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Amitav Ghosh's advice to budding writers: Work hard!
Author and co-winner of the Crossword Book Award 2009 in the Fiction category, the much sought after Amitav Ghosh, found himself swamped by admirers at the Crossword Book Award......
The secret to being memorable!
Engage, don't entice, advises advertising guru Sandeep Goyal. As an advertising professional of 30 years, I tend to believe that I am largely immune to the lures and promises of commercials.......
The dancing legends wowing India
Bharata Natyam legends Shanta and V P Dhananjayan discover they are a national sentation after their Vodafone ads.Nikita Puri encounters a couple who believe in breaking moulds. IMAGE: Shanta and......
Celebrity endorsement becomes a risky business
The call to make brand ambassadors accountable has rattled filmstars and sports stars. Image: The phenomenal rise in activism, especially on the social media, has made celebrity endorsement a......
Is IPL the safest property to invest in?
Image: Only live cricket is worth investing in. Photograph: Rupak De Chowdhuri/Reuters Over the years, Brand IPL (Indian Premier League) has been in the news for both right and......
Vodafone rings in the need for speed for IPL
The company backs ‘fastest network’ claim with speedtest data; to form the theme for its IPL campaign, made up of short and frequent advertisments Memorable campaigns never stop......
Check out the coolest celeb ads of 2011 so far
Whether it's two hours or sixty seconds, Bollywood loves to make an impression on its viewer -- for a hefty remuneration, of course. From selling clothes, curtains to paste and......
Listen to Goonje from Life Partner
India too strong for Bangladesh
India opener Gautam Gambhir dives to complete a run during the ICC World Twenty20 match against Bangladesh at the Trent Bridge Cricket Ground in Nottingham on...
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