Mondelez, Coca-Cola, PepsiCo and Nestle India have been working on bringing down the sugar, salt, and sodium content.
Since he took over as president of Coca-Cola's India and Southwest Asia business a year ago, T Krishnakumar, popularly known as KK, has focused on bringing agility to the company amid heightened competition.
Maaza is the country's top mango juice drink despite competition from brands such as Frooti and Tropicana Slice growing in the past few years.
In an effort to popularize cricket in the US, several icons including master blaster Sachin Tendulkar and spin wizard Shane Warne will play T20 matches in the US in November.
Coca Cola India said on Wednesday it is exploring the option of sourcing orange pulp for its recently launched juice drink Minute Maid Pulpy Orange from India itself.
Come summer and the cola wars have taken off this time on a different colour, literally.
Beverages major, Coca-Cola India, will use the might of Mumbai dabbawallas to lure customers to sample its orange juice drink, Minute Maid Pulpy Orange.
This is the second round of product innovation by Coca-Cola in the country. In the past, the company had launched Sunfil orange juice powder and Vanilla Coke.
Coca-Cola and Pepsi, which have triggered books and case studies on the cola war, are ready to battle each other on a new turf in India: fruit drinks. Pepsi is said to be ready with Tropicana Twister, an orange drink, to take on Coca-Cola's Minute Maid, which debuted in India in February and went national in May.
Following a global strategy to promote healthy beverages, Coca-Cola India is considering an entry into various new beverage segments such as juices in addition to sports and energy drinks.
Coke draws up Rs 11k-cr plan to sell frozen fruits, juices. Firm also considering launching frozen Fanta and Coke.
Twenty-five years on, Coca-Cola is involved in a new search. Arnab Dutta reports.
The good news for PepsiCo is that the foods segment has normalised much faster to pre-pandemic levels than beverages.
Baseball and softball officially applied for inclusion in the Tokyo 2020 Olympics on Thursday as they look to earn back their spot in the Games they lost after 2008.
Former India captain Sourav Ganguly will join compatriot Virender Sehwag and other top cricketers from around the world in the inaugural edition of the Masters Champions League Twenty20 tournament, to be held in the United Arab Emirates in January.
Shoaib Akhtar has requested Indian batting legend Sachin Tendulkar to hold the All-Stars Cricket event in Pakistan as well.
Beverages giant Coca-Cola will cut jobs in India as part of its "redesigning operating model" globally to accelerate business growth across markets.
Andrew Symonds bagged four wickets and Saqlain Mushtaq two as Warne Warriors easily defeated Sachin Blasters by 57 runs in Game 2 of the Cricket All-Stars series in Houston on Wednesday night.
Unfortunately, the day chosen for the match was the actual day of Diwali and cricket starved Houstonians were in a dilemma about staying home with family and friends or going to watch their back-in-action cricket heroes.
'Sachin and I will be tossing a coin in New York City... It will be part of history.'
Venkatesh Kini, business unit president, Coca-Cola India and South West, shares his plans with Arnab Dutta.
Cola brands look for life in a parallel universe. Global majors Coke and Pepsi are going all out to stock up with health and nutrition offerings.
The batting icon has been busy practising for the last 10 days to get in shape for his brainchild the All Stars Cricket League, to be played in the US next month.
In an exclusive chat with Harish Kotian/Rediff.com, Sachin Tendulkar explains why he chose to launch the All-Stars League in baseball-crazy America. He also offers advice on the new aggressive attitude of India's up-and-coming young players, saying aggression should be reflected in the way you play the game.
© 2026 Rediff.com - Investor Information - Advertise with us - Disclaimer - Privacy Policy - Sitemap - Feedback - About us - Terms of use - Grievances