Coke draws up Rs 11k-cr plan to sell frozen fruits, juices. Firm also considering launching frozen Fanta and Coke.
'I just lucked out.' 'I got good roles. I was in the right phase, selected at the right time.' 'But I had no great ambition.' Suchitra Krishnamoorthy gives us a glimpse into her career.
Be it soft drink ones such as Coca-Cola, beer maker SABMiller or packaged water firm Bisleri, they are all measuring the water consumed for bottling every litre of their retailed drinks, trying to cap this and replenish the sources.
Riding on a strong health trend, both Coca-Cola and Pepsi have been strengthening their non-carbonated offerings in India for some years now.
The French designer, who famously lost 90 pounds by drinking only the low-calorie drink, has launched three bottles which will bear his name and immediately recognisable ponytailed silhouette, reported Daily Mail online.
For 2020, 13 brands are said to be on board already and advertising rates have been fixed at a premium of 10-15 per cent over 2019.
Here's a look at the top 10 ad jingles, which used old Bollywood tunes.
It's impossibly difficult to make a great film about a superhero who uses a country's name as his own.
Self-taught photographers Daniel Rueda and Anna Devis, a creative duo from Valencia, Spain, have been travelling the world since 2014, posing each other amongst unique geometric elements found in buildings across Europe. Using their creativity, their clever poses, building faades become theatrical backdrops, spiral staircases turn into playgrounds, and windows are transformed into versatile props. Here's a look at some of their playful and interesting works.
'Would you as the PM go through all the elaborate trouble of an interview, face all the tough questions from dogged journalists, who know what they are talking about, and yet end up with a result where more people are talking about the journalist than you?' 'It begs the question: Why go with an amateur when you can draft a professional?' 'Hence, I suspect, an adman.' 'In other words, let's cut to the chase: Thanda matlab Coca Cola!' notes Udit Misra.
Coca-Cola Classic became the No.1 drink in the US with a sales of more than 1.6 billion cases sold in 2010.
While Star was expecting around Rs 1,800 crore as ad revenues from the television and digital media, it may end up getting Rs 1,500-1,600 crore now, after factoring in the washouts and India not being able to reach the final.
Given that teens as a segment forms a critical part of Coca Cola's spend, a significant part of the annual budget will be spent on Coke Studio.
'KRN's journey from a humble cottage in Uzhavoor to Rashtrapati Bhavan in New Delhi was no less spectacular than that of Abraham Lincoln from the log cabin to the White House'.
Master blaster Sachin Tendulkar is understood to have finalised a three year endorsement deal estimated around Rs 20 crore with beverage major Coca Cola, after rival PepsiCo dropped him about two-and-half years back.
To have a bigger slice of the estimated Rs 2,698-crore market growing at 25 per cent, Coca-Cola India has unveiled the summer campaign for its mango drink, Maaza.
The company said it is launching its new television commercial in India as part of the 'Brrr' campaign, which has run in around 41 markets across the globe.
Rasna was the ubiquitous soft drink served at home and large gatherings from the late-70s to the early-90s.
The plant at Pudussery was found to have been depleting the water table in the locality over the years.
The concern is that the scheme may not take off, like its precursor in the previous five-year plan.
The Centre, under attack for rising sugar prices, is weighing the option of asking bulk consumers, like makers of sweets, soft drinks, fruit juice, chocolate, ice cream and biscuits, to use only imported refined sugar instead of buying domestic supplies.
Just four years before, Coke factories consumed over four litres of water for every litre of beverage sold. Now, it is 2.5 litres, a reduction of 34 per cent.
Coca-Cola's sports-loving CEO on the strategy that has helped him steer the soft drinks giant out of various crises.
One of the richest persons in the world, Buffett is the chairman and chief executive of the conglomerate Berkshire Hathaway, which has holdings in diverse firms like Coca-Cola and Swiss Re.
How Asif Shaikh designed Vantablack, Earth's darkest building
Some of the country's leading FMCG companies they include Nestle, Coca-Cola and Tata Coffee - are investing over Rs 1,800 crore (Rs 18 billion) in the next few months to expand capacity or for inorganic growth.
Leading sponsors of football's world governing body have demanded independent oversight of FIFA's reform process in an open letter published on Tuesday ahead of a key meeting to finalise proposed reforms at the scandal-plagued organisation.
Companies, so far, were constrained by the provisions of Articles 370 and 35A, which restricted the purchase of land and hiring manpower.
Sri Lanka might have handed India its biggest ODI defeat in terms of balls remaining on Sunday, but captain Kumar Sangakkara feels the islanders' best victory against the team came way back in the year 2000 in Sharjah.
The Union finance ministry may have to battle it out in court with the sponsors of the Indian Premier League cricket tournament to make them comply with its service tax payment demands.
George Fernandes' underground crusade against the Emergency catapulted him among the leading opposition figures.
World Cup sponsors are in an awkward position, experts said, because they are under pressure from consumers to distance themselves from any corruption, but such sponsorships are lucrative in the long term.
The 14-member Committee, headed by additional chief secretary K Jayakumar, also recommended setting up of a tribunal to take the legal process forward since it would not be possible to the affected people to individually fight the legal battle.
Global Cola majors Pepsi and Coca-Cola have decided not to sell their high calorie sugary products in primary and secondary schools across the globe.
Behind the scenes, sponsors who have pumped billions of dollars into the Tokyo Olympics have grown increasingly nervous about how the coronavirus outbreak will impact the tournament.
Football usually plays second fiddle to cricket in India when it comes to the popularity of the two sports. But international football has a huge fan base.
Coca-Cola's acquisition of British coffee chain Costa, its biggest acquisition of a brand in history, faces three challenges in India.
Homegrown cellular phone handset maker Micromax said on Friday said that its Chief Executive Officer Deepak Mehrotra has quit the firm.
The Tata Group has been named the world's eleventh most reputed company, according to a study compiled by United States-based Reputation Institute.
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