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Santosh Desai

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5 workers killed in explosion at industrial unit in Thane

IMAGE: People gather at the chemical manufacturing unit of Herbert Brown Pharmaceutical and Research Laboratories in Dombivili (East), Thane after a cylinder explosion on Thursday. All......

PICS: The children of Maharashtra's drought

Undaunted by Sachin Kengar and Yogita Desai's deaths, scores of small children in Maharashtra brave the scorching, unbearable, heat to draw water from unguarded wells. Earlier in the series:......

Bollywood, the new political battleground?

A string of episodes including the latest removal of Aamir Khan as brand ambassador of the Incredible India campaign point in this direction, say experts. Viveat Susan Pinto reports If it wasn't......

Nitish takes oath as Bihar CM, Lalu's son his deputy

Nitish Kumar takes oath as the Chief Minister of Bihar during the swearing-in ceremony at Gandhi Maidan. Photograph: PTI Janata Dal-United leader Nitish Kumar took oath as Bihar chief minister on......

Modi Cabinet: Prabhu gets Railways, Parrikar gets Defence

Former Goa Chief Minister Manohar Parrikar and former Shiv Sainik Suresh Prabhu were inducted into the Union Cabinet and given defence and railway portfolios respectively on Sunday as Prime......

Advertisers feel the heat of Bollywood drug abuse probe

Advertising agencies admitted that conversations had begun with their clients to exercise restraint while using brand endorsements featuring film actors whose names appeared in the probe. IMAGE:......

Fair & Lovely: Can HUL go beyond a cosmetic change?

For a product initially positioned as a "closet mate" which could help improve a woman's marital prospects, HUL Chairman Sanjiv Mehta says the communication now is all about women's......

Caught in the NiMo-Choksi crossfire: Virat, Kangana, Priyanka

The PNB ambassador is Virat Kohli, Priyanka Chopra and Siddharth Malhotra are the faces of the Nirav Modi label, Kangana Ranaut, Kriti Sanon and others endorse the family of brands under the......

Now, Swachh Bharat seeks global facelift

The focus on Swachh Bharat has sharpened with Prime Minister Modi asking ministers to show the outcomes of schemes launched since the NDA government came to power Swachh Bharat, which was ranked......

Unfair to pin down celebs for misleading ads, say brand gurus

Parliamentary panel seeks 5-yr jail term and penalty of up to Rs 50 lakh if a celebrity-endorsed product misfires With a parliamentary standing committee calling for stringent penal provisions to......

The BEST 200 Indian Films of the Decade

Aseem Chhabra picks the finest Indian films in the 2010-2019 decade. IMAGE: A scene from Bulbul Can Sing. As the second decade of the young century comes to an end, it is time to look at how......

Why advertisers aren't gung ho about Ranbir... yet

Ranbir Kapoor has everything going for him but the brand endorsements -- so far.   He is the hottest -- and most bankable -- star in tinseltown these days. He has big banners chasing him and......

Deol season at the marquee

It's been a long time since we saw this angry young man pluck out a tube well and chase off Pakistanis on the large screen. As much as we might be tempted to think back about the disastrous Naksha,......

'Bachchan & Depp should be incredible together'

For the maker of hits like Salaam Bombay! and Monsoon Wedding, life is good. The recent success of her latest film, The Namesake in America has been widely publicised and it looks like the film......

'Tare Zameen Pe is unique because of its story'

It's confirmed. Aamir Khan will not be part of Dhoom 3, as was reported in some sections of the press. The actor is, in fact, busy with his only release of the year, Tare Zameen Pe, a film......

'IPL is like a reality show on TV'

Controversies sell, and the latest series of incidents involving IPL have only added more drama to the T20 league rather than denting its brand equity, according to industry experts and......

Ranji Trophy: Agarkar, Salvi rattle Hyderabad

Ajit Agarkar and Aavishkar Salvi claimedfive wickets between themselves as defending champions Mumbai reduced Hyderabad to 223 for 7 on the first day of their Ranji Trophy Super League Group A......

Sania will remain a top brand, say advertisers

Asia's top tennis player Sania Mirza will retain her strong brand value despite her decision to shun Indian tournaments in protest at being dragged into needless controversies, Indian advertisers......

Gujarat win, despite goof up

A game of cricket is not over till a team has actually won it. Gujarat probably forgot this age-old, but always relevant, axiom. For nothing else can explain the team's performance and their......

Readers wishes to John Wright

Name:Amit Singh Message:Dear john, i salute mr wright you have done wonders for our{your}indian team , we shall always be indebted to you for what u have done & achieved for us ordinary indians, me......
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Advertisers feel the heat of Bollywood drug abuse probe

Advertising agencies admitted that conversations had begun with their clients to exercise restraint while using brand endorsements featuring film... ...

http://www.rediff.com/money/report/bollywood-drug-abuse-probe-makes-advertisers-nervous/20201001.htm
Retirement fails to dent Dhoni's brand value

New Delhi: Mahendra Singh Dhoni might have announced his retirement from international cricket, but his brand value is not only intact, but is in... ...

https://economictimes.indiatimes.com/industry/services/advertising/ms-dhonis-brand-value-on-an-upswing-despite-retirement-from-international-cricket/articleshow/78370092.cms
Sponsors to showcase cos that beat virus

NEW DELHI: Advertisers and sponsors at this year’s edition of the Indian Premier League (IPL) will showcase the most robust companies and... ...

https://economictimes.indiatimes.com/news/sports/ipl-2020-advertisers-sponsors-to-showcase-firms-that-thrived-among-pandemic/articleshow/78129766.cms
New Sebi norms will help debt MF investors

The Securities and Exchange Board of India's revised disclosure requirements for debt mutual funds will increase transparency and help investors to... ...

https://economictimes.indiatimes.com/mf/analysis/new-sebi-norms-will-help-debt-mutual-fund-investors/articleshow/77888713.cms
India's consumers are starting to question counter intuitive packaging

NEW DELHI: Earlier this month, D Ramakrishna, founder of a Mumbai advertising firm, vented his irritation at struggling to get a Britannia cheese... ...

https://economictimes.indiatimes.com/industry/indl-goods/svs/packaging/ease-of-access-indias-consumers-are-starting-to-question-counter-intuitive-packaging/articleshow/77774814.cms

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