Lucknow has been officially inducted into UNESCO's Creative Cities Network (CCN) under the 'Gastronomy' category, recognizing its culinary heritage.
Through its cloud kitchens, ITC is building a portfolio of shorter shelf-life offerings and selling them through quick commerce platforms.
Ditch sweets for something healthy this Holi.
A young couple sharing a laugh - in the living room over a Polish joke book, on the beach, in the rain - with the tagline, "Made for each other", hung from billboards at prominent street corners from the 1960s to the 1990s. It was a campaign for one of the largest selling cigarette brands in India, Wills (Navy Cut) from the ITC stable, that resonated with a generation of smokers and non-smokers alike till the curtains came down on tobacco advertising in 2004. As we prepare to welcome 2024, ITC has metamorphosed from a tobacco giant into a conglomerate straddling multiple large-sized businesses. In the mind space of Gen Z or millennials, the company represents a gamut of branded products - from frozen food (ITC Master Chef), noodles (YiPPee!), and cookies (Sunfeast) to snacks (Bingo!) and notebooks (Classmate), and so on and so forth.
'The way desi food is cooked in our homes makes it so delicious and yummy.' 'It is a great digestive meal.'
Chef Aditi Handa, who is deeply invested in baking, makes the most delicious sourdough.
'My five-year-old grandson Arjun enthusiastically helps in jhadoo pocha, putting clothes in the washing machine, drying and then folding them up,' says Dr Veena Adige.
Here's your opportunity to sample ilish dishes from the royal homes of Bengal, says Avishek Rakshit.
Ever heard of 'gosht ka halwa' or 'dal ki dulhan'? Avantika Bhuyan profiles a battery of food enthusiasts who are out to make sure that you do.
His rags-to-riches story would make a film. Meet Musthafa P C, the man behind ready-to-use breakfast foods that countless Indians trust.
Does Mumbai's Masala Library live up to its reputation? Harnoor Channi Tiwary finds out!
What better way to know a place than to learn its cuisine? Learn the art of working with terracotta and stoneware clay... ...If it's textiles that turn you on, a holiday in Jaipur could be just the thing for you.... ...Add an extra dimension to a holiday in spiritual Dharamsala by immersing yourself in Tibetan art...
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