' 'In Rameswaram, K Navaskani of the Indian Union Muslim League won with a 44% voteshare in a 84% Hindu constituency.' 'In the 21 seats in the Ayodhya and Varanasi regions, both crucial to the Hindutva project, the BJP won just 7.' 'It won just 3 out of 12 seats around Modi's constituency,' points out Krishna Prasad.
FMCG major Britannia Industries' results for the January-March quarter (Q4) of the financial year 2023-24 (FY24) were received enthusiastically by the market with the share going up by 6.7 per cent on Monday to close at Rs 5,061.60 on the BSE. However, analysts said the results were in line with margins, and disappointing in terms of revenue growth. The consolidated net sales (excluding other operating income) rose 3 per cent year-on-year (Y-o-Y) to Rs 4,010 crore in Q4.
The 100-foot-tall illegal billboard fell at a petrol pump in Ghatkopar during dust storms and unseasonal rains that lashed Mumbai on Monday.
In the run-up to the 2024 Lok Sabha elections, political parties are extensively using social media to propagate their achievements and seek support from voters.
Sanju Samson, then a skinny 14-year-old, curled on the bed in his hotel room, watched Kolkata Knight Riders' Brendon McCullum hammering a 73-ball 158 against Royal Challengers Bengaluru in the first-ever IPL match.
The elections will begin on April 19 followed by subsequent phases on April 26, May 7, May 13, May 20, May 25 and June 1.
The CBI on Thursday arrested Bharat Rashtra Samithi (BRS) leader K Kavitha in connection with a corruption case linked to the alleged Delhi excise policy scam, officials said.
Trai's latest proposal to cut ad inventory in channels has already prompted some of the leading broadcasters (Zee News being the latest) to cut their total commercial time and increase rates.
'Subjecting each such creative content to scrutiny will impose burdens on the OTT platforms and impact user experience.'
Although IPL 2023 had a drop in advertisers during opening match, TV and digital viewership has seen an increase by 29 percent.
'With free software on the Internet and apps, creating a deepfake video can take 3 to 5 minutes. Anyone can make these videos.'
'The censor board asked me for some strange cuts.' 'Otherwise, they would have given me an 'A' certificate.' 'One cut was where Girish Karnad was explaining artificial insemination in cattle.' 'These cuts never made any sense to me.'
© 2026 Rediff.com - Investor Information - Advertise with us - Disclaimer - Privacy Policy - Sitemap - Feedback - About us - Terms of use - Grievances