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Harish Bijoor

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BJP's Tejasvi Surya is young but no novice in politics

He may be only 28, but the now-chosen candidate for Bengaluru South has handled the party's IT cell and campaigned for several party candidates during the state polls last year, reports Bibhu......

Is Karnataka India's most corrupt state?

'When a newspaper says that Karnataka leads in corruption, one must also know it means Karnataka leads in patronising corruption.''You can't be corrupt without me succumbing to your......

'Arnab is a thought in the minds of people'

'Physically, he is your boy next door, but attitude-wise, he is an evangelist who does not mind shouting from the rooftops to take a stand on a cause he believes in.'Urvi Malvania on Brand......

How Tata Motors has used birds in its aggressive branding exercise

Be it the name, the design and communication campaign and the engagement processes being imagined between the brand and its buyers, the company is casting its cars in a new mould, reports T E......

Despite new launches, Samsung continues to lag behind Xiaomi in India

It has 18.9 per cent share of the market, down from 22.6 per cent for the third quarter of 2018 while Xiaomi has 27.1 per cent share. How does a brand that once rode the highs, in one of the......

What brands must do to weather troll-storm

From consulting firms to tech and detergent companies, brands are busy swatting  away online crusaders. In the fraught times we live in, it is not just religion that stokes the fires of......

How KIA and MG made a mark on auto market

Kia's Seltos SUV has already crossed the 40,000 mark while the slightly pricier MG Hector has sold nearly 13,000 units.Shubhomoy Sikdar reports. IMAGE: Kia Motors India MD & CEO Kookhyun Shim with......

How Sugar Free plans to win the twin battle of misinformation and competition

To become part of the consumer’s monthly shopping cart, Sugar Free has launched new formats and variants and waged war against online venom. The brand commands close to 94 per cent of the......

Dabangg Effect: Pepsi puts the fizz back in Brand Salman

Pepsi is betting on Dabangg 3's box office success.T E Narasimhan reports.   Salman Khan has swung a coup. The 50-plus actor has been signed on as the face of cola brand Pepsi, ending his......

'Can a film's villain become a real-life hero?'

The 'Shatrughan Sinha of the South' plunges into politics.Nikita Puri reports from Bengaluru. Photographs: Kind Courtesy, Prakash Raj/Facebook In a few minutes, surprised at the crowd's enthusiasm......

Ayushmann charges Rs 15-20 cr for ads!

'He resonates more with the youth which is always something brands want.'Urvi Malvania reports. IMAGE: Ayushmann Khurrana with the Samsung Galaxy A9. Photograph: Kind courtesy samsung.com That is......

How Alia Bhatt became a bankable star

Unlike most Bollywood kids whose careers tend to play out in fits and starts, Alia Bhatt's growth has been swift and steady, notes Ranjita Ganesan. Photograph: Kind courtesy Alia Bhatt/Instagram......

Ranveer, oh so toofani!

Ranveer Singh's portfolio has grown to 16 brands in less than two years since his first ad. Urvi Malvania on what makes the actor so popular that he is succeeding Salman Khan and Akshay Kumar as......

Brand Prithvi Shaw

'People can relate to him much the way they did with a young Sachin Tendulkar 30 years ago.'Viveat Susan Pinto reports. IMAGE: Prithvi Shaw scored a century and a half-century in his first two......

Is Virat better than Sachin?

'This was Kohli's veneration for his master: The man who had inspired him to pick up a cricket bat in the first place, the man he had grown up watching.''Just that now, he was exactly like him, or,......
  Web results for Harish Bijoor
How Tata Motors has used birds in its aggressive branding exercise

Be it the name, the design and communication campaign and the engagement processes being imagined between the brand and its buyers, the company is... ...

http://www.rediff.com/money/report/auto-tata-motors-uses-birds-in-its-new-branding-exercise/20200217.htm
Despite new launches, Samsung continues to lag behind Xiaomi in India

It has 18.9 per cent share of the market, down from 22.6 per cent for the third quarter of 2018 while Xiaomi has 27.1 per cent share. How does a... ...

http://www.rediff.com/money/report/tech-samsung-continues-to-lag-behind-xiaomi-in-india/20200207.htm
What brands must do to weather troll-storm

From consulting firms to tech and detergent companies, brands are busy swatting  away online crusaders. In the fraught times we live in, it is not... ...

http://www.rediff.com/money/report/what-brands-must-do-to-weather-troll-storm/20200119.htm

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