News for 'Hyper Collective'

Chennai Express, Ishq, Dhamaal: 10 Corny Comedies We Love!

Chennai Express, Ishq, Dhamaal: 10 Corny Comedies We Love!

Rediff.com7 days ago

These goofy 10 may not be as pop culturally potent as the likes of comic classics Andaz Apna Apna, Dulhe Raja, Hera Pheri, Chachi 420, Coolie No 1, Lage Raho Munnabhai or Stree but its madcap humour enjoys a loyal following of its own.

'PhysicsWallah Targets 30% Revenue Growth In FY27'

'PhysicsWallah Targets 30% Revenue Growth In FY27'

Rediff.com5 Jun 2026

Ed-tech unicorn PhysicsWallah is strategically targeting a 30% revenue improvement by FY27, leveraging AI-led automation, aggressive expansion into southern Indian markets, and a strong focus on student learning outcomes and enrolment growth.

How a single diplomatic headline triggers a 1,000-point swing?

How a single diplomatic headline triggers a 1,000-point swing?

Rediff.com12 Mar 2026

In the present hyper-connected world, there are many domestic and global factors that affect financial markets. Of them, the most powerful and often least predictable are geopolitical events, which often boil down to one diplomatic headline.

India Tech Hiring Near 6-Year Low

India Tech Hiring Near 6-Year Low

Rediff.com3 Jan 2026

As of January 2026, the number of active job openings stood at 103,000, down 24 per cent from 136,000 in the same period last year.

How Quick Commerce Is Reshaping Festive Gifting

How Quick Commerce Is Reshaping Festive Gifting

Rediff.com22 Oct 2025

India's gifting market is seeing its biggest festive season yet, with sales through quick commerce platforms like Zepto, Blinkit and Instamart jumping 40%-50% year-on-year.

'We Will Remove Modi From Delhi, BJP From Bihar'

'We Will Remove Modi From Delhi, BJP From Bihar'

Rediff.com7 Nov 2025

'Without our support Nitish Kumar wouldn't have become chief minister.' 'After the government was formed we became ministers, but our agenda remained the same: Amit Shah had promised reservation for Nishads.' 'He wouldn't listen, so we went to UP and contested 52 seats in the 2022 elections. He didn't like the idea of rebellion.' 'He saw that this man, coming from Bombay, is very sharp. He's made four MLAs now, tomorrow he'll make 40. A time will come when they will make it 125.' 'They bought our MLAs and ousted us from the government.'

Localised campaign helped BJP dislodge AAP from power

Localised campaign helped BJP dislodge AAP from power

Rediff.com8 Feb 2025

The BJP's hyper-local campaign targeting the AAP's loyal base among the poor, along with Prime Minister Narendra Modi's depiction of Delhi's ruling party as "AAP-da" (disaster), proved decisive in the Delhi assembly elections. This victory marks the end of a 26-year drought for the BJP in the national capital. The BJP's campaign highlighted perceived failures in governance and corruption allegations against the AAP, while emphasizing its own welfare schemes. The party's focus on local issues resonated with voters, particularly the middle class and poor who were disenchanted with the AAP's performance. This win is a major setback for the AAP and the INDIA bloc, which has been on a losing streak after its strong performance in the Lok Sabha elections.

Why is Wayanad Quiet About Tragedy?

Why is Wayanad Quiet About Tragedy?

Rediff.com13 Nov 2024

There is a definite attempt to put the landslides on the backburner because news of them and climate change worry Wayanad's tourism and real estate businesses greatly. Whatever I experienced of Wayanad's 2024 by-elections; the July landslides were not a burning issue, observes Shyam G Menon.

Boycott calls force advertisers, celebrities to increase safeguards

Boycott calls force advertisers, celebrities to increase safeguards

Rediff.com7 Nov 2022

American writer HP Lovecraft famously said that the oldest and strongest of fears is the fear of the unknown. For present-day advertisers and celebrities, this fear is showing up in the response they receive from social media to their brand communication. This is something AU Small Finance Bank and online food delivery platform Zomato recently experienced with their advertisements.

How GenZ, Millennials Can Co-Exist At Work

How GenZ, Millennials Can Co-Exist At Work

Rediff.com1 Aug 2024

Gen Z, don't shy away from expressing your ideas, and millennials, be receptive to new perspectives, suggests Sonica Aron, founder of the HR consultancy firm, Marching Sheep.

Will Sexual Abuse Ever End In Film Industry?

Will Sexual Abuse Ever End In Film Industry?

Rediff.com11 Sep 2024

Nothing is going to change in a hurry unless attitudes change and punishments are speedy and fair, notes Ramesh Menon.

Will UP Startle Modi?

Will UP Startle Modi?

Rediff.com31 May 2024

The best-case scenario is that the BJP will top out at around 50 seats in UP -- a drop of 12 from the 62 it had won in 2019. Taken in tandem with Maharashtra and Karnataka, this is what is likely to put paid to the BJP's ambitions of a third term for Modi, argues Prem Panicker.

How Zetwerk is shaking up India's smart TV market

How Zetwerk is shaking up India's smart TV market

Rediff.com11 Oct 2023

Zetwerk is not exactly a household name, but this unicorn, boasting revenues of Rs 11,450 crore as of last year, is among the top four electronics manufacturers in India. The startup is capitalising on a notable trend in smart TV sales - fall in collective shipments from top brands like Xiaomi, Samsung, LG and an uptick in the market share of smaller, regional, and online brands. Emerging as a key Electronics Manufacturing Services (EMS) player, Zetwerk operates a plant in Haryana that caters to 10 per cent of the country's overall smart TV production capacity.

Modi's Challenge Of The South

Modi's Challenge Of The South

Rediff.com25 Mar 2024

It is early to make out which way the wind is blowing, but there is no denying that challenges for the BJP, far outweigh the advantages in this region, notes Nilanjan Mukhopadhyay.

'Once you see the barbarity...': Israel envoy shreds UNSC

'Once you see the barbarity...': Israel envoy shreds UNSC

Rediff.com11 Nov 2023

Israel's Permanent Representative to the United Nations, Gilad Erdan, lambasted the United Nations Security Council for failing to condemn the October 7 Hamas terror attacks and the slaughter of unarmed civilians.

The Dyslexic Who Built A 30 Crore Business

The Dyslexic Who Built A 30 Crore Business

Rediff.com29 Dec 2023

'I have saved your name on my phone, but I cannot read or pronounce it.' 'I am able to recognise my wife's name today because after seeing it for so long, it has been imprinted in my mind as a picture and not the letters.'

Fair & Lovely: Can HUL go beyond a cosmetic change?

Fair & Lovely: Can HUL go beyond a cosmetic change?

Rediff.com7 Jul 2020

For a product initially positioned as a "closet mate" which could help improve a woman's marital prospects, HUL Chairman Sanjiv Mehta says the communication now is all about women's empowerment.

What lies ahead for Brand Horlicks?

What lies ahead for Brand Horlicks?

Rediff.com11 Dec 2018

One of the oldest living brands in the country, Horlicks has been innovative in its approach, which helped it survive intense competition

Sachin is a Man in Blue once again

Sachin is a Man in Blue once again

Rediff.com9 Mar 2019

True Blue, a menswear label that Arvind has created with cricketer Sachin Tendulkar, is being extended into an exclusive traditional apparel brand for men called True Blue Handcrafted.

CHANDRAYAAN EXCLUSIVE! 'This is text book precision!'

CHANDRAYAAN EXCLUSIVE! 'This is text book precision!'

Rediff.com24 Aug 2023

'You declare a date, time and place for the landing two months in advance and exactly at that moment, it touched on the moon.'

Exit Vodafone pug, enter network engineer

Exit Vodafone pug, enter network engineer

Rediff.com25 Jan 2019

The latest ad, done by O&M again, Vodafone's ad agency, shows two engineers tinkering away in a dimly-lit highway tunnel.

Forensic Review

Forensic Review

Rediff.com24 Jun 2022

Forensic emerges as one of the dumbest movies of the year so far, complains Sukanya Verma.

Will Operation Rahul Boomerang On BJP?

Will Operation Rahul Boomerang On BJP?

Rediff.com30 Mar 2023

It is clear to any observer that the BJP risks its demolition drive boomeranging on itself. Except for one unpredictable factor in the works -- Rahul Gandhi himself, observes Shyam G Menon.

'If anything goes wrong with Byju's...'

'If anything goes wrong with Byju's...'

Rediff.com22 Jun 2023

'India's edtech and start-up story will be in danger.'

Why Brand Jet collapsed after 25 years

Why Brand Jet collapsed after 25 years

Rediff.com10 May 2019

A mix of financial and strategic mistakes combined with poor expectations of the management are the reasons for the downfall of Indian airlines. For Jet, the deathly potion was even more toxic on account of the bitter squabbles between promoter Naresh Goyal and strategic partner Etihad Airways.

'Time to play hardball with China'

'Time to play hardball with China'

Rediff.com14 Dec 2022

'Unless India ups the ante, Beijing will continue to believe its transgressions are cost free and will feel encouraged to do more of the same.'

How brands in India are going digital

How brands in India are going digital

Rediff.com6 Sep 2018

Apart from the growing adoption of the internet in the country, brands are drawn to the agility of the medium, its targeted and data driven approach and the increasing cost of offline channels for sales and distribution.

How Shoppers Stop pulled itself back

How Shoppers Stop pulled itself back

Rediff.com23 Oct 2017

Shoppers Stop returns to its core business after divestments. The retailer plans growth through web and private labels.

Taapsee, Madhavan and the remaking of an old favourite

Taapsee, Madhavan and the remaking of an old favourite

Rediff.com21 Mar 2018

Horlicks widens brand appeal in increasingly competitive market.

ASK ANU: My Ex Is Blackmailing Me

ASK ANU: My Ex Is Blackmailing Me

Rediff.com28 Apr 2023

rediffGURU Anu Krishna , who is a mind/life coach and NLP trainer, wants you to talk about your problems. She will address your concerns and offer expert advice on how you can take control of your life.

Boom or bust: Can India defy global digital advertising trends?

Boom or bust: Can India defy global digital advertising trends?

Rediff.com6 Apr 2018

Will the warning shots from giants like Unilever and P&G break digital growth?

Emotions are the new celebrities of advertising

Emotions are the new celebrities of advertising

Rediff.com1 Nov 2017

Advertisers take to pitching family values and social causes, giving celebrity endorsers and flamboyance a miss. Nikhat Hetavkar reports.

Girl ad power: The new Ms India

Girl ad power: The new Ms India

Rediff.com9 May 2017

A confident, assertive single woman is finding her way into popular advertising narratives.

Cops use the Game of Thrones way into millennial hearts!

Cops use the Game of Thrones way into millennial hearts!

Rediff.com7 Jun 2017

City police, metros, airports, even power utilities are using pop culture and social media to reach the young and encourage public ownership of public services. Amritha Pillay reports.

Why Indian companies now prefer online launches

Why Indian companies now prefer online launches

Rediff.com26 Sep 2018

What is driving the digital-first approach of traditional, legacy brands? Apart from the growing adoption of the internet in the country, brands are drawn to the agility of the medium.

How Parle plans to capture the premium category

How Parle plans to capture the premium category

Rediff.com8 Aug 2018

The home-grown biscuit brand looks to get inside the customer's mind as it steps outside the boundaries of its mass-market identity

5 lessons we learned in COVID times

5 lessons we learned in COVID times

Rediff.com4 Nov 2020

The pandemic has forced us to reflect and re-evaluate our old habits and perceptions, says Anamika Sengupta.

Big Tech invests $1.82 bn in Indian startups so far this year

Big Tech invests $1.82 bn in Indian startups so far this year

Rediff.com8 Nov 2021

Their startup investments number 13 so far, compared to 17 deals in 2020.

For advertisers, old is now gold

For advertisers, old is now gold

Rediff.com25 Sep 2017

60-plus men and women who live independent lives are becoming the cynosure of ad men's eyes.

Making the Infosys story extraordinary again

Making the Infosys story extraordinary again

Rediff.com15 Sep 2017

With employees as brand ambassadors, can the company get the grime off its image?