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Can social media turn fortunes of a political party?
Digital campaigns compared to billboards or even print ads not only have the power to reach wider audiences but also reduce the campaign costs. The focus on social media by political parties at......
When advertising created celebrities
Sasha Chhetri, the Airtel 4G girl, is a better known face across India than most Bollywood starlets, says ad guru Sandeep Goyal. IMAGE: Sasha Chhetri, the star of Airtel ads. Photograph: Kind......
Soon, you will be able to be 'Vokal' in 6 regional languages
TaxiForSure's Aprameya Radhakrishna's new venture, Vokal, is a peer-to-peer content generation platform that is a cross between Reddit and Quora. After having successfully built and sold......
Cash crisis: Not the first time it's happened
India has gone through this exercise twice, and here's what happened then. WAR ON BIG NOTES First demonetisation, January 12, 1946 IMAGE: Issued in June 1938, this Rs 1,000 note had a portrait......
Now, Sundar Pichai's Quora account hacked
The breach of his account became apparent when tweets linking to his Quora posts appeared on his official Twitter account on Sunday. Google CEO Sundar Pichai's Quora account has been hacked by the......
Indian entrepreneurs start again after failed ventures
There is more appetite for failure both in entrepreneurs and early-stage investors, say analysts Anand Satyan (left) loves discussing sports with friends, but since many of them are overseas......
Rethinking the Indian film critic
Over the last decade the Indian film industry has reinvented itself.Do film critics need to do that too, asks Vanita Kohli-Khandekar. IMAGE: Shah Rukh Khan and Anushka Sharma in Jab Harry Met......
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