What is driving the digital-first approach of traditional, legacy brands? Apart from the growing adoption of the internet in the country, brands are drawn to the agility of the medium. Samsung......
Apart from the growing adoption of the internet in the country, brands are drawn to the agility of the medium, its targeted and data driven approach and the increasing cost of offline channels for......
Harman, the premium global audio and infotainment group, which retails brands such as JBL, AKG and Harman-Kardon, is training Indian engineers based at its research and development centre in......
In-car entertainment remains a fast growing segment with some big brands, including Sony, Bose, Blaupunkt, Denon, JBL and even LG, battling it out for supremacy. So, all those who spend a lot of......
A fake JBL wireless speaker sold on Flipkart could turn into a legal wrangle. While counterfeit products being sold online are not new and all major e-commerce players including, Flipkart, Snapdeal......