Perfetti Van Melle, which does not have presence in the snacks category globally, is for the first time testing the segment with plans to launch its brand 'Stop Not' in India that will compete with the likes of Kurkure from PepsiCo and Parle Agro's Hippo.
Perfetti has won the suit against Candico that was filed 9 years ago over the latter's trademark.
Perfetti India, the country's biggest confectionery company, said on Tuesday it would foray into Bangladesh and expand its two facilities to introduce new products with a total investment of Rs 40 crore (Rs 400 million).
Globally, Perfetti Van Melle ranks third in the confectionery sweepstakes after Mars and Cadbury. But in India, it leads the pack with a 25 per cent share of the Rs 3,000-crore (Rs 30 billion) per annum market
ITC operates only in the sugar confectionery arena, which limits its size of business.
After the success of Lagey Raho for Alpenliebe, Perfetti is looking to play with generic themes and sticky tag-lines for Center Fresh as well.
Sukanya Verma gives you some interesting options.
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Sameer Suneja, 41, will take over as the chief executive of Perfetti Van Melle from October 1.
Hollywood's awards season continues with the Screen Actors Guild Awards at the Fairmont Century Plaza in Los Angeles.
Confectionery giant Perfetti Van Melle India is experimenting with new forms of communication
Every brand deals with different challenges and strategies at different points in time and communication needs to change accordingly.
McCann Erickson India is turning into an export hub for the group's worldwide advertising services and this includes the creative side too.
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Big brands are keen to tie up with IPL for advertising purposes.
Brands names are always critical, but -- as Ambi Parameswaran has discovered -- finding the right one for the Indian consumer requires something special.
To double its current turnover of Rs 13.53 billion in five years, the firm plans to generate 25 per cent of this consolidated revenue from FMCG sales.
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The four major Hindi general entertainment channels -- STAR Plus, Sony, Colors and ZEE -- have all launched music and dance reality shows in the 9-pm slot on weekends.
With India's communication needs outstripping neighbours', companies are finding it easier for campaigns to be either based out of or outsourced to Indian agencies.
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