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Sandeep Goyal

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How Many Children do BJP MLAs in UP have?

Given the controversy over the Uttar Pradesh government's population control policy, Hemant Shivsaran/Rediff.com digs deep to find out how many children BJP legislators in UP have. IMAGE: Uttar......

Where did Juhi Chawla go wrong?

Where Ms Chawla seems to have erred is that she has not been able to build the desired credibility required to champion the cause she took to court, identifies ad guru Sandeep Goyal. IMAGE: Juhi......

Are hashtags really political ads?

The Election Commission has done its homework pretty well on the political hashtags, observes ad guru Sandeep Goyal. Illustration: Uttam Ghosh/Rediff.com   The Election Commission's Media......

BSP-Cong merger case goes back to single-judge bench

The division bench of Rajasthan high court on Thursday disposed of appeals filed by a Bharatiya Janata Party MLA and the Bahujan Samaj Party against the order of a judge, who had refused to stay......

How Nestle got Japan to drink Coffee

Japan today imports 500,000 tons of coffee annually.Barely 60 years earlier, it was a market that hardly sold a cup!Ad guru Sandeep Goyal reveals how Nestle won the Coffee versus Tea Battle. IMAGE......

What Kia hopes to achieve by adding India to name

'It says, we are not just an overseas player -- we are Kia India and here for good' Photograph: Andrew Boyers/Reuters It's not unusual for automotive players to change their names when they are......

Of dubious products & cautionary warnings

Are 'dubious' new categories and 'shady' new brands, financed and funded by avaricious investors, trying to change the contours of the Indian marketplace forever, asks ad guru Sandeep Goyal?......

Beware Zohnerism!

Zohnerism drives our daily consumption of news and shaping our understanding of most issues, warns Sandeep Goyal.   Illustration: Uttam Ghosh/Rediff.com In 1997, a 14-year-old schoolboy,......

DBS retains Lakshmi Vilas Bank's name, logo

According to experts, 'Lakshmi' and the logo 'Godesses Lakshmi' have a lot of value in India and are the biggest driver for the Bank. Retaining the Lakshmi name and logo will help DBS. DBS Bank......

Good to see Bikhchandani, Banga on the rich list

'To all the MBAs that burn the candle at both ends, travel half-a-million miles every year, and spend little or no quality time with their families, the rise to riches of Mr Bikhchandani and Mr......

Diljit Dosanjh: Sardar with Swag

For Diljit Dosanjh to stand by his faith, retain the turban and beard, and yet not trivialise himself in the roles he has essayed, is really his biggest achievement, observes Sandeep Goyal. IMAGE:......

Dabangg Effect: Pepsi puts the fizz back in Brand Salman

Pepsi is betting on Dabangg 3's box office success.T E Narasimhan reports.   Salman Khan has swung a coup. The 50-plus actor has been signed on as the face of cola brand Pepsi, ending his......

Why India likes shows like Mahakali, Naagin 3, Porus...

Mythological and historical shows are lapped up not just by the young, but equally by grown men and women.Ritwik Sharma and T E Narasimhan report. IMAGE: Anita Hassanandani, Surbhi Jyoti and......

Who will take over from Amitabh Bachchan?

Akshay Kumar seems to be the closest to inheriting the brand appeal and position enjoyed by the Big B. Sandeep Goyal tells you why. IMAGE: Amitabh Bachchan in a Swachh Bharat ad Amitabh Bachchan......

Ranveer, oh so toofani!

Ranveer Singh's portfolio has grown to 16 brands in less than two years since his first ad. Urvi Malvania on what makes the actor so popular that he is succeeding Salman Khan and Akshay Kumar as......

Kamalpreet qualifies for Olympics after record discus throw

Hima Das sets new women's 200 metres record at Federation Cup Senior National Athletics meet IMAGE: Discus thrower Kamalpreet Kaur celebrates after her National record effort of 65.06 metres in......

When Maradona beat D&G 113,000-0

It is a very different victory of Maradona that fascinates me even more, notes ad guru Sandeep Goyal.A victory Maradona scored over Dolce & Gabbana in December last year. IMAGE: Diego Maradonam at......

Sports Shorts: Easy day for Bajrang, Ravi excels in Worlds trials

IMAGE: Star Indian wrestler Bajrang Punia. Photograph: Bajrang Punia/Twitter Star wrestler Bajrang Punia needed less than four minutes to book a berth in India's World Championship squad while......

Yuvraj Singh, India's Warrior Prince

'What I would love him to do most is to become a life coach and share his incredible story of struggle, success, and survival,' says marketing guru Sandeep Goyal. IMAGE: Yuvraj Singh will not be......

IPL is now the Big Bucks League

The IPL has the potential to make cricketers among the best paid athletes in the world if you look at what they will earn per hour.Surajeet Das Gupta reports. IMAGE: Mumbai Indians Owner Nita......

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