According to experts, the ban will not result in revenue loss for the BCCI or the IPL broadcasters.
Harmanpreet Kaur, Smrit Mandhana, Deepti Sharma, Shafali Verma, and Jemimah Rodrigues are poised to see an uplift of 25 to 35 per cent in brand value.
'Give him a couple of seasons, a cool head, and some long-term form, and he won't just be in campaigns -- he'll be the campaign.'
'IndiGo's position in this argument will depend on whether it has registered '6e' as a trademark.'
'With an achievement like this, Gukesh could even be endorsing global brands.'
With the IPL kicking off, speculations are rife that the former Indian cricket team captain M S Dhoni will hang up his boots after handing over the captaincy of Chennai Super Kings (CSK) to Ruturaj Gaikwad. However, brand experts believe this is not the end of the road for Dhoni as a celebrity, and he still has some mileage left even if he completely retires. Dhoni is expected to continue being associated with CSK even after retirement, according to a media report.
'He doesn't need to play eye candy or a boy next door. He has found his mark.' 'Brands like him because he understands them and he emotes appropriately for them.'
The top five most trusted brands are Samsung Mobiles, Sony, LG, Nokia and Tata.
For a product initially positioned as a "closet mate" which could help improve a woman's marital prospects, HUL Chairman Sanjiv Mehta says the communication now is all about women's empowerment.
Advertising agencies admitted that conversations had begun with their clients to exercise restraint while using brand endorsements featuring film actors whose names appeared in the probe.
Edtech brands are offering discounts, adding fresh content and engaging more frequently with users during the lockdown, reports Vinay Umarji.
The airlines had pledged the trademarks as collateral with banks at the time of taking loans from them
Nestle was perceived as being feeble in its defence.
What has worked though for Brand Saridon has been its single-minded focus on headaches as opposed to other analgesics that dwell on a wider set of problems, reports Sohini Das.
Fevicol has played with its advertising to convert an adhesive, a product that bore none of the glamour and glitz of consumer goods, into a loved and recalled brand.
While the brand did step into cities such as Delhi in the last few years, it is now stitching up an expansion strategy aimed at partaking of growth in areas where consumption of ice cream remains strong.
Experts say the impact is limited to investors and potential employees and may ease out in the next few months
The PNB ambassador is Virat Kohli, Priyanka Chopra and Siddharth Malhotra are the faces of the Nirav Modi label, Kangana Ranaut, Kriti Sanon and others endorse the family of brands under the Gitanjali Group.
Xiaomi is the third largest smartphone brand in the top 30 cities in India.
While consumer electronics, technology, mobile phones, auto and sports-wear categories dominate the top 20, FMCG has only one entry in the list
'People can relate to him much the way they did with a young Sachin Tendulkar 30 years ago.'
Zydus Wellness looks for a wider berth in the country's burgeoning beauty market, redesigns and rebrands its flagship brand
Nirma detergent brand has shed its affordable tag for a more premium positioning against Surf, as rival Ghadi consolidates its position as a mass-market player.
As in all successful comebacks, strong leadership will be key for the Chennai Super Kings and the Rajasthan Royals.
Dell emerges the most attractive among technology players.
Relatively new brands of HUL, such as Closeup, play second fiddle to other legacy brands such as Colgate from Colgate-Palmolive and Vicco.
Faced with a clutter of coffee houses and cafes that also serve the brew, the chain that has 119 stores in seven cities in India is looking at ways to differentiate its brand from the rest.
The consumer durables player has modified its decades-old logo as it hopes to hold fresh appeal beyond 'mums' to include millennials, says Ritwik Sharma.
Competition is intense and with the blurring of differences in service proposition and fares, it becomes imperative that airlines use their on-time performance for messaging and brand building.
60-plus men and women who live independent lives are becoming the cynosure of ad men's eyes.
LG, Panasonic: Making in and for India LG and Panasonic are looking to revive their fortunes in India by building local insights into their new products.
The airline pitches its product and service, keeps silent about price in a new campaign as it looks to win over young business travelers.
How to shield brand McDonald's? While consumers may have ignored the legal battles plaguing the franchise in north and east India, closure of restaurants is not something they are likely to ignore.
Sources indicated that Tata Salt has set aside about 8-10% of their marketing budget for the Olympics this year.
The central government has said it will look into the matter.
Many see Nirma's Lafarge deal as some kind of second coming for the Patels.
While study was done before the current boardroom battle began, the findings indicate Tata is no longer viewed as aspirational brand by working professionals.
With the festive season underway, retailers in the online and the offline world need to prepare well to offer the best deals to consumers and earn trust.
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