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Sandeep Goyal

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BSP-Cong merger case goes back to single-judge bench

The division bench of Rajasthan high court on Thursday disposed of appeals filed by a Bharatiya Janata Party MLA and the Bahujan Samaj Party against the order of a judge, who had refused to stay......

How Nestle got Japan to drink Coffee

Japan today imports 500,000 tons of coffee annually.Barely 60 years earlier, it was a market that hardly sold a cup!Ad guru Sandeep Goyal reveals how Nestle won the Coffee versus Tea Battle. IMAGE......

The royal and political privileges of the Scindias

People close to the erstwhile royal family underline that Jyotiraditya Scindia is neither as accessible nor as unpretentious as his father.Sandeep Kumar reports. IMAGE: Jyotiraditya Scindia......

'Taj is the magnet that draws tourists to India'

'Although India has a lot more to offer in terms of tourism other than the Taj, yet there is nothing compared to the Taj Mahal.'Virendra Singh Rawat reports. Two years after the Kargil war in......

Meet India's only world heritage city

How did the newly-anointed heritage city bag the title and is it ready for the expected rush of tourists? IMAGE: One of Ahmedabad's magnificent pols or old-fashioned housing clusters in the walled......

Good to see Bikhchandani, Banga on the rich list

'To all the MBAs that burn the candle at both ends, travel half-a-million miles every year, and spend little or no quality time with their families, the rise to riches of Mr Bikhchandani and Mr......

Advertisers feel the heat of Bollywood drug abuse probe

Advertising agencies admitted that conversations had begun with their clients to exercise restraint while using brand endorsements featuring film actors whose names appeared in the probe. IMAGE:......

Brand Dhoni pads up for new innings

He has slashed his price by half after retiring.Now his rates are in line with Amitabh Bachchan or Ayushmann Khurrana.In 2012 he had 22 endorsements, now he has 40!Surajeet Das Gupta reports.......

The Rise and Rise of the Attention Economy

'The attention economy is making it economically valuable for us to spread our attention thin', observes ad guru Sandeep Goyal.Illustration: Uttam Ghosh/Rediff.com   Back at business school,......

Brand Dhoni in 2025: Boom or bust?

Will retirement bedim the sparkle of Captain Cool, asks ad guru Sandeep Goyal? Image: Mahendra Singh Dhoni during an ODI game against New Zealand at the Westpac stadium in Wellington, February 3,......

Dabangg Effect: Pepsi puts the fizz back in Brand Salman

Pepsi is betting on Dabangg 3's box office success.T E Narasimhan reports.   Salman Khan has swung a coup. The 50-plus actor has been signed on as the face of cola brand Pepsi, ending his......

Why India likes shows like Mahakali, Naagin 3, Porus...

Mythological and historical shows are lapped up not just by the young, but equally by grown men and women.Ritwik Sharma and T E Narasimhan report. IMAGE: Anita Hassanandani, Surbhi Jyoti and......

Who will take over from Amitabh Bachchan?

Akshay Kumar seems to be the closest to inheriting the brand appeal and position enjoyed by the Big B. Sandeep Goyal tells you why. IMAGE: Amitabh Bachchan in a Swachh Bharat ad Amitabh Bachchan......

Ranveer, oh so toofani!

Ranveer Singh's portfolio has grown to 16 brands in less than two years since his first ad. Urvi Malvania on what makes the actor so popular that he is succeeding Salman Khan and Akshay Kumar as......

Sports Shorts: Easy day for Bajrang, Ravi excels in Worlds trials

IMAGE: Star Indian wrestler Bajrang Punia. Photograph: Bajrang Punia/Twitter Star wrestler Bajrang Punia needed less than four minutes to book a berth in India's World Championship squad while......

Yuvraj Singh, India's Warrior Prince

'What I would love him to do most is to become a life coach and share his incredible story of struggle, success, and survival,' says marketing guru Sandeep Goyal. IMAGE: Yuvraj Singh will not be......

IPL is now the Big Bucks League

The IPL has the potential to make cricketers among the best paid athletes in the world if you look at what they will earn per hour.Surajeet Das Gupta reports. IMAGE: Mumbai Indians Owner Nita......

What next for Brand Dhoni?

Without the captaincy, can the cricketer keep his place at the endorsement table, asks Urvi Malvania. When M S Dhoni walked away from the captaincy of the Indian ODI and T-20 teams, he stunned the......

Swimmers, wrestlers shine as India's gold rush continues at South Asian Games

IMAGE: Weightlifter Sambo Lapung celebrates after winning the gold medal at the 12th South Asian Games in Guwahati, on Sunday. Photograph: PTI There was no stopping the Indian juggernaut at the......
  Web results for Sandeep Goyal
Good to see Bikhchandani, Banga on the rich list

'To all the MBAs that burn the candle at both ends, travel half-a-million miles every year, and spend little or no quality time with their... ...

http://www.rediff.com/money/column/good-to-see-sanjay-bikhchandani-ajay-banga-on-the-rich-list/20201016.htm
Advertisers feel the heat of Bollywood drug abuse probe

Advertising agencies admitted that conversations had begun with their clients to exercise restraint while using brand endorsements featuring film... ...

http://www.rediff.com/money/report/bollywood-drug-abuse-probe-makes-advertisers-nervous/20201001.htm
Brand Dhoni pads up for new innings

He has slashed his price by half after retiring.Now his rates are in line with Amitabh Bachchan or Ayushmann Khurrana.In 2012 he had 22... ...

http://www.rediff.com/money/special/brand-dhoni-pads-up-for-new-innings/20200921.htm
What your Zoom background says about you

Is there no 'normal' background?Sure there is,' notes ad guru Sandeep Goyal. IMAGE: The painting attracted more screen-time interest than the... ...

http://www.rediff.com/getahead/column/what-your-zoom-background-says-about-you/20200921.htm
Vodafone Idea's game plan to bring back users

Mumbai: Vodafone Idea (Vi) is on a branding blitzkrieg, likely earmarking around Rs 800 crore for this fiscal year, as it pulls out all stops to... ...

https://economictimes.indiatimes.com/industry/telecom/telecom-news/vodafone-idea-likely-to-go-on-a-800-crore-branding-offensive-to-bring-back-users/articleshow/78159083.cms

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