How Nestle got Japan to drink Coffee

Japan today imports 500,000 tons of coffee annually.Barely 60 years earlier, it was a market that hardly sold a cup!Ad guru Sandeep Goyal reveals how Nestle won the Coffee versus Tea Battle. IMAGE......

Saying Namaste With Pride

Sudhir Bisht remembers how he was looked down upon for greeting a potential customer with a Namaste many years ago and how the tables seem to have turned during the pandemic. IMAGE: Sand artist......

WTF News! It's Weird, True and Funny

Here’s your weekly digest of the craziest stories from around the world. A rat-ical idea! A rat café is opening in San Francisco There are cat cafes, pig cafes, etc. So it only seems......

WTF News: It's Weird, True and Funny

This week’s collection of stories that prove we live in a truly mad, mad world  1) Now that’s how you take a zelfie   Malte Woestefeld was left stunned as a zebra photobombed......

'India is one of Starbucks' top 5 fastest-growing markets'

'We were taking the Starbucks experience from the store to the home.' IMAGE: The first Starbucks outlet in India opened at Horniman Circle in Mumbai in October 2012. Photograph: Rajesh......

India's growing coffee culture

Indian coffee shops market over the next four-five years will grow between 6 and 18 per cent CAGR, all due to the growing coffee culture among the youth, increasing urbanisation, rising disposable......

Coffee, conversations and that CCD connect

Siddhartha many customers who grew up on coffee and conversations at his cafes mourned his  death and disagreed that he had failed. Some said it was the place they first thought of their......

Why Costa may not be the right brew for Coke India

Coca-Cola's acquisition of British coffee chain Costa, its biggest acquisition of a brand in history, faces three challenges in India. It’s no rocket science to understand why Coca-Cola Co......

'I want to act with Rajnikanth'

The star of Telugu hit, Ashta Chamma, Swati had an engaging chat with Rediff readers on Wednesday. The actress, who has also starred in the Tamil blockbuster Subramaniapuram, talked about herself,......

Why seduction scenes are difficult!

Tusshar Kapoor is clear about what he wants. "I am taking a back seat," he says firmly. "Let people blame me for doing fewer movies than for doing bad movies."Tusshar's last hit was the......

'More Indian food than music in the West'

A nondescript studio in Andheri, a Mumbai suburb, is not where you expect to find a globallyrespected jazz-rock virtuoso. Especially not next door to DJ Nasha's 'one stop shop for DJs.'But Jonas......

Meg Lanning, Australian cricket queen announces retirement

Photograph: Kind Courtesy ICC/X Meg Lanning, captain of Australia's all conquering women's team, on Thursday announced her retirement from international cricket after a decorated 13-year-old......

Rutherford puts life in perspective after debut ton

About a year ago, New Zealand opening batsman Hamish Rutherford was spending his days working as a barista in a coffee shop unsure of when his next first class game would be. On Friday he stormed......