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40 years ago and now: Rasna fights to keep the love affair going

From aggressive competition to a slowing category, the brand is still battling on, rue Sayantani Kar and Sohini Das Rasna is poised to leap from its ready-to-mix antecedents to being an......

Rasna takes on Tropicana

 It had been giving tough competition to Kraft Foods’Tang in the powdered drink segment with its Rs 1 and Rs 2 sachets. And now, Rasna is set to play a similar pricing game with......

Special: How Rasna beats the heat

Amid rising competition from a host of multinational players in the packaged beverage space, Rasna is working on a strategy to maintain its market leadership.The largest and the oldest player in......

Rasna plans to enter Europe, West Africa

FMCG firm Rasna is planning to enter Europe and West Africa as part of an overseas expansion plan and expects contribution of export revenues to total turnover to double to about 40 per cent this......

Rasna eyes ready-drink market with Fruitplus

Soft drink concentrate maker Rasna has recently launched its ready-to-drink fruit concentrate named Fruitplus. According to Piruz Khambatta, Chairman and Managing Director, Rasna, "Unlike our other......

Looking Back at Stars Who Died Young

Child actor Taruni Sachdev, who gained recognition with Rasna ads and went on to work in Paa with Amitabh Bachchan, passed away at the age of 14 in a plane crash in Nepal on May 14. The teenager......

Child star Taruni Sachdev passes away in Nepal plane crash

Indian child actor Taruni Sachdev, better known as the 'I Love You Rasna' girl, was among the 13 Indians killed in the Monday morning Nepal plane crash.The 14-year-old's mother Geeta, who had......

Review: Singh Is Bliing is exhaustiing

Singh is Bliing is far too moronic to be saved, says Raja Sen. It’s as if Akshay Kumar is daring us to like him. The man has genuine acting chops, drips with screen presence, is significantly......

'Rani hates her dubbed voice in Ghulam'

'Bipasha dislikes my voice in Jism.' 'Everyone liked my voice and it did wonders for her and even for me. But she disliked it tremendously. She was very upset. She refused to do the promotions......

The man who got conned by Abhishek

He has wrestled with the likes of Hrithik Roshan, haggled for the Taj Mahal with Abhishek Bachchan, played bodyguard To Dr Zeuss and donned a Scottish kilt, for an ad film recently shot in Ooty.......
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Singh Is Bliing is exhaustiing

Singh is Bliing is far too moronic to be saved, says Raja Sen. It’s as if Akshay Kumar is daring us to like him. The man has genuine acting... ...
Things I wish they'd ban

By ROHIT CHOPRA Let's face it. Every Indian has a little bit of a fascist in them, or we would not have let Indira Gandhi get away with imposing... ...
Rakul Preet Singh

As adland's new sensation Sasha Chettri makes a case for Airtel 4G across media platforms, we bring you a story from last June, on the 'original... ...
Salt Brand Solutions elevates Siddhartha Singh to CEO; Arun Divakar made NCD

Singh is one of the founder members of Salt and till now was Executive Vice-President. Divakar had joined the agency in 2014 BestMediaInfo... ...
CII to host GujFood India 2015 in Ahmedabad

Organised by the Confederation of Indian Industry (CII), the maiden edition of GujFood India15is scheduled to take place fromOct. 30 to Nov. 1 at... ...

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