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40 years ago and now: Rasna fights to keep the love affair going

From aggressive competition to a slowing category, the brand is still battling on, rue Sayantani Kar and Sohini Das Rasna is poised to leap from its ready-to-mix antecedents to being an......

Rasna takes on Tropicana

 It had been giving tough competition to Kraft Foods’Tang in the powdered drink segment with its Rs 1 and Rs 2 sachets. And now, Rasna is set to play a similar pricing game with......

Special: How Rasna beats the heat

Amid rising competition from a host of multinational players in the packaged beverage space, Rasna is working on a strategy to maintain its market leadership.The largest and the oldest player in......

Rasna plans to enter Europe, West Africa

FMCG firm Rasna is planning to enter Europe and West Africa as part of an overseas expansion plan and expects contribution of export revenues to total turnover to double to about 40 per cent this......

Rasna eyes ready-drink market with Fruitplus

Soft drink concentrate maker Rasna has recently launched its ready-to-drink fruit concentrate named Fruitplus. According to Piruz Khambatta, Chairman and Managing Director, Rasna, "Unlike our other......

Looking Back at Stars Who Died Young

Child actor Taruni Sachdev, who gained recognition with Rasna ads and went on to work in Paa with Amitabh Bachchan, passed away at the age of 14 in a plane crash in Nepal on May 14. The teenager......

Child star Taruni Sachdev passes away in Nepal plane crash

Indian child actor Taruni Sachdev, better known as the 'I Love You Rasna' girl, was among the 13 Indians killed in the Monday morning Nepal plane crash.The 14-year-old's mother Geeta, who had......

'Rani hates her dubbed voice in Ghulam'

'Bipasha dislikes my voice in Jism.' 'Everyone liked my voice and it did wonders for her and even for me. But she disliked it tremendously. She was very upset. She refused to do the promotions......

The man who got conned by Abhishek

He has wrestled with the likes of Hrithik Roshan, haggled for the Taj Mahal with Abhishek Bachchan, played bodyguard To Dr Zeuss and donned a Scottish kilt, for an ad film recently shot in Ooty.......
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'Rani hates her dubbed voice in Ghulam'

'Bipasha dislikes my voice in Jism.' 'Everyone liked my voice and it did wonders for her and even for me. But she disliked it tremendously. She was... ...

http://www.rediff.com/movies/report/rani-hates-her-dubbed-voice-in-ghulam/20150330.htm
The Top 5 Ad- Gurus of India

BANGALORE: Ad agencies are the most dynamic industry where Most Creative Minds in the world exist. It is in the hands of these ad filmmakers to... ...

http://www.siliconindia.com/news/business/The-Top-5-Ad-Gurus-of-India-nid-180578-cid-3.html
Piruz Khambatta, Rasna

Piruz Khambatta chairman and MD, Rasna Piruz Khambatta, chairman and managing director of Rasna, is clear in his thinking, and candid in his... ...

http://www.afaqs.com/interviews/index.html?id=446_DOUBLEI-have-never-copied-the-marketing-strategy-of-any-MNC-they-copy-meDOUBLE-Piruz-KhambattaCOMMA-Rasna
Top five voice-over artists in India today

What is an effective advertisement without an engaging storyline, a perfect cast that would grab the eyeballs and a dramatic voice-over that packs... ...

http://economictimes.indiatimes.com/magazines/panache/top-five-voice-over-artists-in-india-today/articleshow/46560535.cms
Ageless branding

It was Women's Day this week so we had asked you to name some familiar and enduring women/girl mascots of brands. Here are some, besides the Amul... ...

http://www.thehindubusinessline.com/features/brandline/ageless-branding/article6982877.ece?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS_Syndication

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