Advertisers take to pitching family values and social causes, giving celebrity endorsers and flamboyance a miss. Nikhat Hetavkar reports.
Football's Carli Lloyd seen as marketing darling, analysts say.
The firm, which traces its origin back to 1862 in a humble Kolkata bakery and its subsequent listing on the bourses in 1918, says that it now wants to grow "substantially" and not just rest on its laurels.
Online retail is increasing market share rapidly.
The English 'keeper will become first woman to play alongside men in an elite cricket competition in Australia Two years ago she'd played beside men for Walmley in the Birmingham and District Premier League in England.
If even a fraction of the 175 GW target is achieved, India's reliance on coal and oil would be reduced, says expert.
Eat what you love but remember to burn extra calories and fight fat.
Slamming the media for trying to "delegetimise" President Donald Trump by false reporting, his top aides have said the new administration will fight back "tooth and nail" against it and can even "rethink" its relationship with the press.
Portugal captain Cristiano Ronaldo struck his fifth international hat-trick, including a spectacular volleyed opener, to lead the European champions to a 5-1 win over the Faroe Islands in their World Cup qualifier on Thursday.
It reverses the supply chain to customise part of its line-up, but the challenge is in sustaining it.
A rematch of the All England final between India's Saina Nehwal and world champion Carolina Marin is on the cards with the two stars given first and second seeding in the Yonex Sunrise India Open Superseries to be played from March 24.
A year ago, Yippee had 14 per cent, according to industry.
Feel the pinch of predatory pricing by e-tailers
For a brand that is still heavily reliant on traditional brick-and-mortar channels, airports are its new malls, drawing in young travelling professionals and encouraging impulse purchases.
While the government's demonetisation move is aimed at curbing under-invoicing, the worry was that retailers would de-stock in the short term, impacting sales.
The first step is to estimate the retirement corpus you would need and to compute the approximate amount you can set aside every month, says V Viswanand, Senior Director and Chief Operations Officer, Max Life Insurance
India's fast bowlers led by Varun Aaron made full use of the seamer-friendly conditions, as they dismissed an inexperienced Cricket Australia XI for 219 on Day 1 of their opening two-day warm-up match in Adelaide, on Monday.
Gunning for yet another Grand Slam title, India's old war horse Leander Paes and his Czech partner Radek Stepanek have been seeded fifth at the Australian Open and they will open their campaign against Czech pair of Lukas Dlouhy and Lukas Rosol.
A Russian medallist at the Pyeongchang Winter Olympics is suspected of having tested positive for a banned substance, a source at the Games said on Sunday, in a potential major blow to Russia's efforts to emerge from a drug-cheating scandal.
The move marks a significant ramping up of one of Facebook's most closely watched new advertising products, which analysts believe could help the Internet company capture a bigger slice of lucrative brand advertising budgets.
Arnab Dutta traces how Bira 91 is already among the top two in the premium segment in all the cities that it is present in today and how it is giving larger brands Kingfisher and Budweiser a run for their market share.
'Maggi noodles belong to the consumers.'
Getting a good night's sleep, it seems, isn't as easy as it is made out to be.
Some might contend that a candidate for being termed the most corrupt (or corrupting) country in the world is Switzerland.
'Chinese pressure on Taiwan is unlikely to ease till Beijing feels that stability is being restored in the Sino-US relationship,' says former RAW officer Jayadeva Ranade.
The company, which recently hit the run rate of $1 billion in gross merchandise value ahead of the target date, is the largest mobile phone retailer in the country, counting online and offline stores, estimates show.
Celebrities will become more responsive to consumer concerns about the brands they endorse.
The timing of the flyover collapse couldn't have been worse for the CM with the assembly elections just days away.
Creating a market for premium coffee is a challenge.
Chelsea struck the woodwork twice but could not find a breakthrough in an entertaining 0-0 Champions League draw at Dynamo Kiev on Tuesday that left everything to play for in Group G.
Vanita Kohli-Khandekar reports on the ongoing battle for the top spot between publishers S Chand and Navneet.
Australia batsman Phillip Hughes remained in critical condition in a Sydney hospital on Tuesday after undergoing emergency surgery for a sickening head injury sustained when struck by a ball during a domestic match.
Luca di Montezemolo's resignation as Ferrari chairman on Wednesday severs an historic link with the company's late founder Enzo and marks the end of an era for Formula One's most successful and glamorous team.
Yuki Bhambri became only the third Indian to reach the singles quarter-finals of an ATP World Tour event at home after winning his second round against an unfit world number 16 Fabio Fognini even as Ramkumar Ramanathan's fairytale run came to an end in Chennai on Thursday.
Hyderabad Hotshots stormed into the final of the inaugural Indian Badminton League after a convincing 3-0 victory over Pune Pistons in the first semi-final in Hyderabad, on Wednesday.
Patanjali continues to take its peers head on.
India's Australia tour started on a positive note, following a commendable all-round display against Cricket Australia XI, as the two-day practice match ended in a draw in Adelaide on Tuesday.
Both competitive intensity and environmental factors are contributing to the leading oral care brand's pain points
Relaunched and indigenous brands fare better in India.
Hyderabad Hotshots, spearheaded by Indian badminton icon Saina Nehwal, brought down the high-flying, unbeaten Pune Pistons with a comprehensive 4-1 victory in the Indian Badminton League, at the NSCI courts, in Mumbai.
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