Forced on the back foot after being slammed for appointing Salman Khan as goodwill ambassador of India's Olympic contingent, the IOA said, on Sunday, it would also rope in icons from music, cricket, and other sports to motivate the athletes.
Indian golfers Anirban Lahiri and Jeev Milkha Singh exited early, as did many other big names, including multiple Major winners Phil Mickelson and Rory McIlroy, after the completion of second round in the US Open in Oakmont.
A quick look at winners in the major categories.
The stars of Rakeysh Omprakash Mehra's biopic made a stylish appearance on TV show, India's Dancing Superstars.
A summary of sports events and sports persons, who made news on Sunday
Gyan Correa's National award-winning Gujarati film 'The Good Road', a lost-and-found story of a small boy, was today nominated to represent India in the Best Foreign Film category at next year's Oscars.
Shubhankar Sharma, fresh off an impressive outing in his PGA Tour debut that made the golfing world take notice, has accepted an invitation to compete in next month's US Masters, the tournament said on Tuesday.
Will Anil Kapoor or Rakeysh Mehra make the Dutee Chand biopic?
The Indian ace was four off the lead, shared by Retief Goosen of South Africa and Australian Richard Green, at the halfway stage of the Qatar Masters.
The 15th IIFA awards were held in Tampa Bay, Florida over the weekend.
India has just 28 Olympic medals to its credit since making a debut back in 1900.
Shubhankar Sharma becomes the youngest Indian and the third overall to have played all four Majors in a single year after Jeev Milkha Singh (in 2007) and Anirban Lahiri (in 2015 and 2016).
Olympic bronze medallist MC Mary Kom is confident that Priyanka Chopra's work in Sanjay Leela Bhansali's film on her life will strike a chord with the audience.
Jyoti Randhawa slipped three notches further but still remains the highest ranked Indian golfer at 119.
India's tennis star Sania Mirza says she does not want a biopic made on her life but if something like this ever happens, she would like Deepika Padukone to play her on-screen.
Shiv Kapur and SSP Chowrasia shot contrasting rounds to make the midway cut at the Made in Denmark golf tournament in Aalborg, Denmark.
Jyoti Randhawa, Arjun Atwal, Shiv Kapur and Jeev Milkha Singh feature in the elite list
Milkha Singh, Ashok Kumar and Amandeep Johl carded four-under 68 in a four-way lead on the opening day of the tournament.
'I am not the kind of person who will stand up and complain. I have no complaints against anyone. If I've been away from the entertainment industry, it's because I am not into selling myself.'
In what comes as a late reaction following the backlash received over Salman Khan's appointment as Goodwill Ambassador for India for Rio Olympics, the Indian Olympic Association (IOA) has now turned to cricket legend Sachin Tendulkar to be the Indian contingent's ambassador.
The ace Indian golfer carded a one-under 71 and was tied ninth, just one shot off the eight-way lead at two-under in the Sun Chlorella Classic.
Here's a look at the red carpet arrivals at the 20th Life OK Screen awards, held in Mumbai on January 14.
Things might be radical in Hollywood but only marginally better when it comes to the subject of women in sports on screen.
It was a very disappointing start for the Indian trio of Shiv Kapur, Jeev Milkha Singh and SSP Chowrasia at the Alfred Dunhill Links Championship in Scotland.
Play was prematurely called off due to rain on the second day of the USD 1.8m BMW Asian Open.\n
'I think I have been lucky that I have found directors who take me for what I am and what they think I am capable of, rather than go on my previous films and see what I have done.'
A look at the top 10 tweets from your favourite Bollywood celebrities.
The only two Indian golfers on the Japanese PGA Tour had identical rounds of two-under 70 in the opening round in the 120 million yen ABC Championship.
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Rediff.com gives you a look at films in the past that have captured the lives of sporting icons, and their rise to glory, on the silver screen.
In a candid interview, Sonam talks about Raanjhana's success, romance, her insecurities and why she thinks she isn't beautiful.
Bollywood's obsession with biopics is getting stronger with each year. The focus seems to be on Indian sportswomen.
The Bhaag Milkha Bhaag director on his latest box office success and if his hit biopic will spawn a whole new genre.
India's rising golf star Shubhankar Sharma is excited at the prospect of playing with his 'idol' Tiger Woods at the next year's Open Championship.
Loved Mary Kom? You might want to see this list of other memorable sports films Bollywood has churned out over the years.
The fascinating story of this man was one of the most searched topics on Google after the trailer was launched with Irrfan's Tomar, his gaze fixed at a journalist interviewing him, mouthing that iconic dialogue "beehad mein baaghi hote hain, dacait milte hain Parliament mein".
The Dhoni biopic is all set to lead the charts!
Jeev Milkha Singh comfortably made the cut while Gaganjeet Bhullar had to dig deep with three birdies in last four holes to join him for the weekend rounds at the European Tour event Volvo China Open.
On Preity Zinta's 39th birthday on January 31, the actress talks about her hopes and fears, and why she loves films like Jai Ho and Bhaag Milkha Bhaag.
