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40 years ago and now: Rasna fights to keep the love affair going

From aggressive competition to a slowing category, the brand is still battling on, rue Sayantani Kar and Sohini Das Rasna is poised to leap from its ready-to-mix antecedents to being an......

Rasna takes on Tropicana

 It had been giving tough competition to Kraft Foods’Tang in the powdered drink segment with its Rs 1 and Rs 2 sachets. And now, Rasna is set to play a similar pricing game with......

Special: How Rasna beats the heat

Amid rising competition from a host of multinational players in the packaged beverage space, Rasna is working on a strategy to maintain its market leadership.The largest and the oldest player in......

Rasna plans to enter Europe, West Africa

FMCG firm Rasna is planning to enter Europe and West Africa as part of an overseas expansion plan and expects contribution of export revenues to total turnover to double to about 40 per cent this......

Rasna eyes ready-drink market with Fruitplus

Soft drink concentrate maker Rasna has recently launched its ready-to-drink fruit concentrate named Fruitplus. According to Piruz Khambatta, Chairman and Managing Director, Rasna, "Unlike our other......

Looking Back at Stars Who Died Young

Child actor Taruni Sachdev, who gained recognition with Rasna ads and went on to work in Paa with Amitabh Bachchan, passed away at the age of 14 in a plane crash in Nepal on May 14. The teenager......

Child star Taruni Sachdev passes away in Nepal plane crash

Indian child actor Taruni Sachdev, better known as the 'I Love You Rasna' girl, was among the 13 Indians killed in the Monday morning Nepal plane crash.The 14-year-old's mother Geeta, who had......

'Rani hates her dubbed voice in Ghulam'

'Bipasha dislikes my voice in Jism.' 'Everyone liked my voice and it did wonders for her and even for me. But she disliked it tremendously. She was very upset. She refused to do the promotions......

The man who got conned by Abhishek

He has wrestled with the likes of Hrithik Roshan, haggled for the Taj Mahal with Abhishek Bachchan, played bodyguard To Dr Zeuss and donned a Scottish kilt, for an ad film recently shot in Ooty.......
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  Web results for Rasna
Rasna keen to work on coconut and sugarcane-based products

To bring out small packs for rural markets ...

http://www.thehindubusinessline.com/companies/rasna-keen-to-work-on-coconut-and-sugarcanebased-products/article7591425.ece?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS_Syndication
Rasna plans to inaugurate its Andhra Pradesh facility by Jan 2016

uld inaugurate its new facility in South India by January 2016. The Rs 100-crore facility will come up at Andhra Pradesh. Speaking on the sidelines... ...

http://www.business-standard.com/article/companies/rasna-plans-to-inaugurate-its-andhra-pradesh-facility-by-jan-2016-115082800927_1.html
5 diet tips for arthritis

One of the most painful physical conditions to deal with, Arthritis can not only reduce your mobility but in extreme cases can make you bedridden.... ...

http://timesofindia.indiatimes.com/life-style/health-fitness/diet/Arthritis-5-diet-tips-for-arthritis/articleshow/18749078.cms
This guy's last company sold for $4.3 billion - now he's back with a $3 billion startup that's replacing paper

Docusign Docusign CEO Keith Krach At the age of 57, Keith Krach isn't the prototypical young, brash college dropout CEO so often seen in Silicon... ...

http://www.businessinsider.in/This-guys-last-company-sold-for-4-3-billion-now-hes-back-with-a-3-billion-startup-thats-replacing-paper/articleshow/48216396.cms?utm_source=ten_minutes_with&utm_medium=Referral&utm_campaign=Content_Patnership
Selective shopping

It's not only individual customers who look to fast-moving consumer goods (FMCG) companies for can't-refuse deals. Even private equity players are... ...

http://www.outlookbusiness.com/strategy/trend/selective-shopping-335

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