India's largest cola brand Thums Up to make international debut in March
For 2020, 13 brands are said to be on board already and advertising rates have been fixed at a premium of 10-15 per cent over 2019.
Carbonated soft drinks, bottled water and mobile handsets could become costlier soon.
It is also testing a concept sourced in Australia, storing local fruit in an ice dispenser, freezing it and offering it to consumers as a sorbet without any artificial sweeteners or flavours.
The entire series consists of the shorter format of cricket, which draws more audiences.
Since he took over as president of Coca-Cola's India and Southwest Asia business a year ago, T Krishnakumar, popularly known as KK, has focused on bringing agility to the company amid heightened competition.
Residents in the vicinity alleged over-exploitation of groundwater.
As many as 80 brands are riding the digital and television broadcast this year.
In 2012, Akula quit as chairman of Bharat Financial Inclusion (formerly SKS Microfinance), which he'd founded and led to a successful initial public offering
Bubbly is the latest in a string of brands that are touching the three-digit mark quickly.
Globally, Coca-Cola offers Fanta in various fruit-based formats. Apple, Strawberry, Pineapple and Creaming soda are a few of the 90 variants that are available in different markets, apart from orange.
Even as traders in Tamil Nadu continue to boycott Coke and Pepsi, a few homegrown beverage brands are raking in the profits, says T E Narasimhan.
It is not easy for an FMCG brand to make a comeback if it has been out of consumer's reckoning for some time. Moreover, a protracted battle between the owners and then closure of a large number of outlets at one go might have sent some very negative signals to many, says Sneha Bhattacharjee.
A call by the Traders Federation in Tamil Nadu to ban sales of Coca Cola and Pepsi soft drinks came into effect on Wednesday with its president A M Vikrama Raja declaring drinks as 'toxic' for consumption.
Whether they live away from their families or with them, all CEOs struggle with work-life balance, says Shyamal Majumdar.
Experts question Nestle's silence over Maggi controversy.
Despite the onslaught of international brands -- Coke and Pepsi -- the fizz has not gone out of India's very own cola brand, Surajeet Das Gupta.
Venkatesh Kini, business unit president, Coca-Cola India and South West, shares his plans with Arnab Dutta.
Though the intent has been hailed as good for the economy, teething problems remain with a five-rate structure for various goods and services
From middle-class it is middle-income India, marketers are chasing for volumes. The 166 million households in this category is the new focus.
"I am a corporate story teller. I write stories that people can relate to," says Partha Basu, author of Mid-Career Crisis...why some sail through and others don't, in which he charts out a plan to tackle mid-career crisis and offers insights into how you can achieve success in your career.
The introduction of the two new products is an indication of the importance of India as a market.
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