Few people have left the kind of imprint on India's advertising canvas as Piyush Pandey. An observer who seemed to know what made the country tick, a man who could find humour in life's everyday struggles and spin magic from it, one who understood that to reach the masses you needed to communicate with them in their language and context -- he was all of this and more.
Vodafone's ZooZoo advertisements have taken the country by storm. Here, we look in-depth at the story behind these strange little egg-headed humanoids.
The small Zoozoos have turned into big celebrities.
Vodafone will launch a range of merchandise comprising T-shirts, kidswear, mugs, bed and bath accessories featuring the egg-headed mascots of the company that have gained a lot of popularity.
'Zoozoos', a new innovative concept from mobile service provider Vodafone Essar is on its way to capture hearts of millions of viewers similar to that of 'Hutch dog'.
The simple, innocent and funny acts of the alien-like white, egg-headed creatures with balloon bodies created a phenomenon in the Indian advertising industry.
Madhukar Sabnavis discusses the making of iconic advertising that gets talked about.
The Amul girl is still synonymous with branded butter and the iconic billboards continue to be conversation starters.
Hazare campaign has some valuable pointers for marketers.
Mind you, here we are not talking subscriber base or the pecking order in the India mobile phone market; this is simply about brand recall and the likeability factor.
The Railways' first-ever TVC was ideated, executed and delivered in just over two weeks and at less than Rs 2 crore.
Here are some broad trends and communication themes that emerged this year.
Here are the ten coolest celebrity endorsements of 2011 so far.
The company has booked around 350 spots for the 2015 tournament.
Here is a look at the most loved advertising icons starting from the more recent Zoo Zoo to the age-old Murphy Baby and also the globally popular Ronald McDonald.
But how often has a brand mascot been able to single-handedly define the entire brand value proposition? And also help create a separate identity for the brand?
Engage, don't entice, advises advertising guru Sandeep Goyal.
Commercial breaks usually cheese viewers off in the midst of interesting TV shows. But then there are some downright entertaining commercials that you just can't resist. So here's a list of the best TV ads of 2009 -- and we want you to vote for your favourite!
Telecom operators in India appear to be gung-ho over the prospects of value-added services which help them to differentiate, add substantially to their margins while simultaneously be a precusor to third generation or 3G regime. The recent creative campaigns of majors like Vodafone (ZooZoos), Airtel (R Madhavan and Vidya Balan), Virgin Mobile (music download) and Aircel's (Internet applications) are a case in point.
With Airtel and RCom already having launched their special offers for post-paid customers, and RJio around the corner, Vodafone makes its move with Red.
Bharata Natyam legends Shanta and V P Dhananjayan discover they are a national sentation after their Vodafone ads.
IPL will always be the safest bet for advertisers from April to June.
The call to make brand ambassadors accountable has rattled filmstars and sports stars.
Down-to-earth and realistic as always, Ghosh's message to young aspiring writers was, "My advice to writers is to work hard. What you see here is not even the tip of the iceberg; barely 1/100th of what one writes that actually makes it to the pages of a book."
The government on Tuesday ruled out any surreptitious entry of terrorist outfits into the stock market and said that sufficient caution has been administered to the stock exchanges to look out for any suspicious entry into their activity.
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