Dettol is the leader in the anti-septic liquid category.
Reckitt Benckiser's Dettol brand appears to be the target of arch-rival Hindustan Unilever (HUL)'s Lifebuoy for the second time in a row, with a new commercial saying the latter is far more effective than the former.
Dettol came to India in 1932.
China, India and Brazil showed significant support for additional spending on green products.
Old rivals HUL and Reckitt brag product potencies
At present, the penetration of personal and home hygiene products in India stands at just six per cent and is expected to grow exponentially over the next few years, he said.
FMCG major Reckitt Benkiser on Friday said its flagship product Dettol is 'very close' to becoming a Rs 1,000 crore (Rs 10 billion) brand.
The kit showcaseS Australia's indigenous heritage.
Join infectious disease specialist Dr Trupti Gilada on Rediff Chat and have all your queries on coronavirus answered.
Sebamed's campaign for its cleansing bar of the same name, released across print, television, digital and outdoor, has also named Santoor, a popular soap brand from Wipro Consumer Care.
We asked you to share tips, suggestions and stories of how you are preventing coronavirus.
The Australian team came out wearing a new jersey in the opening T20 International against India, in Canberra, on Friday, to showcase their country's indigenous heritage.
The government's new initiative appears to be timely for health and hygiene players, battling low awareness and the lack of use of branded products.
Hindustan Lever Ltd has suffered a setback with the Delhi high court dismissing its plea to stop rival Reckit Benckiser India Ltd from running an advertisement of Dettol soaps, which HLL had alleged disparaged its popular brand Lifebuoy.
Competitors in the health and hygiene soap segment include Lifebuoy, Dettol and Santoor.
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The interested companies include Emami and Dabur.
About to touch Rs 1,000 crore (Rs 10 billion), India ranks among the eight most important countries in Reckitt Benckiser's global operations with sales in excess of 7 billion pounds (over Rs 55,000 crore). In an interaction with Pradipta Mukherjee, Reckitt Benckiser's India chairman and managing director Chander M Seithi reveals that plans are afoot to introduce most of its global brands in personal-care, home-care and over-the-counter drugs in India.
The value for companies whose brands become local default names can be huge, says Kanika Datta.
Singh remained missing for the fourth consecutive day on Wednesday.
Weak story line, wooden acting and tasteless songs make Go a no show. Another flop show from Ram Gopal Varma.
From exercising, to washing vessels, cooking and playing with pets, here's looking at how they are keeping themselves busy during the Maharashtra lockdown.
The rise in raw material costs has caused a 10 per cent increase in the retail prices of fast-moving consumer goods as companies are passing on the rise in costs.
The Bollywood brigade joins Amitabh Bachchan for a noble cause.
Any concerned citizen ought to start practicing hygiene by washing their hands properly and be aware of the brands that are certified.
He told flood affected people at Meppadi and Kaithapoil that as their representative, he has spoken to Kerala Chief Minister Pinarayi Vijayan and Prime Minister Narendra Modi "to ask for help for this region from the state and Central governments."
are in the process of building one at the Jio Center in Bandra Kurla Complex where the Maker Maxity building used to be. "This theatre will be on the top of the mall and should be able to accommodate 300 cars, and is expected to open sometime in January or February next year.
'After the water receded, the house was full of mud.' 'The furniture, television, the workshop, car -- everything is destroyed.'
'Many are coming hungry and thirsty.' 'Some told us they were stopped from filling water at roadside village handpumps because villagers told them 'tum Carona ho'.'
'At its peak, COVID-19 in Korea felt like half-disaster, half-disaster movie.'
HUL has achieved few milestones in the fiscal gone by and hence is performing good on revenues front.
The Prime Minister and and President gracing ads for Reliance Jio and Bandhan Bank have put the spotlight on this trend.
'Most important were the breathing exercises -- whatever way you like.' 'Pranayam or just deep breathing...' 'Breathing is very, very, very, very, very, very important.'
'If it doesn't happen, we may be in for a difficult time.' 'Our biggest problem is our population and the fact we are a very social people.' 'However, I would say two months is more than enough time for things to settle down.'
The growing importance of all things culinary and the hunt for credible faces as brand ambassadors are adding more power to the chefs' elbow.
ITC wasted no time in capitalising on its new acquisition.
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