News for 'rediffusion'

The Rediff Podcast: Ajit Balakrishnan: The Man Who Put India On The Web

The Rediff Podcast: Ajit Balakrishnan: The Man Who Put India On The Web

Rediff.com9 Apr 2026

'Technology doesn't decide its destiny-humans do. We choose whether it becomes a weapon or a tool for progress.' 'Every breakthrough looks like a miracle at first, a disappointment later -- and finally, just another useful tool.'

Brand Shubham Gill: Bruised Not Ruptured

Brand Shubham Gill: Bruised Not Ruptured

Rediff.com30 Jan 2026

'It is a passing phase'. 'He will bounce back'. 'He is a run machine; poor form is just temporary'. The vote of confidence in Gill was inspiring and reassuring, notes Sandeep Goyal.

Bangladesh Telecast Ban Won't Hurt IPL

Bangladesh Telecast Ban Won't Hurt IPL

Rediff.com6 Jan 2026

According to experts, the ban will not result in revenue loss for the BCCI or the IPL broadcasters.

Diwan Arun Nanda, Last Of India's Advertising Greats

Diwan Arun Nanda, Last Of India's Advertising Greats

Rediff.com8 Sep 2025

Diwan Arun Nanda, founder of Rediffusion and one of India's last great admen, changed the industry with memorable campaigns, political ads, and a rare mix of sharp strategy and creativity.

WPL Win May Boost Deepti Sharma's Brand Appeal

WPL Win May Boost Deepti Sharma's Brand Appeal

Rediff.com8 Dec 2025

'Her outstanding performance in the World Cup has definitely added to her brand value significantly. The high WPL bids validate it more.'

World Champions Set For Brand Windfall

World Champions Set For Brand Windfall

Rediff.com4 Nov 2025

Harmanpreet Kaur, Smrit Mandhana, Deepti Sharma, Shafali Verma, and Jemimah Rodrigues are poised to see an uplift of 25 to 35 per cent in brand value.

DDLJ Is Not Just About Love

DDLJ Is Not Just About Love

Rediff.com4 Nov 2025

'It is a beautiful balance between traditional old-world sanskaars, and new generations opening up to new worlds without renouncing respect,' observes Sandeep Goyal.

How Brands Can Connect with Gen Alpha

How Brands Can Connect with Gen Alpha

Rediff.com15 Oct 2025

Though the oldest Alphas are just turning 15 in 2025, they're already more digitally fluent than any generation before, points out Sandeep Goyal.

National interest is our top priority: JioStar

National interest is our top priority: JioStar

Rediff.com9 May 2025

Firmly committed to prioritise national interest over all other considerations: JioStar

Why Bobby Deol Succeeded Where Zeenat Aman Didn't

Why Bobby Deol Succeeded Where Zeenat Aman Didn't

Rediff.com16 Jun 2025

Most actors usually face obscurity after a fade-out from the limelight.

Brands Begin To Circle Around Vaibhav Suryavanshi

Brands Begin To Circle Around Vaibhav Suryavanshi

Rediff.com16 May 2025

'Give him a couple of seasons, a cool head, and some long-term form, and he won't just be in campaigns -- he'll be the campaign.'

JioStar to Earn 6,000 Cr from IPL

JioStar to Earn 6,000 Cr from IPL

Rediff.com19 Mar 2025

With 90% of the inventories sold out, JioStar expects to ring in more than a 58% increase over last year's IPL, when it clocked Rs 3,900 crore.

Sudler, Rediffusion in pact

Sudler, Rediffusion in pact

Rediff.com8 Feb 2003

Rediffusion wins Barista outdoor

Rediffusion wins Barista outdoor

Rediff.com8 Oct 2003

Tata Group to be serviced by Rediffusion/Edelman unit

Tata Group to be serviced by Rediffusion/Edelman unit

Rediff.com31 Oct 2011

The alliance will involve the formation of a separate business unit within Edelman to operate as Rediffusion/Edelman.

'Mahindra Electric Is Getting Free Publicity'

'Mahindra Electric Is Getting Free Publicity'

Rediff.com9 Dec 2024

'IndiGo's position in this argument will depend on whether it has registered '6e' as a trademark.'

Why Brands Are Chasing Gukesh

Why Brands Are Chasing Gukesh

Rediff.com14 Dec 2024

'With an achievement like this, Gukesh could even be endorsing global brands.'

Which Would You Choose: Gelephu or Neom?

Which Would You Choose: Gelephu or Neom?

Rediff.com6 Dec 2024

Live on one of Gelephu's inhabitable bridges where elephants will saunter past, be it day or night; or be homed in a never-ending building with flying cars and robot maids? asks ambivalent Sandeep Goyal.

What Our Netas Can Borrow From Trump

What Our Netas Can Borrow From Trump

Rediff.com14 Nov 2024

Our politicians need to take a leaf out of Mr Trump's personalised merchandise sale: It keeps his image in the public eye, continuing to engage him differently and innovatively with his supporters, points out Sandeep Goyal.

India In 2023: 'Looking Like A Wow'

India In 2023: 'Looking Like A Wow'

Rediff.com27 Dec 2023

'An important dimension that shone through was the enormous pride in India, a general belief that as Indians we are starting to count globally and we are at the forefront of the world.'

Indians Dominate TIME 100 AI Titans List

Indians Dominate TIME 100 AI Titans List

Rediff.com23 Sep 2024

The TIME 100 AI list is an interesting assortment of titans. Indians make up about 20 per cent of the coveted list, which is pretty commendable, notes Sandeep Goyal.

Rediff's Wave Rider Retires!

Rediff's Wave Rider Retires!

Rediff.com1 Nov 2024

We asked colleagues, present and past, to reflect on a man who has made such a difference to their lives and careers. Here it is then, a rich collection of memories that offer enchanting glimpses of the enigmatic Ajit Balakrishnan.

Why Brands Are Chasing Olympic Medalists

Why Brands Are Chasing Olympic Medalists

Rediff.com3 Aug 2024

'There's significant interest from both existing and new sponsors who recognise the value of associating with Olympic athletes.'

Know What Sadfishing Is?

Know What Sadfishing Is?

Rediff.com18 Jul 2024

It is 'when someone uses their emotional problems to hook an audience on the Internet.'
It essentially amounts to 'performing sadness online for sympathy and/or attention,' explains Sandeep Goyal.

Finnish firm HMD Global unveils strategy to recover lost ground

Finnish firm HMD Global unveils strategy to recover lost ground

Rediff.com20 Feb 2024

Can the launch of smartphones under its own brand name by Finnish company HMD Global - despite having a licence to use the Nokia brand which it bought from Microsoft - help it regain its once dominant position in the mobile phone sweepstakes in India, where it was once routed? In 2009, Nokia was the country's largest MNC with revenues of $4 billion and a market share touching 80 per cent in 2010. After this, its fortunes fell. Although it had been the first global player to set up an assembly plant, not only to assemble phones for the local market but for exports, it had to shut down operations in 2014.

Will Kangana Make A Good Politician?

Will Kangana Make A Good Politician?

Rediff.com27 Mar 2024

Entertainers can be good politicians if they treat the citizens as the audience, and treat their job like a live show, and work hard to make sure the audience likes them, asserts Sandeep Goyal.

The World's Most Expensive Handbag

The World's Most Expensive Handbag

Rediff.com6 Dec 2023

Want to buy the Millionaire Speedy? Well, you probably can't, because it's MTO -- meaning 'made-to-order' and is specifically for extraordinarily special VIP LV clients, says Sandeep Goyal.

Why Pepsi Roped In Ranveer Singh

Why Pepsi Roped In Ranveer Singh

Rediff.com8 Mar 2023

'When we were thinking of 'Rise Up Baby' and celebs who can stand for that, Ranveer is someone we felt completely embodies the brand philosophy and the spirit of 'Rise Up, Baby' because he is irrepressible and cannot be contained.'

What You Must Know About Animall App

What You Must Know About Animall App

Rediff.com14 Aug 2023

Neetu Yadav and Kirti Jangra teamed up to create an app that is possibly the platinum standard for apps targeted at Bharat.

How Eveready is trying to regain its mojo

How Eveready is trying to regain its mojo

Rediff.com8 May 2022

Over the past decade, a change in consumer choice swept through the battery industry - the walkman lost its mojo, smartphones took over cameras and batteries were tucked away in remotes and wall clocks that hardly needed frequent call-ups. The result: Brand Eveready lost mind space. And the company's attempt to stick to the on-ground marketing activities didn't quite help. But Eveready, now at the cusp of change, is putting things right - a new Give Me Red television commercial has been launched after a gap of 7 years featuring an empowered bride ski-diving to her wedding venue. The creative, according to Eveready sources, is in sync with the brand doctrine.

How To Shop Smartly

How To Shop Smartly

Rediff.com27 Jan 2023

During a sale, many store windows invite the shopper with impossible-to-miss visuals announcing '50% Discount'. Only upon entering does the shopper realises that the one rack which fulfils this promise sells items she'd never purchase.

Have You Experienced Coke Studio Bharat?

Have You Experienced Coke Studio Bharat?

Rediff.com28 Feb 2023

Coke Studio Bharat needs to succeed -- because of its music, nothing else, asserts Sandeep Goyal.

How Much Did Messi, Ronaldo Charge?

How Much Did Messi, Ronaldo Charge?

Rediff.com3 Jan 2023

How expensive was this 'picture of the century'?

IPL 2023: The Rs 5,000 Crore Battle!

IPL 2023: The Rs 5,000 Crore Battle!

Rediff.com6 Mar 2023

This season, the nature of the advertising game has changed dramatically with TV and digital rights going to different entities.

The Risks of Juniorisation

The Risks of Juniorisation

Rediff.com24 Nov 2022

You finally end up with an army of midgets led by midgets, notes Sandeep Goyal.

Pushpa Effect Makes Allu Arjun Brand Star

Pushpa Effect Makes Allu Arjun Brand Star

Rediff.com13 Sep 2022

A little bird in the know of things tells me that Allu Arjun will most likely become the face of a global cola brand very soon. And he has jacked his brand endorsement price to an unheard of Rs 7.5 crore per day, leaving the likes of Virat Kohli and Ranveer Singh trailing by quite a margin, reveals Sandeep Goyal.

The Floating Lanterns Of Hiroshima

The Floating Lanterns Of Hiroshima

Rediff.com20 Aug 2022

The Hiroshima event is not just about the 10,000-odd lanterns that float down a river. It is about remembrance. It is about dignity. It is about respect. It is about love, observes Sandeep Goyal.

Ad agencies jump onto the Make In India bandwagon

Ad agencies jump onto the Make In India bandwagon

Rediff.com16 Feb 2016

Rediffusion took the industrial elements of the lion mascot to create a laman diya or lamp.

Issey Miyake Was Nothing Short Of Genius

Issey Miyake Was Nothing Short Of Genius

Rediff.com31 Aug 2022

'Known for his innovative styles and perfumes, Issey Miyake built a global fashion brand, which included designing Steve Jobs' famous black turtle neck jumpers.'