The sportswear major has picked the activity to encourage a community around it in colleges.
Nike India on Wednesday announced a three-year partnership with the Mumbai School Sports Association, the only all encompassing school sports association of its kind in the country.
Summary of sports events and persons who made news on Friday
The girl, wearing a matching fuchsia Nike kit and sporting a temporary tiger tattoo on her left forearm, emphatically cheered Aryna Sabalenka on
With Adidas sponsoring both teams in Sunday's World Cup final, the German sportswear brand has declared victory over U.S. rival Nike in the latest round of its battle to remain the biggest global football brand.
World number one golfer Rory McIlroy has parted company with his first corporate sponsor ahead of confirmation of a deal that will make him the new face of sportswear giant Nike.
Adidas says the BCCI granted Nike only sponsorship and licensing rights and trademarks of the batsman only while playing for the country.
Decathlon is expecting to double its business in the country in the next three to five years, Decathlon India CEO Sankar Chatterjee said, according to local media reports.
Mahindra United registered two impressive victories on the second day of the Nike-Manchester United Premier Cup (under-15) South and West Zone football qualifiers in Margao, Goa, on Thursday. First they beat Sporting Clube de Goa 1-0, and followed it up with a 2-0 win over Air India 2-0.
World No 1 golfer Rory McIlroy praised the clubs of his new sponsor Nike on Monday saying he was hitting the ball further than ever after agreeing a multi-year sponsorship deal with the U.S. sportswear firm.
Naomi Osaka dons tutu 'super suit' in triumphant US Open return.
Nike Inc, the world's largest sportswear maker, said it had ended its contract with Manny Pacquiao after the Filipino boxer described gays as "worse than animals".
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The 'Air Zoom Yorker' has been specially developed for fast bowlers.
Agnel Gladwin, Yuki Bhambri, G K Shwetha and Nandita Krishnan will represent India at the tournament in South Africa.
From bold colour-blocking to sleek silhouettes, US Open 2024's collections feature the latest trends in tennis fashion.
Because billions of people around the world will be watching these brand ambassadors, what they wear during the Olympics is highly regimented, leading to complicated wardrobe changes.
Hong Kong-headquartered Growth-Link Overseas has announced it would invest Rs 300 crore to build a manufacturing facility for Nike footwear at Cheyyar, near Kancheepuram in Tamil Nadu.
Defending champions St Stephen's Football Academy moved into the semi-finals of the Nike-Manchester United Premier Cup (MUPC) under-15 India finals holding Viva Kerala goalless at the Nehru Stadium in Margao, Goa, on Tuesday. Earlier in the day, St Stephen's scored a 4-0 win over Sporting Clube de Goa. Joining St Stephen's in the semis are Kalyani Municipality Academy, Raghav FC and Salgaocar SC.
Salgaocar S C scored a fluent 3-0 victory over Mumbai Schools Sports Association on the opening day of the Nike-Manchester United Premier Cup (MUPC) under-15 India football finals at the Nehru stadium in Margao, Goa, on Monday.
A brace by Nitendra Chandra helped Mahindra United beat Churchill Bros 3-0 on the opening day of the Nike-Manchester United Premier Cup (under-15) South and West Zone football qualifiers at the Nehru stadium, in Margao, Goa, on Wednesday. The other goal was an own goal by Churchill Brothers' Jesel Baretto. In another match, played at the Raia Football ground, Mumbai Schools Sports Association were held to an 1-1 draw by Barca FC.
A 36-year-old Indian-origin man has been shot and killed after a teenage boy robbed a convenience store in the United States state of North Carolina, authorities said.
The jersey is made from Dri-FIT fabric, a Nike patented technology, which reduces cling and enables the skin to breathe better.
The real fashion standout is Carlos Alcaraz, the 20-year-old sensation, who has adopted a unique sleeveless look.
BCCI vice president Lalit Modi told reporters that the contract is for the period from January 1, 2006 to December 31, 2010.
This season the football extravaganza was not all about great football, but about a green revolution that has taken the world of sports by storm.
German sportswear company Puma will become the kit supplier to English soccer club Arsenal from next season in a deal worth more than 30 million pounds a year to the Premier League leaders.
US market leader Nike and German rival Adidas are locked in their own Olympic battle to boost athletes' performance and squeeze maximum value out of next month's Games in London.
Nike is not worried about the economic slowdown. 'Our consumers are not price conscious, they look for quality products and hence price plays a lesser role. As such, the slowdown in the economy is actually an opportunity for retailers as there is a correction in rentals This augurs well for our business and it will be reflected in our increased ad spends,' says Tarun Puri, MD and GM, Nike India.
With every tackle, save and goal, a simultaneous off-the-pitch marketing battle is being fought between official FIFA World Cup sponsor Adidas and arch-rival Nike Inc to dominate social media to promote their brands.
Police in several cities around the United States on Friday were called to stores to manage unruly shoppers seeking Nike's new Air Jordan athletic shoes.
The MRTPC on Monday adjourned hearing on the petition by sportswear company Adidas seeking restrain on rival Nike's "misuse" of cricketer Sachin Tendulkar's images for promotions when not playing for the country.
Nike India has found an unusual display space to promote its apparel, footwear and accessories among women. The company has partnered with fitness centres Gold's Gym and Chisel to showcase its products.
Salgaocar Juniors defeated Mumbai FC in a keenly-contested final to emerge 'India Champions' in the Indian leg of the NIKE-Manchester United Premier Cup. In a close match, at the Bharti Vidyapeeth grounds in Pune on Tuesday, goalkeeper Aldrich Fernandes saved three scoring attempts by Mumbai FC Juniors (U-15) before the Goa-based club won the summit clash 5-4 via the tie-breaker.
Nike will supply apparel, footwear and equipment to India's various football teams.
Harmanpreet, Sreejesh shortlisted for FIH Hockey Stars Awards
The Indian Women's Hockey Team lost 1-4 to Germany in the first of the two matches against the hosts played here at Wiesbaden on Tuesday.
