'It is a passing phase'. 'He will bounce back'. 'He is a run machine; poor form is just temporary'. The vote of confidence in Gill was inspiring and reassuring, notes Sandeep Goyal.
Shahrukh Khan is one of India's most loved "human brands", and while the drug controversy may have paused his endorsement engagements, it has not dented the superstar's popularity among corporate, as per industry experts. Right after the controversy around his son's arrest in an alleged drug case broke out, many companies halted ads featuring King Khan. Many of them are now back on screens.
Reliance Industries chairman Mukesh Ambani and his wife Nita Ambani topped a list of power couples dominated by celebrity pairs from Bollywood, according to the annual survey results released by the Indian Institute of Human Brands (IIHB) in Mumbai on Wednesday. Ranveer Singh and Deepika Padukone followed the Ambanis at No 2, and Virat Kohli and Anushka Sharma occupied the third position. Five other couples from the corporate world made it to the list - Infosys founder Narayana Murthy and Sudha Murty at 10th, Adar and Natasha Poonawala (Serum Institute) at 11th, Azim and Yasmeen Premji (Wipro) at 16th, Anand and Anuradha Mahindra (Mahindra Group) at 19th, and Kumar Mangalam and Neerja Birla (Aditya Birla Group) at 20th position.
SRK's persona and brand power has been built over nearly 30 years of public acclaim and love. Brands perhaps believe that his troubles are transitory and that as a human brand he has long legs capable of striding over controversies, explains ad guru Sandeep Goyal.
Advertising agencies admitted that conversations had begun with their clients to exercise restraint while using brand endorsements featuring film actors whose names appeared in the probe.
Akshay Kumar seems to be the closest to inheriting the brand appeal and position enjoyed by Amitabh Bachchan. We tell you why.
For Dosanjh to stand by his faith, retain the turban and beard, and yet not trivialise himself in the roles he has essayed, is really his biggest achievement, observes Sandeep Goyal.
Will retirement bedim the sparkle of Captain Cool, asks ad guru Sandeep Goyal?
TikTok is up against not just government sanction but also a set of feisty home-grown brands that have raised the 'vocal for local' banner to stake claim to the platform's vast small-town reach, point out T E Narasimhan and Sai Ishwar.
Dhoni presently endorses a healthy 25 brands, and found himself in fifth place on the Forbes India Celebrity 100 list last year, with earnings worth almost Rs 136 crore. How much of that is set to change, given that Dhoni has chosen to call time on his international career?
The actor hasn't signed a film after his blockbuster release PK.
The Duff & Phelps report shows that Virat Kohli has increased his brand value by 40 per cent to $237.5 million in 2019 and taken a huge lead with his closest rival, Akshay Kumar, ranked second.
The superstar manages to retain the trust of consumers across age groups.
Kohli is rated very high on being distinctive, stylish and prestigious.
Virat is at the top of the celebrity league today, far ahead of the Khans or any other superstar. He lends tremendous velocity and stature to the couple brand where Anushka is an equal partner, says Sandeep Goyal.
'All businesses have to be run for business, for profits on a sustainable basis. It may sound old school, but then I have been in business for 32 years and you can't change an old tiger's stripes.'
'When I went home to Sweden after Bigg Boss, people recognised me. They were following the show!' 'In New York, they were calling out my name on the streets!'
'Celebrities have to make sure they do enough due diligence on their own before they sign up multi-million dollar contracts.' 'Today, it is just easy money. Lend your name, lend your face and laugh your way to the bank.'
'The damage has been done because your own brand ambassador is running you down.'
Those in the business of films believe the timing of the sentencing could not have been worse
The call to make brand ambassadors accountable has rattled filmstars and sports stars.
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