Every brand and company in India too will soon need a metaverse strategy, notes Sandeep Goyal.
'In the second half of 2024, about 60% of startup jobs will be taken by entry-level candidates with 0-3 years of experience.'
These advertisments struck a chord with people because of their creativity and innovation.
After 22 years at MullenLowe Lintas and a total of 30 years in the ad world, R Balakrishnan bids adieu; will continue working on film projects.
Adam Bain, the company's president and head of revenue, has emerged as an early favorite.
In the event of the BJP's poor performance in the assembly polls this year and in early 2025, Modi's hold will get further weakened because he will no longer remain the invincible electoral persona tightly controlling the machine at his disposal, asserts Nilanjan Mukhopadhyay.
A procession of barges will take nearly 7,000 athletes along the river past Paris's most famous landmarks, while more than 300,000 spectators will watch from the banks.
'What's sad today is that there are so many people who cannot find work, not because the country is devoid of that opportunity, but because we are not doing enough in the country.'
Star Sports have raised concerns with cricket's governing body that advertisers might steer clear of the ICC Champions Trophy if India opted against competing at the tournament in England.
Though in its infancy in India, mobile advertising is emerging as the biggest competitor to Internet advertising. It might even cannibalise online advertising, states a new study by global analysis firm Thomas Weisel International. India's online advertising is expected to reach an inflection point by 2009-end - a time when mobile advertising is predicted to grow at a scorching pace.
Banks with a large network of automated teller machines will now be able to generate additional revenue by advertising financial products offered by other institutions.
The company further said, "We humbly respect the Supreme Court of India and if we make false advertisements or propaganda, we would not have any objections if honourable court imposes a fine of crores or even give us a death sentence."
With the rise of ultra-luxury housing in India comes ultra-customised marketing. Developers selling high-end homes, priced above Rs 20 crore, are moving away from traditional marketing for these homes to newer methods, such as painstaking profiling of customers before showing them the property, augmented reality for visualisation of interior decor, virtual tours, and closed-door international shows. There is also marketing through online ads, social media influencers, and exclusive memberships.
The court had earlier barred publication of photos of leaders in government advertisements except those of the President, PM and the CJI.
On the occasion of the 25th anniversary special premiere of Sarfarosh, actor Aamir Khan treated fans with a big update on the sequel of the film.
Ahead of the Lok Sabha polls, the Election Commission on Friday asked parties and their leaders to refrain from seeking votes on the basis of caste, religion and language, and not insult the devotee-deity relation or make any suggestion of a divine censure.
The gang allegedly contacted childless couples desirous of adopting babies through advertisement, on social media platforms like Facebook page and WhatsApp groups.
Trai's latest proposal to cut ad inventory in channels has already prompted some of the leading broadcasters (Zee News being the latest) to cut their total commercial time and increase rates.
The Supreme Court has sought responses of the Centre, CBI, the Enforcement Directorate and others including 13 states on a plea alleging fraudulent activities by motivational speaker Vivek Bindra and his firm Bada Business Pvt Ltd. Accusing the social media influencer and his firm of tricking people into giving them their money through a ponzi scheme that promised big returns, the petition sought a direction to the Centre to constitute a special investigation team (SIT) of the CBI to probe the case. A bench comprising MM Sundresh and SVN Bhatti took note of the submissions of senior advocate Vikas Singh, appearing for Shubham Chaudhary and 19 other petitioners, that Bindra and his firm have duped several people of their money.
Up to three billion people are expected to tune in for the opening ceremony in Paris.
The Indian out-of-home advertising market will be Rs 2,150 crore in size by 2010.
Electrical Consumer Durable (ECD) companies like Havells India have seen strong Q4FY24 sales and continuing seasonal demand across fans, air coolers, and room air conditioners (RAC) in addition to business-to-business sales of cables, switchgear, and professional lighting, among others. Havells India's Q4FY24 revenue rose 12 per cent year-on-year (Y-o-Y) to Rs 5,400 crore, in-line with consensus. Strong summer demand led to robust volume growth in fans and RAC and volume growth in cable and wires (C&W) due to infrastructure spending and real estate activity.
He said the Constitution provides for the right to silence, which means an individual can refuse to answer questions from the police in case of arrest or detention.
Amul's ads have touched the hearts of millions of Indians since decades.
'They have not mentioned the word minorities. They say scholarships will be given to marginalised communities'
Taking cues from the current issues, Amul ads present thought provoking ads.
Kataria has been involved in a big nexus of the human traffickers since last year and may have links with an international gang, the police said.
Sharply attacking the full-page anti-Sonia advertisement published in the New York Times on October 6, the Indian National Overseas Congress has asked if the paper broke its own internal standards of refraining from accepting ads involving defamatory personal attacks. In a letter sent to Times, INOC President Surinder S Malhotra said the advertisement was in poor taste and full of false, malicious and demeaning statements which attacked Congress President Sonia Gandhi.
With an urge to get employment, thousands of workers from across the country boarded trains to Lucknow to try their luck in the recruitment drive taking place in Lucknow, to work in war-torned Israel.
Through Manorathangal, M T Vasudevan Nair makes himself available to a whole new generation of uninitiated viewers, who can familiarise themselves with his rich body of work and hope to learn a thing or two about life in all its messy grandeur and flawed imperfections, notes Arjun Menon.
The Pakistan Cricket Board has decided to appoint Muhammad Yousuf and Abdul Razzaq as interim head coach and assistant coach respectively for the home T20 series against New Zealand later this month.
A list of 10 rising outsiders from whom wonders can be expected in the years to come.
Messages sent through Internet-based messaging service providers such as Whatsapp, Signal, and Telegram, as well as those which are encrypted, are understood to be within the Act's ambit.
Moving beyond the virtual world, brands are using user testimonials in mainstream ads.
Television ad rates see steep rise, advertising pie expected to grow 10%.
In these times of high losses, airlines are looking at multiple options to earn cash.
Ministry to amend Act to bring all oral, skin and hair care products under its purview.
When mKhoj, a mobile advertising platform, launched a mobile campaign for Reebok, little could it dream of 40 million targeted impressions, in just over six weeks, of the ad. But it did precisely that.
© 2026 Rediff.com - Advertise with us - Disclaimer - Privacy Policy - Sitemap - Feedback - About us - Terms of use - Grievances