Can social media turn fortunes of a political party?

Digital campaigns compared to billboards or even print ads not only have the power to reach wider audiences but also reduce the campaign costs. The focus on social media by political parties at......

When advertising created celebrities

Sasha Chhetri, the Airtel 4G girl, is a better known face across India than most Bollywood starlets, says ad guru Sandeep Goyal. IMAGE: Sasha Chhetri, the star of Airtel ads. Photograph: Kind......

Rethinking the Indian film critic

Over the last decade the Indian film industry has reinvented itself.Do film critics need to do that too, asks Vanita Kohli-Khandekar. IMAGE: Shah Rukh Khan and Anushka Sharma in Jab Harry Met......