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Sandeep Goyal

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How Many Children do BJP MLAs in UP have?

Given the controversy over the Uttar Pradesh government's population control policy, Hemant Shivsaran/Rediff.com digs deep to find out how many children BJP legislators in UP have. IMAGE: Uttar......

Where did Juhi Chawla go wrong?

Where Ms Chawla seems to have erred is that she has not been able to build the desired credibility required to champion the cause she took to court, identifies ad guru Sandeep Goyal. IMAGE: Juhi......

Are hashtags really political ads?

The Election Commission has done its homework pretty well on the political hashtags, observes ad guru Sandeep Goyal. Illustration: Uttam Ghosh/Rediff.com   The Election Commission's Media......

BSP-Cong merger case goes back to single-judge bench

The division bench of Rajasthan high court on Thursday disposed of appeals filed by a Bharatiya Janata Party MLA and the Bahujan Samaj Party against the order of a judge, who had refused to stay......

How Nestle got Japan to drink Coffee

Japan today imports 500,000 tons of coffee annually.Barely 60 years earlier, it was a market that hardly sold a cup!Ad guru Sandeep Goyal reveals how Nestle won the Coffee versus Tea Battle. IMAGE......

IPL rights base price doubles to Rs 32,890 crore in five years

The Board of Control for Cricket in India (BCCI) has pegged the base price for the combined IPL media rights at Rs 32,890 crore, nearly double the Rs 16,347 that Star Disney paid five years ago.......

Start-ups, IPL auctions & the Veblen Effect

India added three unicorns per month in 2021 to nearly double the overall number to about 85 at last count.And there are many gazelles and cheetahs in the pipeline. All gunning to be unicorns (and......

Age-defying chemistry of the Khans & the cola fizz

Pepsi and Coca-Cola’s target audience is in the 20s, or younger. Brand experts debate whether the last of cinema’s ‘superheros’ transcend the age gap. Akshara Srivastava......

Is Indian advertising ready for metaverse?

Every brand and company in India too will soon need a metaverse strategy, notes Sandeep Goyal. Illustration: Dominic Xavier/Rediff.com During his quarterly results call in late July, Facebook CEO......

Mukesh Ambani, wife Nita top list of power couples

Ranveer Singh and Deepika Padukone followed the Ambanis at No 2, and Virat Kohli and Anushka Sharma occupied the third position. Reliance Industries chairman Mukesh Ambani and his wife Nita Ambani......

Why '83 Failed At The Box Office

The film didn't offer the entertainment which everyone sought -- it was out-and-out a docu-drama, not a masala movie, notes Sandeep Goyal. Photograph: Kind courtesy Ranveer Singh/Instagram......

Aryan Episode Won't Affect Brand SRK

SRK's persona and brand power has been built over nearly 30 years of public acclaim and love.Brands perhaps believe that his troubles are transitory and that as a human brand he has long legs......

So Which Bond Do You Like Best?

What is the magic in the make-up of 007 that keeps us coming back again and again?asks Sandeep Goyal. IMAGE: Daniel Craig as James Bond in No Time to Die, the latest 007 movies. Even the most......

Diljit Dosanjh: Sardar with Swag

For Diljit Dosanjh to stand by his faith, retain the turban and beard, and yet not trivialise himself in the roles he has essayed, is really his biggest achievement, observes Sandeep Goyal. IMAGE:......

Dabangg Effect: Pepsi puts the fizz back in Brand Salman

Pepsi is betting on Dabangg 3's box office success.T E Narasimhan reports.   Salman Khan has swung a coup. The 50-plus actor has been signed on as the face of cola brand Pepsi, ending his......

Virat Kohli Is In Self-Denial

He is not seeing what perhaps everyone else around him is seeing: An over-commercialised player who is really an under-performing batsman, observes Sandeep Goyal. IMAGE: Virat Kohli looks on......

Can Dravid Better Shastri?

The tough part about coaching is that you have to trouble the comfortable, and comfort the troubled, observes Sandeep Goyal.   IMAGE: Rahul Dravid walks out for a nets session with the Indian......

Kamalpreet qualifies for Olympics after record discus throw

Hima Das sets new women's 200 metres record at Federation Cup Senior National Athletics meet IMAGE: Discus thrower Kamalpreet Kaur celebrates after her National record effort of 65.06 metres in......

When Maradona beat D&G 113,000-0

It is a very different victory of Maradona that fascinates me even more, notes ad guru Sandeep Goyal.A victory Maradona scored over Dolce & Gabbana in December last year. IMAGE: Diego Maradonam at......

Sports Shorts: Easy day for Bajrang, Ravi excels in Worlds trials

IMAGE: Star Indian wrestler Bajrang Punia. Photograph: Bajrang Punia/Twitter Star wrestler Bajrang Punia needed less than four minutes to book a berth in India's World Championship squad while......

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