"The premium global smartphone manufacturer bid Rs. 2199 crores, which is a 554 per cent increase over the previous contract. In the upcoming five IPL seasons (2018-2022), Vivo and IPL will have extensive cooperation in terms of sports events, on-ground activations and marketing campaigns," the BCCI said in a statement.
Led by their captain, Mahender Singh Dhoni, leading Indian superstars, Virender Sehwag, Harbhajan Singh, Suresh Raina and Virat Kohli will sport a never-seen-before painted body look for Pepsi's path-breaking World Cup 2011 campaign to be launched soon.
Master blaster Sachin Tendulkar is understood to have finalised a three year endorsement deal estimated around Rs 20 crore with beverage major Coca Cola, after rival PepsiCo dropped him about two-and-half years back.
Three Indians -- Pepsi Co chief Indra Nooyi, corporate honchos like India-born Pepsi Co chief Indra Nooyi, Axis Bank's chief executive Shikha Sharma and ICICI Bank's chief Chanda Kocchar -- have figured in the list of Forbes' 'The World's 100 Most Powerful Women' 2010' released on Thursday.
The cola wars will no longer be restricted to Coke and Pepsi, with their Latin American competitor Ajegroup setting up shop in India.
With his elevation as the CEO of Twitter, Parag Agrawal, in whom co-founder of the microblogging giant Jack Dorsey has "bone-deep" trust, joins the growing power club of Indian-origin executives helming US-based global multinationals. Twitter's outgoing CEO Dorsey announced on Monday that 37-year old Agrawal, an Indian Institute of Technology, Bombay and Stanford University alumnus, will be the company's new chief executive as he stepped down after 16 years at the company that he co-founded and helmed. A report in The New York Times said Agrawal will receive an annual salary of $1 million, in addition to bonuses, restricted stock units and performance-based stock units.
FSSAI will put the draft guidelines in front of a seven-member expert committee.
PepsiCo chairman and chief executive officer Indra Nooyi, who has been speculated to be among the possible candidates to succeed Ratan Tata as chairman of the Tata Group, has ruled herself out of the race, saying she "loves" her present job.
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Big brands are keen to tie up with IPL for advertising purposes.
Food and beverages maker PepsiCo and software manufacturer Adobe Systems have made it to the list of world's most ethical companies for this year which are led by CEOs of Indian origin.
A recent consumer survey has ranked Pepsi as the most preferred beverage brand, with arch cola rival Coke trailing in all categories except one.
Vindu Dara Singh joins Sanjay Dutt and Ranbir Kapoor as 'Funk-Key' in Pepsi The Game Level 2.
The actor takes on Sanjay Dutt in a series of television ads by Pepsi.
PepsiCo Chairman and CEO Indra Nooyi hoped that whosoever comes to power after the next elections will manage the country well so that India clocks a consistent 7-8 per cent economic growth.
PepsiCo's Chennai-born Indra Nooyi tops the list of Indian-origin CEOs in the US.
PepsiCo CEO Indra Nooyi and ICICI Bank Managing Director Chanda Kochhar are among Fortune magazine's list of 50 most powerful women in business who are "taking on the world" by pushing into new territories and inspiring women in their home countries.
Fortune said the list has been compiled broadly on the basis of four criteria
Stating that the differential pricing above Rs 12 was "unfair trade practice," Justice J D Kapoor, Delhi State Consumer Disputes Redressal Commission, said: "The process of converting ordinary water into mineral water is the same (for all bottlers) and the quality or purity is also the same. It is immaterial whether mineral water is obtained directly from springs or any other source." Yet, packaged water firms continue to price their 1 litre bottles above this amount.
According to government sources, frozen parota (layered flatbread) does not qualify as a staple item and is not eaten by the poor. It is consumed by a class that can afford to pay taxes, hence falls in the 18 per cent category with the likes of biscuits, pastries, and cakes.
The country's largest consumer goods company Hindustan Unilever says it has been able to reduce its water use by regular metering, monitoring and controlling of utilities consumption at all its manufacturing sites
The two battle it out in the controversial but lucrative fairness cream market, spark a fresh bout of aggression in the war between the brands
Images from the Indian Premier League match between Sunrisers Hyderabad and Mumbai Indians in Hyderabad on Wednesday.
Check out the schedule of the ninth edition of the Indian Premier League T20 tournament.
The list was topped by Oracle's Larry Ellison last year.
Was she the right choice for the magazine's 10th anniversary cover?
India's batting sensation Virat Kohli finally had to spill the beans, as Bollywood superstar Shah Rukh Khan tricked him into revealing the name of his Lady Love.
pepsiCo India has launched an initiative to train women professionals and re-introduce them into the corporate world.
The programme that stemmed from the mutually beneficial needs of the Punjab government and PepsiCo India, if everything goes well, is set to bring "orange revolution in the state by bringing more than 35,000 acres under citrus cultivation by 2008".
PepsiCo head Indra Nooyi believes so but we want to know what you think.
"The 33 per cent extra scheme by Frito-Lay's on Lay's and Kurkure got good trader and consumer response. In the next four-six weeks, a similar scheme will be offered by ITC," market sources said. ITC has been able to capture 7 per cent of the chips and snacks sector in 2007 within a year of its launch. "It has already made a dent in Frito-Lay India's share," according to a Euromonitor International study on sweet and savoury snacks in India.
That's because India does not have a serious venture capital industry with an appetite for risk, observes T N Ninan.
PepsiCo's India-born CEO Indra Nooyi has been ranked third most powerful businesswoman by Fortune, the only Indian-origin woman on the 2014 list topped by IBM Chairman and CEO Ginni Rometty and General Motors CEO Mary Barra.
Firms use imported pulp as Indian oranges have lower juice content. The Indian orange is yet to catch the fancy of beverage companies, foreign as well as Indian. Dabur, the leader in orange-based packaged juices with a 54 per cent market share, sources orange concentrate from North and South America for its 'Real' brand.
PepsiCo has given its India-born chief Indra Nooyi a pay package of $18.6 million (about Rs 113 crore) for 2013, a 7 per cent hike from the previous year.
Kapoor charges between Rs 3 and Rs 3.5 crore for a day's work for a brand. His current roster of brands include Asian Paints, Pepsi, Panasonic, Renault, Flipkart, Macroman, Saavn, and Hero MotoCorp.
