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World Food India: Traffic woes, high entry fee fail to deter foodies

Many were seen digging into Kebabs from Kashmir, Dosas from Tamil Nadu and everything in the middle. Subhayan Chakraborty reports. IMAGE: Prime Minister Narendra Modi along with Armenian......

When advertising created celebrities

Sasha Chhetri, the Airtel 4G girl, is a better known face across India than most Bollywood starlets, says ad guru Sandeep Goyal. IMAGE: Sasha Chhetri, the star of Airtel ads. Photograph: Kind......

For McDonald's, making a comeback won't be easy. Here's why

It is not easy for an FMCG brand to make a comeback if it  has been out of consumer’s reckoning for some time.Moreover, a protracted battle between the owners and then closure of a large......

Maggi in a soup: Brands that fought back controversies and regained trust

Instant noodle from Nestle is not the first food brand in India to have faced a tough time though Brands fight back and so can Maggi. The instant noodle from Nestle is not the first food brand in......

Changing your brand logo? Few things that can make or kill business

Is your new logo doing more harm than good? Here's a look at the issues that could potentially derail a redesign exercise, and how to get around them. Image: A wrong strategy can derail a redesign......

40 years ago and now: Rasna fights to keep the love affair going

From aggressive competition to a slowing category, the brand is still battling on, rue Sayantani Kar and Sohini Das Rasna is poised to leap from its ready-to-mix antecedents to being an......

Rasbhari review

You are neither entertained nor enticed in Rasbhari, complains Joginder Tuteja. I have no issues with the genre to which Rasbhari belongs. Sexual awakening among the youth is the premise of this......

PIX: Looking at Prithviraj's superstar life

Happy birthday, Prithviraj! One of Malayalam cinema's most successful actors Prithviraj Sukumaran turns 34 on October 16. Here's looking at pictures from his superstar life.   IMAGE:......

Review: Singh Is Bliing is exhaustiing

Singh is Bliing is far too moronic to be saved, says Raja Sen. It’s as if Akshay Kumar is daring us to like him. The man has genuine acting chops, drips with screen presence, is significantly......

'Rani hates her dubbed voice in Ghulam'

'Bipasha dislikes my voice in Jism.' 'Everyone liked my voice and it did wonders for her and even for me. But she disliked it tremendously. She was very upset. She refused to do the promotions......

Looking Back at Stars Who Died Young

Child actor Taruni Sachdev, who gained recognition with Rasna ads and went on to work in Paa with Amitabh Bachchan, passed away at the age of 14 in a plane crash in Nepal on May 14. The teenager......

Find out how many brands Rohit Sharma is endorsing

With 20-plus brands, Rohit Sharma is the new blue-eyed boy for corporates. IMAGE: Rohit Sharma endorses more than 20 brands at the moment. Photograph: Rohit Sharma/Twitter His elegant batting......
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