News for 'nielsen'

How brands are wagging the digital tail

How brands are wagging the digital tail

Rediff.com10 Jul 2015

According to Nielsen India online viewership has doubled since 2011.

Chennai Open: Wawrinka moves to quarters, Youzhny pulls out

Chennai Open: Wawrinka moves to quarters, Youzhny pulls out

Rediff.com2 Jan 2014

Top seed Stanislas Wawrinka scored a clinical 6-3, 6-1 win over Benjamin Becker to progress to the quarter-finals of the ATP Chennai Open even as second seed Michael Youzhny conceded his singles match in yet another the player pull out in Chennai.

40 years....and now: How Horlicks grew up with the times

40 years....and now: How Horlicks grew up with the times

Rediff.com2 Oct 2014

Advertising taglines such as 'Bright in studies, bright in sports' attempted to drive home the message that Bournvita, a chocolate drink, could build a child's mental and physical faculties.

The feud over Indian Readership Survey

The feud over Indian Readership Survey

Rediff.com3 Sep 2014

The return of Indian Readership Survey numbers has met with a silent response.

Can the Bose legacy upset Mamata in Kolkata?

Can the Bose legacy upset Mamata in Kolkata?

Rediff.com6 Apr 2016

'We must delink religion from politics' 'Leaders with vested interests have brought religion into politics.' Netaji's grandnephew Chandra Kumar Bose, the BJP candidate against Mamata Banerjee, on the campaign trail.

Bombay House turns evangelist for new Tata products

Bombay House turns evangelist for new Tata products

Rediff.com18 Mar 2015

Bombay House turns evangelist for new Tata products.

How to create a bestseller

How to create a bestseller

Rediff.com3 Apr 2017

Shuma Raha finds out how writers are using social media to produce bestsellers.

E-commerce boom spells doom for big retailers

E-commerce boom spells doom for big retailers

Rediff.com14 Nov 2014

The threat may be a decade away, but it has brick-and-mortar sellers rethinking their strategies and banking on the govt to regulate online companies.

Euro qualifiers PHOTOS: Ronaldo tricks for 10-man Portugal; Germany win big

Euro qualifiers PHOTOS: Ronaldo tricks for 10-man Portugal; Germany win big

Rediff.com14 Jun 2015

Schuerrle hits treble for the world champs; Lewandowski helps Poland thrash Georgia

IBL auction: Saina in Hyderabad, Lee Chong Wei goes to Mumbai

IBL auction: Saina in Hyderabad, Lee Chong Wei goes to Mumbai

Rediff.com22 Jul 2013

Saina Nehwal's wish to be in her home team came true as Hyderabad Hotshots bought the Indian star for USD 120,000 but world number one Lee Chong Wei proved to be the costliest, going to Mumbai Masters for USD 135,000 in the inaugural Indian Badminton League's players auction on Monday.

Are you addicted to online shopping?

Are you addicted to online shopping?

Rediff.com16 Nov 2015

Online shopping is becoming an obsession, a distraction and a cause of distress for a rising number of Indians. Are you a Compulsive Online Purchaser?

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