News for 'advertising'

Good Q2, but cautious outlook for Info Edge

Good Q2, but cautious outlook for Info Edge

Rediff.com16 Nov 2023

Info Edge (India) reported good Q2FY24 results with hiring across other segments helping offset weak IT performance. The revenue increased 11.5 per cent year-on-year (Y-o-Y) to Rs 593 crore, (up 1.5 per cent quarter-on-quarter or Q-o-Q). The earnings before interest, taxes, depreciation, and amortization (Ebitda) margin was excellent at 40.7 per cent, up 200 basis points year-on-year (Y-o-Y).

SIP wave hits record level, more to come

SIP wave hits record level, more to come

Rediff.com30 Jan 2024

India's mutual fund (MF) industry had barely any retail footprint when it completed 50 years in 2013. MFs had Rs 7 trillion in assets under management (AUM) in March 2013, of which around Rs 5 trillion was in institution-focused debt funds. By comparison, bank deposits in the country stood at Rs 67.5 trillion around the same time.

Indian advertising agencies are changing

Indian advertising agencies are changing

Rediff.com11 Feb 2019

'The list of things to be done or added or removed will keep growing and it will be a while before the emerging models settle down into lasting structures,' predicts Umesh Shrikhande, CEO, Taproot Dentsu.

Social media influencers can be penalised for Rs 10 lakh

Social media influencers can be penalised for Rs 10 lakh

Rediff.com20 Jan 2023

The government on Friday made it mandatory for social media influencers to disclose their "material" interest in endorsing products and services and violations can attract strict legal action, including ban on endorsements. The regulations are part of continuing efforts to curb misleading advertisements as well protect the interests of consumers amid the expanding social influencer market which is projected to be worth around Rs 2,800 crore by 2025. The new guidelines named 'Endorsement Know Hows -- for celebrities, influencers and virtual media influencers (Avatar or computer generated character) on social media platforms' has been issued by the Department of Consumers Affairs.

No plan on OTTs sharing revenue with telcos: Govt

No plan on OTTs sharing revenue with telcos: Govt

Rediff.com25 Sep 2023

There is no plan to direct over the top (OTT) communications players who generate large amounts of traffic to give a 'fair and proportionate' share of their revenues to telecom network operators, the communications ministry has said. A senior official allayed any such apprehension by saying: "We have no proposal of this kind or anything like this which we are working on. "There is no fresh reference on this matter to the regulator (Trai)," he said. The ministry's view is significant as telecom network operators have been escalating this issue since July when Trai issued a consultation paper called 'Regulatory Mechanism Over OTT Communication Services and Selective Banning of OTT Services'.

10 Job Skills That Will Rule 2024

10 Job Skills That Will Rule 2024

Rediff.com2 Jan 2024

Cultivate a thirst for knowledge, explore online courses, attend workshops and network with peers. Embrace opportunities to learn new skills and stay updated about industry trends to remain relevant and future-proof your career, advises Manu Saigal, director-general, staffing, Adecco India.

Advertisers make hay as Sun shines on Team India

Advertisers make hay as Sun shines on Team India

Rediff.com27 Sep 2007

As the Men in Blue flew home to a hero's welcome in Mumbai, advertisers are betting over Rs 250 crore in the next 90 days on cricket TV broadcasts -- a hefty 16 per cent of average advertising spends in the festival season.

LG India gets tax demand on high advertising spend

LG India gets tax demand on high advertising spend

Rediff.com25 Feb 2013

Tribunal ruling in I-T's favour may open floodgates to claims against other MNCs.

Encroaching on others' rights, HC tells Jains seeking ban on meat ads

Encroaching on others' rights, HC tells Jains seeking ban on meat ads

Rediff.com26 Sep 2022

The Bombay high court on Monday asked three Jain religious charitable trusts and a city resident practising Jainism why they were seeking to encroach on the rights of others by appealing for restrictions or ban on advertisements for meat and meat products in print and electronic media.

BCCI to put out advertisement for Indian team coach job: Thakur

BCCI to put out advertisement for Indian team coach job: Thakur

Rediff.com22 May 2016

Newly-elected Board of Control for Cricket in India president Anurag Thakur, on Sunday, said the Board will advertise for the post of the coach of the Indian team.

'I'm 32. Want to invest 80k in MFs. Help'

'I'm 32. Want to invest 80k in MFs. Help'

Rediff.com20 Dec 2023

rediffGURU Dev Ashish answers your personal finance and mutual fund queries.

When Some Speak For All

When Some Speak For All

Rediff.com19 Jan 2024

...close to the 2024 general election. The BJP calling the Congress 'seasonal Hindu' is as laughable as the saffron party sparing itself the title of 'seasonal extreme Hindu.'

How else should one describe its election campaigns of the past years?
It was typically obsessive religion and personality cult with economic development for fig leaf, asserts Shyam G Menon.

Zomato deletes commercial branded as 'casteist'

Zomato deletes commercial branded as 'casteist'

Rediff.com8 Jun 2023

The ad, which draws a link between the character Kachra with 'kachra', the Hindi word for garbage, was aired on World Environment Day on June 5.

In non-cigarettes push, how ITC built more than 25 FMCG mother brands

In non-cigarettes push, how ITC built more than 25 FMCG mother brands

Rediff.com4 Jan 2024

A young couple sharing a laugh - in the living room over a Polish joke book, on the beach, in the rain - with the tagline, "Made for each other", hung from billboards at prominent street corners from the 1960s to the 1990s. It was a campaign for one of the largest selling cigarette brands in India, Wills (Navy Cut) from the ITC stable, that resonated with a generation of smokers and non-smokers alike till the curtains came down on tobacco advertising in 2004. As we prepare to welcome 2024, ITC has metamorphosed from a tobacco giant into a conglomerate straddling multiple large-sized businesses. In the mind space of Gen Z or millennials, the company represents a gamut of branded products - from frozen food (ITC Master Chef), noodles (YiPPee!), and cookies (Sunfeast) to snacks (Bingo!) and notebooks (Classmate), and so on and so forth.

'We can deliver market-beating growth'

'We can deliver market-beating growth'

Rediff.com6 Dec 2023

'We will continue to build new engines of growth in terms of innovations, enter newer categories, and look at newer propositions.'

Don't promote ads of online betting platforms, govt advises media

Don't promote ads of online betting platforms, govt advises media

Rediff.com13 Jun 2022

The ministry said the advisory has been issued in larger public interest and comes in the light of instances of a number of advertisements of online betting websites/platforms appearing in print, electronic, social and online media.

Govt spent over Rs 3,339 cr on ads in 5 years: Thakur

Govt spent over Rs 3,339 cr on ads in 5 years: Thakur

Rediff.com28 Jul 2022

The expenditure was incurred by the government through the Central Bureau of Communication, Thakur said.

After Team India's exit, advertisers flee too

After Team India's exit, advertisers flee too

Rediff.com26 Mar 2007

Casual advertisers that bought spots for India's matches are certain to pull out, delivering a blow of Rs 125-150 crore (Rs 1.25-1.5 billion) to Sony Entertainment Television, the official broadcaster.

Now doctors can refuse treating violent patients; can't endorse drug brand

Now doctors can refuse treating violent patients; can't endorse drug brand

Rediff.com11 Aug 2023

The National Medical Commission in the Professional Conduct Regulations also bar doctors from endorsing any drug brand, medicine or equipment, or advertise them.

In-house hiring test only in Hindi-English, never in regional languages: CRPF

In-house hiring test only in Hindi-English, never in regional languages: CRPF

Rediff.com12 Apr 2023

The force "never faced any problem with regard to participation of candidates due to language problems," the spokesperson said.

Krishna Shroff Isn't Your Regular Princess

Krishna Shroff Isn't Your Regular Princess

Rediff.com30 Jun 2023

'You could be the king but watch the queen'.

Modiji Census Kab Hoga?

Modiji Census Kab Hoga?

Rediff.com1 Dec 2023

Given the reality of the disparity and the enormous shift over the last 50 years, this can be done without an open and frank conversation with the people, something that has not begun and, knowing the style of our leader, is not expected to begin, asserts Aakar Patel.

A Toast To The Butter Man

A Toast To The Butter Man

Rediff.com23 Jun 2023

Among the many pearls of wisdom he bequeathed me, this one is probably the most precious: If you don't enjoy what you have created, how will anyone else? Manish Jhaveri remembers the legendary adman Sylvester daCunha.

All about advertising: Old values die hard

All about advertising: Old values die hard

Rediff.com27 Jul 2007

Fidelity is as rare an attribute in advertising, as it is in the case of jobs.

E-com firm Meesho hints at IPO in 2025; focus shifts to generating profits

E-com firm Meesho hints at IPO in 2025; focus shifts to generating profits

Rediff.com4 Jun 2023

E-commerce player Meesho, backed by marquee investors like SoftBank Group and Meta Platforms, will look at an initial public offering (IPO) only in 2025, and till then, its focus will be on generating profits after tax and not just on being Ebitda (earnings before interest, tax, depreciation and amortisation)-positive, top sources in the company told Business Standard in New Delhi. In a clear shift of strategy, the company, which has reduced its cash burn by 85 per cent, is now looking to trim its annual revenue growth target to 40 per cent from the 100-plus per cent earlier. The sources, however, said even this level of growth was far higher than that of most e-commerce companies.

Can Anyone Wear a Sari Better Than Sneha?

Can Anyone Wear a Sari Better Than Sneha?

Rediff.com5 Jul 2023

Saris and ethnic stuff are her forte.

Deepfakes a threat to democracy, will clamp down, says govt

Deepfakes a threat to democracy, will clamp down, says govt

Rediff.com23 Nov 2023

The government is planning new regulations that may impose penalties on both the creator and the platform hosting deepfakes, as it looks to clamp down on what IT and Telecom Minister Ashwini Vaishaw described as "a threat to democracy".

Heard Of One Minute Saree?

Heard Of One Minute Saree?

Rediff.com16 Feb 2023

'This concept is basically to make it easier and accessible to the people, especially the younger generation who are worried about hassles of wearing a saree.'

Devika Bulchandani has shattered the glass ceiling for good

Devika Bulchandani has shattered the glass ceiling for good

Rediff.com21 Sep 2022

'Devika is a people's person, who simply loves what she does. This reflects in her work; the insights she brings to the table and the way she interacts with people and clients. She has the demeanour of a good captain. Her success is well-deserved.'

Zomato withdraws Hrithik's 'Mahakal thali' ad amid backlash, apologises

Zomato withdraws Hrithik's 'Mahakal thali' ad amid backlash, apologises

Rediff.com21 Aug 2022

Prima facie, the advertisement video being circulated on social media seems morphed, Mishra told reporters in Bhopal on Sunday.

Here's a novel way to advertise on mobiles, courtesy LBS

Here's a novel way to advertise on mobiles, courtesy LBS

Rediff.com16 Sep 2013

Using apps allows AdNear to optimise the number of ad impressions but the push towards stricter privacy norms could pose a challenge.

Why govt plans to partner with influencers

Why govt plans to partner with influencers

Rediff.com20 Apr 2023

The government is planning to collaborate with industry stakeholders, including influencer marketing companies, to prepare and promote guidelines to help them understand the rules better and improve compliance. During a discussion with influencers, content creators, and their agencies on the recently released guidelines for celebrities, influencers, and virtual influencers on social media platforms, Rohit Kumar Singh, consumer affairs secretary, suggested forming a self-regulatory organisation for influencer marketing companies and the development of a creator or influencer recognition programme in collaboration with the industry.

Vedanta's Sterlite Copper invites EoIs to 'restart' the Thoothukudi unit

Vedanta's Sterlite Copper invites EoIs to 'restart' the Thoothukudi unit

Rediff.com13 Jun 2023

Anil Agarwal-led Vedanta's Sterlite Copper on Monday came out with an advertisement inviting expression of interest (EoI) for carrying out plant "restart activities" at its Thoothukudi unit in Tamil Nadu, that got closed more than five years ago following an order issued by the Tamil Nadu Pollution Control Board (TNPCB). The EoI for restart comes when the company is still awaiting the final judgement on the issue, and the court has only allowed it to do maintenance work. "We have initiated the upkeep and maintenance activities at the plant as allowed by the Supreme Court vide its order dated May 4, 2023, in coordination with the district authorities.

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