The online ad segment is expected to grow at a compounded annual growth rate of 25 per cent between FY'2011 to FY'2013.
Interview with Anant Gupta, HCL Tech's president and chief executive officer.
More than the revenue component, the movies gain hugely in terms of visibility and reach, reports T E Narasimhan.
'Indian doctors have also been wary of patients learning about drugs and brand names.' 'Probably harking back to the Brahmanical tradition of preserving information and knowledge from getting polluted by the lower classes,' says Ambi Parameswaran.
Right marketing and product strategy have helped Falguni Nayar build a beauty retail business.
Rupert Murdoch-led News Corp has acquired 25 per cent stake in real estate portal PropTiger.com for $30 million.
The 100MB app casts the cricketer in a digital avatar that can be used in a variety of ways. Celebrities, Urvi Malvania reports, are increasingly leveraging their fan following in the real world to build virtual empires.
In about a year, top e-commerce companies are expected to raise as much funds as the three sector leaders raised in about five years.
The profit boost for studios will in large part be driven by the rush for local-language content from platforms like Netflix Inc
The most happening Windows-based laptops and smartphones that you can gift to your loved ones this Diwali!
Martin Sorell on how effective is Modi's media strategy
Brand associations have helped Priyanka Chopra-starrer gain traction in traditional and digital media.
The German auto maker is clawing back up the brand charts as it fights off competition from Audi, BMW in the Indian market.
Sources indicated that Tata Salt has set aside about 8-10% of their marketing budget for the Olympics this year.
India on Thursday sought strengthening of SAARC monitoring desks on terrorism and drugs, underlining that illicit funds generated from narcotics and fake currency networks are being fed into supporting terror activities
The 'bumbling liberal' and the 'neo-fascist' are two sides of the same coin. Neither has place in a moderate India, says Nikhil Inamdar
Apple CEO landed in Kanpur for IPL match as jet to Vizag was late; he also got to see Lucknow
Guess how many screens Happy New Year will be shown in!
An old consumer electronics warhorse looks to leverage its past.
More people from the content side should be running the business of media if the industry has to grow, Bloomberg's Parry Ravindranathan tells Vanita Kohli-Khandekar.
IFFCO is reaching out to the young Indian urban professional.
Relaunched and indigenous brands fare better in India.
MS Dhoni-led team has lost its number one position to Kolkata Knight Riders.
Digitally driven businesses have cut short the time to market significantly.
India Inc is shying away from investing in digital technologies.
For the past few years the top brass at Pearson did pretty well to grapple with the threat of digital disruption.
Harvard, age and experience have changed Ekta Kapoor in ways that will stand her in good stead as she attempts the biggest transformation Balaji Telefilms has seen.
Despite having the third-largest internet user base in the world, India does not feature in the top ten e-commerce markets
The deal will build the most significant media platform in the world.
'This is India, bhai. This kind of country does not exist anywhere in the world.'
No one is quite sure when the soft launch is likely.
Like last year, this year too smartphones dominated the most successful launches taking the top three slots, with two auto brands completing the top 5 line-up.
'We eat first, they later; we sit on chairs and they on the floor; we call them by their names and they address us by titles,' writes Tripti Lahiri, author of Maid in India.
People are now increasingly using the digital platform to meet a new 'person'.
Since its launch in 1985, Frooti has been an instant hit with kids.
One of Indian TV's most famous faces tells Kanika Datta why and how she hopes to reinvent herself in the uncharted territories of multimedia and think tanks
The military knows very little about the world of journalism and has no plan in place to learn more, says Ajai Shukla
With India's communication needs outstripping neighbours', companies are finding it easier for campaigns to be either based out of or outsourced to Indian agencies.
The Glazers are unlikely to ever be liked, let alone loved, by fans of Manchester United. The fiercely private American family that bought the famous English soccer club 10 years ago has been widely depicted by the team's fans and the British media as seeking to bleed the club dry after leveraging it up with debt.
Lessons Nestle must learn from its big mistakes
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