Prohibitory orders banning the gathering of people were imposed in Karnal on Monday, a day ahead of a farmers' planned gherao of the mini-secretariat over the August 28 lathicharge episode, officials said.
First it was called content-led commerce. Then it came to be known as influencer-led commerce. And its latest iteration is creator economy. This evolution of the terminology for online personas impacting buying decisions -- through blogs, memes, bite-sized videos, and podcasts -- has happened over the past five to seven years.
With a new campaign for Gatorade and renewed thrust on sports drinks, PepsiCo looks to make the most of the growing passion for fitness in the country.
Cricket icon Sachin Tendulkar and PepsiCo will jointly help Maharashtra government tackle the drought in Marathwada.
The multinational soft drink producers will soon have a rival from India -- "a bio cola" derived from ayurvedic herb Brahmi.
Uttam Khobragade, commissioner, Maharashtra Food and Drugs Administration, said MSFDA found the presence of a particular pesticide in four of PepsiCo's products, in a recent test.
Thums Up moves away from its individualistic, masculine positioning to be the flag bearer of daredevilry, a la Mountain Dew.
With his elevation as the CEO of Twitter, Parag Agrawal, in whom co-founder of the microblogging giant Jack Dorsey has "bone-deep" trust, joins the growing power club of Indian-origin executives helming US-based global multinationals. Twitter's outgoing CEO Dorsey announced on Monday that 37-year old Agrawal, an Indian Institute of Technology, Bombay and Stanford University alumnus, will be the company's new chief executive as he stepped down after 16 years at the company that he co-founded and helmed. A report in The New York Times said Agrawal will receive an annual salary of $1 million, in addition to bonuses, restricted stock units and performance-based stock units.
'As an actor, it gave me such a great role that after that whatever, work I was offered, it was never fulfilling.'
In a frank interview the CEO of PepsiCo revealed that, as a mother, she is riddled with guilt for not being able to be there for her daughters.
Given the school break, this is the peak travel season and companies catering to the 'friends and family' segment are expected to gain.
The Tata group firm has enhanced its product portfolio through "targeted acquisitions" as it aspires to be a formidable player in the FMCG category, said Chandrasekaran, who is also the chairman of Tata Sons. Besides, it has stepped up the pace of innovation across markets in line with consumer trends such as health and wellness and convenience, he said in his message to shareholders in the latest annual report of TCPL.
Coca-Cola will, apart from the coming World Cup in England and Wales, feature as the exclusive non-alcoholic beverage partner at all major ICC events -- men's and women's T20 World Cups in Australia in 2020, ICC Women's World Cup 2021 in New Zealand... Also, the World Cup 2023, to be hosted by India.
Despite the onslaught of international brands -- Coke and Pepsi -- the fizz has not gone out of India's very own cola brand, Surajeet Das Gupta.
Royal Challengers Bangalore have traded top-order batsman Mandeep Singh from Kings XI Punjab ahead of the eighth edition of the Indian Premier League (IPL), starting April 9.
Rajasthan Royals captain Rahul Dravid has been fined $20,000 after his team failed to keep up with the stipulated over-rate during its Pepsi IPL match against Kolkata Knight Riders in Jaipur.
After winning the PepsiCo challenge 'Taste the success Become Indra's advisors', the three-member team is set to present their case solutions to Nooyi. If found viable, the plan will be incorporated in Pepsi's annual plan and the team will get an opportunity to be engaged as advisors on an ongoing basis with PepsiCo to operationalise their ideas.
Mondelez has tied up with Warner Bros for its latest film Batman v/s Superman.
Maria Islam completed a slogan for Pepsi and won a whopping Rs 50 lakh.
Is this paradigm shift in brand-consumer power-sharing coming to fruition in India too?
Amazon's action follows that of other retailers such as Walmart Inc, Target Corp and Nike Inc.
Pepsi fires the first salvo by sewing up pouring rights with eight of the nine IPL teams.
Microsoft on Friday (local time) announced that its co-founder Bill Gates has stepped down from the company's board of directors to dedicate more time to his philanthropic priorities including global health and education. Gates will, however, continue to serve as the technology advisor to Microsoft CEO Satya Nadella.
To make mutual funds go beyond the top 15 locations, Sebi has decided to rob investors and pay the funds.
Based in Chicago, he will report to PepsiCo Americas Foods CEO John Compton.
According to a White House pool report, Trump referred to Nooyi as one of the "most powerful" women in the world.
Multinational organizations including PepsiCo and industry associations like IPA, have come in favour of India's intellectual property regime, which is being reviewed by the US administration.
Under the challenge, PepsiCo India has invited business strategies, for unlocking the latent demand for beverages in India, from leading management schools.
The annual study by the research agency shows that Amul, Amazon and Coca-Cola were the most-recalled brands on IPL.
Three Indians PepsiCo chief Indra Nooyi, ICICI Bank's CEO Chanda Kocchar and Kiran Mazumdar Shaw of Biocon -- have been listed in 'The World's 100 Most Powerful Women' list by Forbes magazine.
A pregnant Serena Williams makes the tennis superstar even more attractive to corporate sponsors, allowing her to extend her reach into maternity wear and motherhood products, sponsorship industry executives said.
"The premium global smartphone manufacturer bid Rs. 2199 crores, which is a 554 per cent increase over the previous contract. In the upcoming five IPL seasons (2018-2022), Vivo and IPL will have extensive cooperation in terms of sports events, on-ground activations and marketing campaigns," the BCCI said in a statement.
Experts question Nestle's silence over Maggi controversy.
That's because India does not have a serious venture capital industry with an appetite for risk, observes T N Ninan.
According to government sources, frozen parota (layered flatbread) does not qualify as a staple item and is not eaten by the poor. It is consumed by a class that can afford to pay taxes, hence falls in the 18 per cent category with the likes of biscuits, pastries, and cakes.
Perfetti Van Melle, which does not have presence in the snacks category globally, is for the first time testing the segment with plans to launch its brand 'Stop Not' in India that will compete with the likes of Kurkure from PepsiCo and Parle Agro's Hippo.
The cola war between Coke and Pepsi is extending to the IPL turf, with Coca Cola replacing rival PepsiCo as sponsors of Mumbai Indians and Kings XI Punjab in the fourth season of the T20 league.
Led by their captain, Mahender Singh Dhoni, leading Indian superstars, Virender Sehwag, Harbhajan Singh, Suresh Raina and Virat Kohli will sport a never-seen-before painted body look for Pepsi's path-breaking World Cup 2011 campaign to be launched soon.
Master blaster Sachin Tendulkar is understood to have finalised a three year endorsement deal estimated around Rs 20 crore with beverage major Coca Cola, after rival PepsiCo dropped him about two-and-half years back.
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