The Athletics Federation of India (AFI) has mandated that track and field athletes must obtain prior approval from the federation before entering into sponsorship agreements with any entity. This decision aims to protect the interests of both athletes and sponsors amid increasing instances of athletes and coaches frequently changing sponsors.
Lionel Messi faces a lawsuit in Miami alleging breach of contract and fraud after missing an Argentina friendly central to a multimillion-dollar promotional deal.
The Athletics Federation of India (AFI) has revealed that a significant majority of synthetic tracks in the country are substandard, raising concerns about athlete performance and track longevity. The AFI is now working with World Athletics to improve track certification and vendor quality.
In 2023, the BCCI announced a deal with Dream11 as the lead sponsor for Team India. Dream11 replaced Byju's, whose contract ended in March that year, and had signed the agreement with BCCI for a period of three years.
The LPG squeeze on India's restaurant sector is the quotidian face of a deeper crisis.
The Pakistan Cricket Board (PCB) could face massive financial losses if the ICC's all-powerful governing board decides to penalise them for refusing to play the T20 World Cup match against India on February 15 in Colombo.
Indian Super League (ISL) clubs on Friday formally proposed a fundamental restructuring of the country's top-tier professional football league, seeking perpetual operational and commercial rights for a club-owned league model while retaining the All India Football Federation (AIFF) as the sport's regulator.
Indian team's jersey sponsor Byju's wants to terminate its agreement with the BCCI which has asked the company to continue at least until March 2023.
The Pakistan Super League (PSL) next year is set to clash with the high-profile Indian Super League as the Pakistan Cricket Board (PCB) is mulling to hold the event in the same window as the IPL.
Apollo Tyres has been locked in as the new jersey sponsor for the Indian cricket team following the exit of online game platform Dream11, a senior BCCI official told PTI on Tuesday.
10 ISL clubs slam AIFF for delay in tender process, allege "breach of trust"
With the livelihood of nearly 5,000 people at stake, and FIFA, the Asian Football Confederation and global players' union FIFPRO keeping a close watch, the Court fixed August 28 as the next date of hearing.
AIFF's RFP: No franchisee fee for clubs in ISL, commercial partner to provide video support system
Star discus thrower Krishna Poonia signed a two-year sponsorship deal with Hindustan Zinc Limited on Thursday.
In 2023, the BCCI announced a deal with Dream11 as the lead sponsor for Team India. Dream11 replaced Byju's, whose contract ended in March that year, and had signed the agreement with BCCI for a period of three years.
Vodafone Group, the world's biggest mobile phone group by revenue, is to end its sponsorship of the English cricket team following a strategic review of its sponsorship portfolio. Vodafone and the England and Wales Cricket Board (ECB) said in a statement that the current four-year sponsorship agreement would conclude at the end of the winter tour of South Africa in January 2010.
AT&T Inc said on Thursday it is terminating its sponsorship agreement with Tiger Woods, joining the list of companies that have distanced themselves from the top golfer in the wake of a sex scandal. The US telecommunications company is the latest corporate sponsor to back away from the world's first billionaire athlete since he became engulfed in allegations of multiple extramarital affairs.
Reigning champions City are also involved in a separate independent hearing into the club's alleged breaches of Premier League financial regulations which began in September, with a verdict expected some time before the end of the current season.
Sachin Tendulkar has decided to settle his lawsuit against bat-maker Spartan in the Federal Court of Australia after the company apologised for "breach of contract". In 2016, Tendulkar entered into a worldwide exclusive sponsorship agreement with Spartan to promote its sporting goods and sportswear.
India registered its protest at the board of IMF, which met on Friday to review the EFF lending programme for Pakistan.
Visa Inc, operator of the world's largest payments network, said on Wednesday it had signed sponsorship deals with all ten members of the International Olympic Committee's (IOC) refugee team, essentially becoming their first corporate sponsor.
'Unless a comedian is involved in something society deems unforgivable...'
2022 Qatar World Cup is BYJU'S first major move into soccer.
A title sponsorship agreement between loss-making Malaysian-owned sportscar maker Group Lotus and Lotus F1 has been cancelled but the team will race on as Lotus, owner Gerard Lopez said on Friday.
Luis Suarez risks losing lucrative commercial deals following his bite on a World Cup opponent, with poker brand 888 saying on Wednesday it was reviewing its sponsorship agreement with the Uruguayan.
Manchester City have been referred to an independent judicial chamber following an investigation into alleged breaches of Financial Fair Play (FFP) regulations, European soccer's governing body UEFA said.
The Supreme Court on Friday agreed to list for an early hearing the appeal of US-based creditor Glas Trust Company LLC against a judgment of the NCLAT, which had stayed insolvency proceedings against ed-tech firm Byju's and approving its Rs 158.9 crore dues settlement with the BCCI. A bench comprising Chief Justice D Y Chandrachud and Justices J B Pardiwala and Manoj Misra was urged by senior advocate NK Kaul, appearing for the ed-tech major, that the case needed to be heard at the earliest.
The BCCI top brass deliberated on the two subjects for more than an hour in the emergent meeting of the Apex Council on Monday.
The FFP regulations are designed to stop clubs running up big losses through spending on players. They also ensure sponsorship deals are based on their real market value and are genuine commercial agreements and not ways for owners to pump cash into a club to get around the rules.
The BCCI, which has its own commercial deals worth $1 billion, refused last month to sign the ICC Members Playing Agreement (MPA) over long-term sponsorship for the world governing body.
IOA president P T Usha firmly refuted allegations made by treasurer Sahdev Yadav regarding financial loss incurred by the body due to its contract renegotiation with Reliance Industries Limited
They have snapped ties with cricket but the Sahara Group has renewed its association with Indian hockey signing a five-year sponsorship deal with Hockey India.
In a significant verdict, the Supreme Court on Wednesday set aside the National Company Law Appellate Tribunal's (NCLAT) verdict that had stopped insolvency proceedings against embattled ed-tech firm Byju's. A bench of Chief Justice D Y Chandrachud, and Justices J B Pardiwala and Manoj Misra also reversed the order of the NCLAT approving Byju's Rs 158.9 crore dues settlement with the Board of Control for Cricket in India (BCCI) and directed the cricket board to deposit the settlement amount of Rs 158.9 crore with a committee of creditors.
Chelsea may still take their case to the Court of Arbitration for Sport, as other clubs have done in the past.
The value of the Indian Premier League went up 6.5 per cent to USD 16.4 billion (around Rs 134,858 crore) in 2024, according to a report by American investment bank Houlihan Lokey.
Edtech company Byju's, which was once India's most valuable start-up worth an estimated $22 billion, will face insolvency proceedings for failure to pay Rs 158.9 crore to cricket board BCCI. The Bengaluru bench of the National Company Law Tribunal (NCLT) on Tuesday allowed bankruptcy proceedings against the firm and appointed an interim resolution professional, suspending the company's board of directors and freezing its assets.
While Marriott India Hotels Resorts has entered into a sponsorship agreement with the inaugural season winner Rajasthan Royals, Starwood Hotel & Resorts has chosen Virender Sehwag-led team Delhi Daredevils.
Gulf carrier Etihad Airways on Thursday entered into an agreement with the Chennai Super Kings (CSK) to become its official sponsor.
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