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Sandeep Goyal

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'Taj is the magnet that draws tourists to India'

'Although India has a lot more to offer in terms of tourism other than the Taj, yet there is nothing compared to the Taj Mahal.'Virendra Singh Rawat reports. Two years after the Kargil war in......

Meet India's only world heritage city

How did the newly-anointed heritage city bag the title and is it ready for the expected rush of tourists? IMAGE: One of Ahmedabad's magnificent pols or old-fashioned housing clusters in the walled......

Junaid's killer confesses, family seeks death penalty

On the claim of the victim's brothers that they were called 'beef eaters' by the accused, police said 'no such thing has come to the fore during the main accused's questioning so......

13 Maruti ex-employees get life term for 2012 Manesar violence

A Gurgaon court on Saturday awarded life sentence to 13 former employees of Maruti-Suzuki India Limited, who it had found guilty of murder, in connection with the violence at the automobile giant's......

How political parties are wooing voters via social media

The election tamasha that was successfully taken online by the BJP during the 2014 general elections is playing out in a bigger avatar, reports Sanjay Jog.   For the Brihanmumbai Municipal......

How brands are fighting back as global crises hit home

Trust today means more than the belief that a brands’ products will work as advertised; consumers want to believe that the company truly cares for its customers. Illustration: Uttam......

When advertising created celebrities

Sasha Chhetri, the Airtel 4G girl, is a better known face across India than most Bollywood starlets, says ad guru Sandeep Goyal. IMAGE: Sasha Chhetri, the star of Airtel ads. Photograph: Kind......

The Jet brand that Naresh Goyal built

Even in ruin, Jet retained its one essential brand quality: Dignity, says brand guru Sandeep Goyal.Illustration: Dominic Xavier/Rediff.com Jet Airways may be gone, but I remain a loyal fan of the......

The Jet brand that Naresh Goyal built

Even in ruin, Jet retained its one essential brand quality: Dignity, says brand guru Sandeep Goyal.Illustration: Dominic Xavier/Rediff.com Jet Airways may be gone, but I remain a loyal fan of the......

What Indian brands don't understand

'Indian creative and digital agencies seem to be completely missing the mark,' says advertising and media veteran Sandeep Goyal. IMAGE: The much acclaimed Gillette ad with the daughters as......

Why India likes shows like Mahakali, Naagin 3, Porus...

Mythological and historical shows are lapped up not just by the young, but equally by grown men and women.Ritwik Sharma and T E Narasimhan report. IMAGE: Anita Hassanandani, Surbhi Jyoti and......

Who will take over from Amitabh Bachchan?

Akshay Kumar seems to be the closest to inheriting the brand appeal and position enjoyed by the Big B. Sandeep Goyal tells you why. IMAGE: Amitabh Bachchan in a Swachh Bharat ad Amitabh Bachchan......

Ranveer, oh so toofani!

Ranveer Singh's portfolio has grown to 16 brands in less than two years since his first ad. Urvi Malvania on what makes the actor so popular that he is succeeding Salman Khan and Akshay Kumar as......

Sports Shorts: Easy day for Bajrang, Ravi excels in Worlds trials

IMAGE: Star Indian wrestler Bajrang Punia. Photograph: Bajrang Punia/Twitter Star wrestler Bajrang Punia needed less than four minutes to book a berth in India's World Championship squad while......

Yuvraj Singh, India's Warrior Prince

'What I would love him to do most is to become a life coach and share his incredible story of struggle, success, and survival,' says marketing guru Sandeep Goyal. IMAGE: Yuvraj Singh will not be......

Yuvraj Singh, India's Warrior Prince

'What I would love him to do most is to become a life coach and share his incredible story of struggle, success, and survival,' says marketing guru Sandeep Goyal. IMAGE: Yuvraj Singh will not be......

IPL is now the Big Bucks League

The IPL has the potential to make cricketers among the best paid athletes in the world if you look at what they will earn per hour.Surajeet Das Gupta reports. IMAGE: Mumbai Indians Owner Nita......

What next for Brand Dhoni?

Without the captaincy, can the cricketer keep his place at the endorsement table, asks Urvi Malvania. When M S Dhoni walked away from the captaincy of the Indian ODI and T-20 teams, he stunned the......
  Web results for Sandeep Goyal
How brands are fighting back as global crises hit home

Trust today means more than the belief that a brands’ products will work as advertised; consumers want to believe that the company truly... ...

http://www.rediff.com/money/report/how-brands-are-fighting-back-as-global-crises-hit-home/20191015.htm
When advertising created celebrities

Sasha Chhetri, the Airtel 4G girl, is a better known face across India than most Bollywood starlets, says ad guru Sandeep Goyal. IMAGE: Sasha... ...

http://www.rediff.com/money/column/when-advertising-created-celebrities/20190919.htm
Easy day for Bajrang, Ravi excels in Worlds trials

IMAGE: Star Indian wrestler Bajrang Punia. Photograph: Bajrang Punia/Twitter Star wrestler Bajrang Punia needed less than four minutes to book a... ...

http://www.rediff.com/sports/report/sports-shorts-bajrang-ravi-excel-in-worlds-trials/20190726.htm

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Coming to India and making

Success in manufacturing is not just about being cheap - cheap labour, cheap land, cheap power...
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