Sandeep Goyal

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KochharGate: A Litmus Test For CBI

In Chanda's defence, one can always say, why would the Videocon Group take care of her husband as a quid pro quo to get a loan? After all, the group has taken money from the entire banking industry......

The Floating Lanterns Of Hiroshima

The Hiroshima event is not just about the 10,000-odd lanterns that float down a river.It is about remembrance.It is about dignity.It is about respect.It is about love, observes Sandeep Goyal.......

How Many Children do BJP MLAs in UP have?

Given the controversy over the Uttar Pradesh government's population control policy, Hemant Shivsaran/Rediff.com digs deep to find out how many children BJP legislators in UP have. IMAGE: Uttar......

Where did Juhi Chawla go wrong?

Where Ms Chawla seems to have erred is that she has not been able to build the desired credibility required to champion the cause she took to court, identifies ad guru Sandeep Goyal. IMAGE: Juhi......

Are hashtags really political ads?

The Election Commission has done its homework pretty well on the political hashtags, observes ad guru Sandeep Goyal. Illustration: Uttam Ghosh/Rediff.com The Election Commission's Media......

How Reliance Retail plans to become 'atmanirbhar'

A few days ago, Reliance Retail surprised the market by acquiring the Campa brand from Delhi-based Pure Drinks Ltd for Rs 22 crore. Photograph: PTI Photo A successful cola brand in the eighties,......

IPL rights base price doubles to Rs 32,890 crore in five years

The Board of Control for Cricket in India (BCCI) has pegged the base price for the combined IPL media rights at Rs 32,890 crore, nearly double the Rs 16,347 that Star Disney paid five years ago.......

Start-ups, IPL auctions & the Veblen Effect

India added three unicorns per month in 2021 to nearly double the overall number to about 85 at last count.And there are many gazelles and cheetahs in the pipeline. All gunning to be unicorns (and......

Age-defying chemistry of the Khans & the cola fizz

Pepsi and Coca-Cola’s target audience is in the 20s, or younger. Brand experts debate whether the last of cinema’s ‘superheros’ transcend the age gap. Akshara Srivastava......

Is Indian advertising ready for metaverse?

Every brand and company in India too will soon need a metaverse strategy, notes Sandeep Goyal. Illustration: Dominic Xavier/Rediff.com During his quarterly results call in late July, Facebook CEO......

Why Pepsi Roped In Ranveer Singh

Photograph: Kind courtesy RanveerSingh/Instagram Pepsi has signed up Ranveer Singh as its new brand ambassador as it switches to a new tagline -- 'Rise Up, Baby!' The change in tagline......

Pushpa Effect Makes Allu Arjun Brand Star

A little bird in the know of things tells me that Allu Arjun will most likely become the face of a global cola brand very soon.And he has jacked his brand endorsement price to an unheard of Rs 7.5......

Why '83 Failed At The Box Office

The film didn't offer the entertainment which everyone sought -- it was out-and-out a docu-drama, not a masala movie, notes Sandeep Goyal. Photograph: Kind courtesy Ranveer Singh/Instagram......

Aryan Episode Won't Affect Brand SRK

SRK's persona and brand power has been built over nearly 30 years of public acclaim and love.Brands perhaps believe that his troubles are transitory and that as a human brand he has long legs......

So Which Bond Do You Like Best?

What is the magic in the make-up of 007 that keeps us coming back again and again?asks Sandeep Goyal. IMAGE: Daniel Craig as James Bond in No Time to Die, the latest 007 movies. Even the most......

IPL 2024: Full list of released, retained and traded players

IMAGE: Featuring in the retained player’s list, Mahendra Singh Dhoni will captain the Chennai Super Kings in IPL 2024. Photograph: BCCI The curtains dropped on the IPL trade window on......

IPL: Upbeat MI hold the edge vs Titans in Qualifier 2

IMAGE: Mumbai Indians celebrate winning their IPL 2023 Eliminator match against Lucknow Super Giants on Wednesday. Photograph: BCCI Akash Madhwal's breathtaking bowling performance against Lucknow......

IPL Eliminator: Confident MI ready for showdown with LSG

With MI's batting finally clicking, LSG bowlers have task cut out IMAGE: Rohit Sharma-led side would like to make the most of the proverbial 'life' to go the distance and win their sixth......

MI need big win over SRH to keep play-off hopes alive

Unlike Rajasthan Royals, who finished the league stage with 14 points and a superior NRR of 0.148, Mumbai Indians can do one better and end up with 16 points if they win big. IMAGE: Mumbai......

IPL: LSG look to halt Mumbai's charge in crucial clash

IMAGE: Suryakumar Yadav is fourth highest run-getter in IPL 2023, with 479 runs in 12 matches, including four fifties and a century, at an amazing strike of 190. Photograph: BCCI Mumbai Indians......

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