Shashwat Goenka of the RP-Sanjiv Goenka group plans a high-decibel campaign around its young apparel brand 2Bme.
The firm, which traces its origin back to 1862 in a humble Kolkata bakery and its subsequent listing on the bourses in 1918, says that it now wants to grow "substantially" and not just rest on its laurels.
Former Railway Minister Pawan Kumar Bansal was on Tuesday given a clean chit by the CBI in the Rs 10 crore cash-for-post Railway bribery scandal in which the agency filed charge sheet against his nephew Vijay Singla and suspended Board Member Mahesh Kumar along with eight others for graft and other charges.
'Although India has a lot more to offer in terms of tourism other than the Taj, yet there is nothing compared to the Taj Mahal.'
With employees as brand ambassadors, can the company get the grime off its image?
Brands in India are finding newer, more innovative ways to engage with a wider audience during festivals. But they still have a long way to go before they match global campaigns.
Fighting fake brand peddlers. How the complex web of counterfeit goods threatens to trip e-commerce giants in the country.
How did the newly anointed heritage city bag the title and is it ready for the expected rush of tourists?
A new management at one of India's oldest paint companies looks to revive the dormant paints brand, readies for a stiff fight with rivals.
The question that is being asked is: Does the GST campaign gain from his all-too-familiar face taking forward its message or will brand fatigue flatten the impact?
Ola Cabs, which started out in 2010, has raised over $1 billion of funds.
'Celebrities have to make sure they do enough due diligence on their own before they sign up multi-million dollar contracts.' 'Today, it is just easy money. Lend your name, lend your face and laugh your way to the bank.'
Urvi Malvania on what makes Ranveer Singh so popular that he is succeeding Salman Khan and Akshay Kumar as the brand ambassador of Thums Up.
'The damage has been done because your own brand ambassador is running you down.'
The election tamasha that was successfully taken online by the BJP during the 2014 general elections is playing out in a bigger avatar, reports Sanjay Jog
The election tamasha that was successfully taken online by the BJP during the 2014 general elections is playing out in a bigger avatar, reports Sanjay Jog
Intercepted call records have shown that the accused in the Rs.10 crore cash-for-post railway bribery scam had hatched a conspiracy and held several meetings to fulfil their objective, the Central bureau of Investigation said.
Mythological and historical shows are lapped up not just by the young, but equally by grown men and women.
The IPL has the potential to make cricketers among the best paid athletes in the world if you look at what they will earn per hour.change that.
Bansal has been named as the 39th prosecution witness in the case in which Singla, the then Member (Staff) of Railway Board Mahesh Kumar and eight others have been chargesheeted for the offence of criminal conspiracy under the IPC and relevant provisions of the Prevention of Corruption Act.
The call to make brand ambassadors accountable has rattled filmstars and sports stars.
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