'Her outstanding performance in the World Cup has definitely added to her brand value significantly. The high WPL bids validate it more.'
World Adult Day is a reminder that adulthood isn't a milestone you hit at 18 or 21, it's the everyday reality of managing life on your own, taking responsibility, making decisions and figuring things out without a parental safety net. Today, 27-year-old Krushant opens up about how living alone has taught him what 'grown-up' life is really like.
Across the board, brands use influencers like a Bhuvan Bam or Kusha Kapila as the second or third rung of their strategy. The first rung is always a celebrity that has been created outside the Internet, through mainstream media.
In order to introduce standardisation between online publishers and agencies, the Internet and Mobile Association of India has introduced a credit policy and accreditation process for all agencies dealing with online advertisements.
Mumbai-born author Salman Rushdie has endorsed Kamala Harris's candidacy for the US presidency and said he believes she is the person who can prevent former president Donald Trump from dragging the country towards authoritarianism.
American writer HP Lovecraft famously said that the oldest and strongest of fears is the fear of the unknown. For present-day advertisers and celebrities, this fear is showing up in the response they receive from social media to their brand communication. This is something AU Small Finance Bank and online food delivery platform Zomato recently experienced with their advertisements.
Whether you are a fresh graduate, self-employed, an entrepreneur or a CXO, using LinkedIn strategically can put your career on an upward trajectory.
'Indian creative and digital agencies seem to be completely missing the mark,' says advertising and media veteran Sandeep Goyal.
'The tipping point for digital in China was the evolution of the mobile ecosystem.'
95 per cent of advertising inventory has been sold on television and 18 on-air sponsors have been signed up so far, the highest for any season.
Engineering graduates specialising in artificial intelligence and machine learning can earn up to 24 lakh a year, says Saran Balasundaram, founder and CEO, HanDigital, a talent consulting firm.
Are Indian teenagers deserting Facebook? If not the whole hog then gradually? Where are they going instead? Why?
Small and big advertisers are making their presence felt this year far more than they did earlier, bringing a smile to the faces of the tournament's organisers and partners.
Will the warning shots from giants like Unilever and P&G break digital growth?
As part of this expansion plan, IBM will hire 1,000 employees across the globe to create new models of engagement through data and design.
W12 Studios will be part of TCS Interactive, further strengthening the already impressive array of creative and experience services it offers
By toxic, the reference is to material that whips up hatred, is discriminatory in nature and has explicit sexual and pornographic content.
'You have to tear it all down if you want to build something new tomorrow.'
The Marylebone Cricket Club has released a first ever Laws of Cricket app. Free to download, 'MCC Laws of Cricket' includes easily digestible explanations of each Law, new imagery and animations and a special Laws quiz.
True Blue, a menswear label that Arvind has created with cricketer Sachin Tendulkar, is being extended into an exclusive traditional apparel brand for men called True Blue Handcrafted.
The under-one-minute films are titled 'Menu Cards, Mom and Neighbours'.
The Prime Minister and and President gracing ads for Reliance Jio and Bandhan Bank have put the spotlight on this trend.
As Samajwadi Party chief Akhilesh Yadav criss-crosses Uttar Pradesh to drum up support, the ruling party's hi-tech 'war room' in Lucknow is working round-the-clock as his "eyes and ears" to breathe life in his hectic electioneering by updating him on all key developments.
Recently, the company has released videos on Maggi.
In Mumbai, Xenium, an interactive digital agency, is launching a VR lounge later this month.
In Mumbai, Xenium, an interactive digital agency, is launching a VR lounge later this month.
ASCI has released norms for fairness creams, saying these would go a long way in ensuring ads do not discriminate against people with dark skin.
In conversation with Anil S Nair, CEO & Managing Partner at L&K Saatchi & Saatchi India.
'As the world changes, we will be on a constant change programme too,' advertising agency J Walter Thompson Global Chief Executive Officer Tamara Ingram and South Asia CEO Tarun Rai tell Viveat Susan Pinto.
This is an effect of general slackening in economic growth; however, this is not true of digital media, where business is booming.
Cheil India has a strong presence in the retail and shopper marketing space.
Martin Sorell on how effective is Modi's media strategy
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