Rasna, which became a household name in the 80s and 90s and is still ruling the pre-mix market, is now looking at overseas franchise arrangements for manufacturing abroad. As part of the arrangement, the franchisee would invest in the plant and machinery and it would also take care of day-to-day operations. Rasna would supply the pre-mix, technical know-how and some financial support.
The Rasna Group on Monday said its founder and chairman Areez Pirojshaw Khambatta has passed away. Khambatta, 85, who was also the chairman of Areez Khambatta Benevolent Trust and Rasna Foundation, passed away on Saturday, a statement from the group said. He was also the former Chairman of WAPIZ (World Alliance of Parsi Irani Zarthostis) and past President of Ahmedabad Parsi Panchayat, Vice President of the Federation of Parsi Zoroastrian Anjumans of India.
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Buoyed by growth in the cola drink segment, Rasna on Thursday announced Rs 10 crore (Rs 100 million) investment in setting up two more plants for manufacturing the cola product.
Rasna has recently launched its ready-to-drink fruit concentrate named Fruitplus. This concentrate gets dissolved within 5 seconds and offers greater nutritional value of fruits. Fruitplus was launched in four flavours -- orange, lemon, mango and pineapple, which will be available in bottled packs as well as in pouches. The sachets have been priced at Rs 3 each per glass & will fill the gap of lower price fruit drinks. Rasna is banking on the price factor to enter the market.
Rasna was the ubiquitous soft drink served at home and large gatherings from the late-70s to the early-90s.
FMCG firm Rasna is planning to enter Europe and West Africa as part of an overseas expansion plan and expects contribution of export revenues to total turnover to double to about 40 per cent this fiscal, a senior company official said.
Rasna Private Limited, the market leader in the soft drink concentrate market, has plans to set up two new plants and launch 'regional flavours' to garner 35 per cent growth this year.
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