The Indian out-of-home advertising market will be Rs 2,150 crore in size by 2010.
Amul's ads have touched the hearts of millions of Indians since decades.
Taking cues from the current issues, Amul ads present thought provoking ads.
Disney had bought digital and streaming rights to show the ICC's tournaments in India
FMCG major Hindustan Unilever on Wednesday reported a 1.53 per cent decline in consolidated net profit to Rs 2,561 crore for the fourth quarter ended March 31, 2024 due to factors such as deflation and softening of commodity prices. The company had posted a net profit of Rs 2,601 crore in the year-ago period, according to a regulatory filing from HUL. Net sales of Hindustan Unilever Ltd (HUL) were almost flat to Rs 15,013 crore in the March quarter.
Sharply attacking the full-page anti-Sonia advertisement published in the New York Times on October 6, the Indian National Overseas Congress has asked if the paper broke its own internal standards of refraining from accepting ads involving defamatory personal attacks. In a letter sent to Times, INOC President Surinder S Malhotra said the advertisement was in poor taste and full of false, malicious and demeaning statements which attacked Congress President Sonia Gandhi.
The work we have done in the south and the northeast over the last 10 years under Prime Minister Modi's leadership, we have started getting results of the same, he said.
Last week, the Delhi high court ruled that the mere use of trademarks on Google Ads, an online advertising platform, did not amount to infringement under the Trade Marks Act, 1999. This was after online travel agency MakeMyTrip (MMT) claimed that its trademarks, "Makemytrip" and "MMT", were being used as keywords in Google Ads to display ads and links of its rival Booking.com. The order has opened up a new debate on trademark infringement in the digital realm, revolving around whether it can create confusion among users.
Dia loves diamonds... Shanaya is gym-ready... Adah's Commando sari...
Google is also working with the Election Commission of India to enable people to easily discover critical voting information on its search platform -- like, how to register and how to vote -- in both English and Hindi.
American tech billionaire Elon Musk on Saturday said his proposed visit to India has been postponed due to "very heavy Tesla obligations". The electric carmaker Tesla CEO -- who was expected to be in India on April 21 and 22 and scheduled to meet Prime Minister Narendra Modi -- wrote on X that he is looking forward to coming to India later this year.
Moving beyond the virtual world, brands are using user testimonials in mainstream ads.
In these times of high losses, airlines are looking at multiple options to earn cash.
The advertisement carries Sena's bow-and-arrow symbol and images of Prime Minister Narendra Modi and CM Shinde. It has no image or photo of Shiv Sena founder late Balasaheb Thackeray, a noticeable departure going by its earlier publicity materials.
Television ad rates see steep rise, advertising pie expected to grow 10%.
Ministry to amend Act to bring all oral, skin and hair care products under its purview.
When mKhoj, a mobile advertising platform, launched a mobile campaign for Reebok, little could it dream of 40 million targeted impressions, in just over six weeks, of the ad. But it did precisely that.
Berger Paints, the country's second-largest decorative paint maker, continued to outperform its peers and gain market share in the 2023-24 (FY24) October-December quarter (third quarter, or Q3). The company posted a consolidated revenue growth of 7 per cent compared to the year-ago quarter, surpassing Asian Paints (5.4 per cent) and Kansai Nerolac Paints (5.7 per cent).
Inflation is affecting consumer spending and advertisers say they will now spend only on media which gives them the highest measurable returns. TV, for instance, grabs the biggest ad pie due to its mass appeal and the ready availability of TRPs, used to assess its returns.
In the advisory to political parties, the poll authority also emphasised on "clean and serious" campaign as electioneering reached feverish pitch in the southern state.
Concerned over reports of pesticides in soft drinks, the government on Thursday said it was working on comprehensive standard formula for testing pesticide contents in such beverages.
'The Constitution of India defeated the BJP.'
The longest running advertisement campaign has also found a place in the Guiness Book of world records.
Advertising industry veteran Sylvester daCunha, the creator of the iconic 'Amul Girl' campaign that started in the 1960s, has died, the Gujarat-based milk cooperative that owns the dairy brand said on Wednesday. "Very sorry to inform about the sad demise of Shri Sylvester daCunha, chairman of daCunha Communications last night (Tuesday) at Mumbai," said Jayen Mehta, managing director of Gujarat Co-operative Milk Marketing Federation (GCMMF).
Meta is working closely with the Election Commission. This enables the Commission to flag unlawful content.
Although the third quarter of financial year (2023-2024) FY24 (Q3FY24) was marginally below expectations, Info Edge (India) is witnessing strong investment trends and hitting new highs. The big driver is optimism about a pickup in the jobs market, which benefits Naukri.com and could mean upgrades in Q4FY24 expectations. The JobSpeak Index, which Naukri.com releases on a monthly basis, is showing a "transformative shift".
A day after an advertisement with photos of Maharashtra Chief Minister Eknath Shinde and Prime Minister Narendra Modi became the talking point in the state, an ad on the state's ruling alliance appeared in Marathi dailies on Wednesday featuring leaders like Shiv Sena founder Bal Thackeray and Deputy CM Devendra Fadnavis.
The ministry of home affairs (MHA) has sent a high-level team to Ayodhya to deal with cyber threats ahead of the inauguration of the Ram Temple in the historical town on January 22.
A delegation of Congress leaders met the Election Commission and handed over complaints against the prime minister, alleging that he has trampled upon and violated the model code and directions of the poll body.
With rising incomes, education, and health awareness in India, especially in the big cities, droves of people are saying no to sugar.
'We were activists when we were students. It was as students that we were propelled to fight for justice. Neither of us regret that.' 'Where the country is now, more and more people should become vocal.'
Considering that tobacco advertising generates a lot of revenue and jobs, should the government impose such a ban?
'India has the largest slate of local original content outside the US.'
The stock of Godrej Consumer Products Limited (GCPL) fell about 3.7 per cent in trade after its Q3FY24 earnings disappointed brokerages and led to downgrades. Further, the stock, after a 15 per cent run-up over the past month prior to Monday's correction, had already factored in the upside from the business front. Its peer in the consumer space, Marico, too, saw a 4 per cent drop in its stock price.
PVR-Inox is in an inherently fickle business. If there is a string of flops, the box office collections will be weak. Conversely, Q2FY24, which witnessed several hits, has brought about an upside in revenues. However, the merger has led to market share gains and synergies that helped bring breakeven down to approximately 20 per cent occupancy.
Social concerns as an advertising strategy and creative execution is emerging as the latest trend among advertisers to sell their ware.
A prominent Asian television channel has been rapped by Britain's advertising watchdog for airing an advertisement about a Hindu religious pendant on the ground that it encouraged "occultism".
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