Quiet hiring allows employees to expand their skill sets, making them more versatile and valuable to the organisation, says Sonica Aron, founder of the HR consultancy firm, Marching Sheep.
'Thirty per cent of the world's deaths in young people, due to heart disease, are encountered by people in India.'
With an urge to get employment, thousands of workers from across the country boarded trains to Lucknow to try their luck in the recruitment drive taking place in Lucknow, to work in war-torned Israel.
Globally, companies like Coca Cola, P&G and Unilever have adopted the performance-based model. In India, the trend is gradually catching on. A Coca Cola India spokesperson said the company is in the process of moving from an input-cost based compensation system for its agency partners towards a value-based one. This model is about paying agencies for results, not activity. HUL refused to comment, citing policy constraints on speaking about remuneration.
Ken Segall says marketing campaigns should be simple.
Although IPL 2023 had a drop in advertisers during opening match, TV and digital viewership has seen an increase by 29 percent.
The prime minister and his cabinet will be compelled to do what governments in other democracies must: Listen to criticism from citizens and tolerate it and even learn from it. In doing so, perhaps they can also get a laugh out of the material, as many of us so often do, notes Aakar Patel.
The time will come when Indian readers will head that way too, so India Inc will have to rethink traditional ways of controlling information flows.
The National Institute of Advertising invites applications for its one-year Post Graduate Diplomas.
The stock of footwear major Bata India has been the highest gainer among larger listed footwear companies since the start of the month on expectations of a recovery in the value segment, new launches and measures by the new government to boost consumption. The third largest footwear maker by market capitalisation has been trailing its peers over the past few quarters due to the slowdown in the mass segment market which accounts for a significant chunk of its revenues.
The gang allegedly contacted childless couples desirous of adopting babies through advertisement, on social media platforms like Facebook page and WhatsApp groups.
Excerpts from Omkar Sane's book Welcome To Advertising! Now, Get Lost.
For the first time ever, Air India (AI) has decided to induct Indian pilots on a five-year contract, giving rise to fear among the Indian Pilots Guild (IPG) that sacked pilots might not be inducted on a permanent basis.
'Ranbir Kapoor has only one film as does Salman Khan.' 'Hrithik Roshan only has War 2.' 'Ranveer Singh has no film on floors today.'
Official telecaster Prasar Bharati has got Life Insurance Corporation, Maruti, Suzuki, Insurance Regulatory and Development Authority (IRDA), Indian Oil Corporation, BSNL and Samsung on board as sponsors for telecast of the forthcoming Beijing Olympics. But with the tournament starting on August 8, Prasar Bharati is yet to have a presenting sponsor.
From the time he first rose to prominence during the movement against the then UPA government, Arvind Kejriwal has regularly grabbed headlines for his surprise moves and decisions. Here are 10 such instances.
On the occasion of the 25th anniversary special premiere of Sarfarosh, actor Aamir Khan treated fans with a big update on the sequel of the film.
30 per cent of the total AD spend this financial year will be on cricket.
30 percent of the total ad spend this financial year will be on cricket.
'In the second half of 2024, about 60% of startup jobs will be taken by entry-level candidates with 0-3 years of experience.'
The India Test side's continued freefall in Australiahas infuriated the media and angered fans back home but advertisers and broadcasters are refusing to give up on cricket, given a lack of alternatives and the fickleness of local supporters.
'If the government sincerely addressed the issue of missing persons, it would alleviate 80% of the grievances in Balochistan.' 'No matter how many development projects Islamabad announces for the region, the people will remain upset as long as their loved ones are missing.'
French organisers turned Paris into an open-air Olympic playground where everyone was invited, with or without a ticket.
I am happy I didn't knock anyone down, driving recklessly or trying to show off. However, in one instance of road rage (the consequence of arguing with a driver who disrespected my right to cross the road peacefully) I did find a man in a SUV taking his anger out on me by driving his vehicle over my feet, recalls Shyam G Menon.
The Pakistan Cricket Board has decided to appoint Muhammad Yousuf and Abdul Razzaq as interim head coach and assistant coach respectively for the home T20 series against New Zealand later this month.
Questions that the state had come to recognise over time but consistently delayed treating seriously because doing so requires an overhaul of perspective and lifestyle, notes Shyam G Menon.
'They have not mentioned the word minorities. They say scholarships will be given to marginalised communities'
Top Congress leaders from Karnataka led by Chief Minister Siddaramaiah on Wednesday held a protest in Delhi against the Centre over alleged injustice to the southern state in devolution of taxes, sparking a fierce slugfest between the party and the Modi government.
With the rise of ultra-luxury housing in India comes ultra-customised marketing. Developers selling high-end homes, priced above Rs 20 crore, are moving away from traditional marketing for these homes to newer methods, such as painstaking profiling of customers before showing them the property, augmented reality for visualisation of interior decor, virtual tours, and closed-door international shows. There is also marketing through online ads, social media influencers, and exclusive memberships.
Hindustan Unilever's Q3FY24 performance was lacklustre, with both sales and operating profit barely moving from the year-ago period due to price cuts and higher advertising costs. Besides weak demand, the FMCG (fast-moving consumer goods) major is facing increased competitive pressures, particularly from regional players, which, coupled with a slow recovery in rural markets, could put revenues under pressure going forward. Margins are expected to remain range-bound as benefits from falling raw material costs are expected to be neutralised by rising promotional budgets.
Riding on the success of Indian Idol 3, advertisers are queuing up for the fourth season of the show. Sony Entertainment Television, which will air Indian Idol 4 starting September 19 has sold over 85 per cent of the advertising inventory.
As the 240-seater prime minister attempts to moderate his image of hardline hero, he has made room for others to elbow in and that is what is happening. And that it what will continue to happen from inside the BJP, notes Aakar Patel.
E-commerce, Rs 1,000 crore (Rs 10 billion) as an advertising category, is expected to bring at least Rs 200 crore (Rs 2 billion) in ad spending next month, when there would be both Dussehra and Diwali.
Although the BJP has never been ballistic about the BJD and Narendra Modi has avoided being critical of Naveen Patnaik, the BJP is optimistic that the party can improve its electoral fortunes in Odisha on its own, notes Rup Narayan Das.
Union Minister Rajiv Pratap Rudy on Saturday found himself in a controversy over sharing on Twitter a screenshot of Pakistan's daily Dawn website carrying Nitish Kumar's ad of vote appeal, prompting the Janata Dal-United to launch a sharp attack on him and seek his immediate sacking.
A procession of barges will take nearly 7,000 athletes along the river past Paris's most famous landmarks, while more than 300,000 spectators will watch from the banks.
In the advisory to political parties, the poll authority also emphasised on "clean and serious" campaign as electioneering reached feverish pitch in the southern state.
As more and more players join Subhash Chandra's Indian Cricket League, the Board of Control for Cricket in India has threatened the players.
