S A Chandrasekhar, father of actor-politician Vijay, has appealed to the Congress party to form an alliance with his son's party, TVK, in the upcoming Tamil Nadu Assembly elections.
'...That people are suddenly recognising me.'
The notice came after a social media influencer sparked a row by posting a video alleging that Bournvita has high sugar content.
The health drink brand from Mondelez walks the tight rope between tradition and trendy to stay relevant.
Mondelez, Coca-Cola, PepsiCo and Nestle India have been working on bringing down the sugar, salt, and sodium content.
With rising incomes, education, and health awareness in India, especially in the big cities, droves of people are saying no to sugar.
'Namaste behno aur bhaiyo, main aapka dost Ameen Sayani bol raha hoon'
The company expects Bournvita Crunchy to strengthen its presence in the cookie segment.
'Today is about how spouses shit all over your childhood plans for an ideal marriage, or, in the very least, a marriage that wouldn't be anything like your parents'.'
This is the third time in four years that the country's largest milk food drink is being relaunched.
Advertising taglines such as 'Bright in studies, bright in sports' attempted to drive home the message that Bournvita, a chocolate drink, could build a child's mental and physical faculties.
The Mondelez portfolio in India also includes brands like Bournvita, 5-Star. Nikhat Hetavkar finds out how it stays relevant amid strong pushback from millennials over health effects of its products.
'She gives me constructive criticism and makes my work even better.'
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part from the TV commercial featuring the two actors, the company said it will also connect with the customers through a 360-degree campaign with outdoor, digital, radio and on-ground activities.
As competition heats up, health drink brands like GSK, Mondelez, Nestle get more aggressive with promotions and promises.
'After the shoot, I was like, "Yeh maine kiya hai?"'
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